The document provides tips for optimizing a blog for search engine rankings. It recommends including targeted keywords in the blog post title, header tags, body content, image tags, and text links. It also suggests tagging posts with keywords and posting fresh content regularly to keep readers engaged. Regular blogging is important to maintain traffic over time.

1. SmartSolutions SmartGroup Andre Jensen VP of Online Marketing [email_address] http://twitter.com/searchgiant

3. Blogs are great! Local shoe store specializing in Running Shoes has a great looking site and uses the blog as an easy way to update customers on news and events. Having the blog allows them to: - Have another web presence that compliments your company - Allows you to reach out to your customers - Target more keywords to reach more potential customers - Create a potential link target

4. Blogs are great – if done correctly - Only found one link from blog back to parent website - Blog is difficult to read - Lack of information in Profile - Lack of branding on the blog

5. If SEO’d too well, blogs can outrank company site Query – keyword site:DOMAIN decision making site: www.robustdecisions.com

6. Blog post is more relevant for targeted keyword phrase The Blog post on What is decision making, anyway! Is more relevant for the keyword phrase “decision making” than the home page. The keyword is in the Title tag, the H1 tag, a link from the home page using the keyword, in the body content multiple times. Leverage cross linking from blog posts to services/product pages.

7. Things to consider - Hosted on it’s own domain, subdomain, or directory - Which platform to use ie Blogger, Wordpress, Moveable Type, etc - Who will participate (single or multi-bloggers) - Of those participating, who will own / drive it - Do you have enough content to stay fresh and relevant

16. Post fresh content on a regular basis. Not posting over time and traffic will declined. Avid readers want fresh content or they will get bored and forget to come back. Post 1-2 times a week minimum. Keep it Rockin!

17. Summary - Use basic SEO techniques when creating blog posts - Keyword in Blog Post Title - Keyword in Header tag - Keyword in Body Content - Keyword in Text Links - Name Images using Keywords - Keywords in Tags - Post on a regular basis and be passionate

18. Thanks! Andre Jensen [email_address] Thank you!