1. Integrative Mapping Strategies
Jeremy Bixby
WLIA 2013
Lake Geneva, Wisconsin

2. Systems Integration Video

3. Takeaway #1
• Integrative apps create value, thus increasing
ROI.
• 3 ways:
– Increases the lifespan of app
– Get more out of existing enterprise applications
– Optimizes processes by eliminating work overlap

4. Takeaway #2
• Resource utilizations are optimized when
technology enhances and allows business
processes to optimize.
• 3 ways:
– Reduces workload
– Accomplish more with less
– Enables staff with more and better data, faster

5. Takeaway #3
• Customers/Citizens expect superior, exciting
mobile experiences.
• 3 ways:
– Standard and stylized UI INCLUDING basemaps
– Integrate UI with organizational branding strategy
– Create emotional connection with end user

6. NOT Integrative
Asset
Management
Permitting GIS
IT Infrastructure

7. Integration Architecture
Asset
Management
Permitting GIS
Internet, intranets
IT Infrastructure

8. ROI
• ROI = (value – investment)/investment
• How to increase ROI?
– Decrease investment
– Increase value
– Some combination

9. Decrease Investment
• Not a bad strategy
– Esri FlexViewer
– Esri app templates
– ArcGIS Online
– GeoMoose/Open Source
• Derives value from content, not delivery
– Access to layers
– Access to tools

10. Increase Value
• How much do users “get” out of it?
• Focus on answering 3 key questions:
– Is it useful?
– Is it usable?
– Is it desirable?
User Experience

11. Is it useful?
• It is useful to me. It meets my needs.
• Strategy
– Build consensus, get buy-in
• Have stakeholder meetings
– Figure out what “useful” means
– Involve ALL of the stakeholders
• Enterprise software systems that overlap?
• Identify areas for process improvement through
technology

12. Example: Usefulness
Internet, intranets
CRM Software
Web API
- Assigns Requests to
correct Staff
- Notifies staff of request
- Returns updates to device
as they are entered
- Writes submitted image
to correct field and web
server

13. Phase 2: Asset Management
Internet, intranets
CRM Software
Web API
- Insert correct SR data to
both CRM and AM
- Retrieves work updates
from work performed by
crews in AM
Asset Management Database

14. Is it usable?
• I am able to use the product easily
• Use a common basemap across all web apps
• Worry about your server’s performance:
– Is it slow to respond to requests?
– RDBMS, AGS, SDE on one server?
– Is the server old?
– Consider switching out to a cloud-based solution
• ArcGIS Online ($2500 per year)
• Google Maps Engine ($20,000 per year!)

15. Is it desirable?
• “I like the way the product looks and feels” -
Nielsen
• “Dopamine” or “emotional” – Forrester
• Strategy
– Optimize the app design’s “beauty.”
– Are the icons optimized for the interface?
• Retina for iOS devices?
– Is there a branded splash screen?

16. Is it desirable?
• Is the app branded with organizational assets?
• Is the basemap beautiful?

17. Questions?