Running head MANAGING DONUT FRANCHISES1MANAGING DONUT FRANCHIS.docx

Running head: MANAGING DONUT FRANCHISES 1
MANAGING DONUT FRANCHISES 2
Managing Donuts
Joyce Crow
Ashford University
MGT 330 Management for Organization
Jill Heaney
May 10, 2020
District Manager of Five Dunkin’ Donut Franchises
Introduction
As the new District Manager, I intend to build and
structure the foundation of workers for all the five Dunkin'
Donuts establishments. My goal is to increase the fiscal profits
for every unit to establish extra legacies to the company's
brand. The paper analyzes the following categories of Dunkin'
Donuts: job design including job analysis, job description and
job specification, and organizational design. Workers job

designs will be assessed with the use of a divisional structure
for Bakers, Crewmembers, and managers. Inside of Dunkin'
Donuts will be analyzed to decide the needs for recruiting and
selecting applicants. Also, the essay discusses the training and
performance appraisals for the value of significance to the
franchise.
Job Design
Job design refers to the process of organizing duties and
roles into a productive unit of work. The job design will include
job analysis, job description and job specification. Job design
occurs when managers decide the duties to be completed, the
people who will do them and the selection approach to be
adopted in choosing workers (Reilly, Minnick, & Baack, 2011).
Below, I have used job analysis, job description, and job
specification to discuss the job design of the five new
establishments.
Job Analysis
The process of assigning tasks will be undertaken by the HR
department and the departmental managers. I will be adapting
the extermination model of job analysis. Every branch will have
5 to 8 workers per shift, with one being a manager, one may be
a shift leader and the rest will include crewmembers and bakers.
They will be in charge of food handling, housekeeping and
sales. Each worker's qualification will include preparing donuts,
coffee, frozen meals, and working on the cash register.
Job Description
For job descriptions, the current Dunkin' Donuts models will be
appropriate for the Crewmembers, Bakers, and Management
(https://www.peopleanswers.com/pa/testSplashPageEntry.do?spl
ashURL=portalDunkinDonuts1&src=825452). Most roles at the
organization are entry-level positions, which need filling
customer orders through preparing drinks and baked food.
Applicants will need to show their readiness to take directions
and interact with the clients regularly.

Job Specification
Bakers, Crewmembers, and Shift Leaders – These are the entry-
level spots that will need minimal requirements. Basic
requirements include at least a High School Diploma (GED or
equivalent), inclination to take direction and intermingle with
clients, and interpersonal working capabilities. These roles are
trainable on the job. The position of shift leader will be
achievable by an existing baker or crewmember once he or she
has proved his or her ability to lead others.
Management – The position of a manager needs more
qualifications since it has a great deal of responsibility that are
significant for the success of the franchise. A manager will need
to have a prior restaurant experience together with a Bachelor's
Degree in Hospitality and business management. He or she must
be competent and have skills in organizing, scheduling, staffing,
and increasing revenue for the firm.
Organizational Design
The organizational design for the upcoming Dunkin’ Donuts
outlets will adopt the already tested and proven Dunkin’
Donuts’ structure. To start with, the firm will continue to use
the divisional structure, where every franchise will work as an
individual Machine Bureaucracy. Dunkin’ Donuts is a
standardized franchise that offers coffee and doughnuts. This
will not change with the opening of these new units. The only
changes it might make is the seasonal flavors. The division
structure for the organization is categorized into privately
owned franchises available for purchase.
Dunkin’ Donuts’ franchises will be decentralized since they
are five of the biggest outlets that may be in a single district.
Every franchise requires its inner rules and responsibilities set
by the house management. Inside these units, managers will be
in charge of bestowing more roles and duties to the appointed
shift supervisor. Every restaurant manager will oversee all in-
house authority and discipline.
The organization has a structure that is organic in nature, even

though there are stern regulations in the food industry and
customer service, we will need to hire many workers at the same
level. One to two managers in every location and the rest will
be Bankers and Crewmembers. Workers are tasked with each
aspect of the structure in their non-supervisory position. I
intend to create a flexible and adaptable work surrounding.
Recruiting and Selection
I will adopt an external recruitment strategy in hiring additional
employees in the project. The requirement strategy is essential
since it promotes the hiring of employees with a diverse set of
expertise, discourages internal conflicts, ensures employment of
qualified individuals, and makes work easier when it comes to
selecting candidates from a large pool of applicants. I will
communicate these job opportunities through the media,
newspapers, and other print media, which I believe are readily
available to the target audience. Communicating through a job
board is also a vital tool to interact with potential candidates.
I must ensure that the new hires' education and work
background is quite positive to ensure that they are approved
and hired as expediently as possible. The new hires must have
enough experience and history that shows their success in such
a field. Moreover, they must be open-minded, competent, and
knowledgeable to be able to command success within the new
units.
Training and Performance Appraisals
The current workforce aims at attaining resources that can
contribute to their success. Therefore, I will show these
employees that the organization is focused on developing their
skills and helping them attain their goals of success. I will
incorporate training programs in the firm that highlight
generational information, which can assist these employees in
developing their skills. I must pay attention to staff mentoring
so that I can give clarity on their roles and influence positively
on their career opportunities. Mentoring is especially essential

to Millennials who readily want to learn from an experienced
advisor. The mentoring process can assist in promoting an
exchange of expertise where diverse generations learn from one
another. Through the training and development programs, the
organization will foster an appreciation for diversity, which in
turn will produce a positive outcome within the firm.
I will also use various approaches to increase employee
motivation. To start with, I will perform a gap analysis through
various approaches such as questionnaires and interviews. This
would help me to comprehend the existing state of an
employee’s skills and match them to the anticipated level. With
the help of gap analysis, I will develop a list of training needs
and choices, and then compare them with the organization’s
objectives and priorities. To make sure that the employees
training is effective, I will create a list of training requirements
for each employee, department, and the whole organization.
More importantly, I will shape employee behavior through
rewards such as promotions, bonuses, and leaves, which, in
turn, will motivate them into being productive.
Conclusion
In conclusion, as the district manager, I will make use of the
mentioned approaches to increase the organization's profit and
franchise responsibility. Through assessing the job design
requirements, I was able to the new units needed Bakers,
Crewmembers, and Management. The workers will be housed
within the Machine Bureaucracy, which has an organic,
decentralized structure.
References

Reilly, M., Minnick, C., & Baack, D. (2011). The five functions
of effective management (2nd ed.). San Diego, CA: Bridgepoint
Education, Inc.
“Dunkin’ Donuts Online Job Application”. (2014). Accessed
from http://www.job-applications.com/dunkin-donuts-
application/
“Dunkin’ Donuts Careers page”. (2014). Accessed from
https://www.peopleanswers.com/pa/testSplashPageEntry.do?spla
shURL=portalDunkinDonuts1&src=825452
COURSE CODE BCO 223 Social Media Marketing Final Task
brief & rubrics
Task: Prepare and Present a Social Media Marketing Plan
You should imagine that you are working for a small or medium
size company that chooses to develop a social media strategy –
it can either be a social media strategy plan or a social media
campaign plan. Assume that you are presenting your plan to the
main stakeholders of the company for their approval. A key
element of the assignment is how realistic you are in your
proposal.
The assignment must be done in pairs.
At the very least, your plan should include:
· What the company does and its market.
· What you want to achieve with the social media campaign and
why.
· The plan of action, the steps you will take, estimated time
spans etc.
· Key messages to transmit (if appropriate).
· Key metrics by which you will measure success or failure.
· An indication of the resources you need to dedicate to it. This
does not necessarily have to be financial, but could be
expressed in terms of person-hours etc.
In general, you can assume variables that are not given – but
within the realms of realism! If in doubt, ask your teacher for

guidance. For example, there is no specific budget set for this
task, therefore you should set your own. If your company is a
small, recently created enterprise, it is unrealistic for it to have
a six-figure sum to spend on social media.
The deliverables for this project are two:
A presentation, worth 25% of your course grade, to be delivered
in the final session of the course.
A strategy plan document, worth 35% of your course grade, to
be submitted on Turnitin by 5th May, 2020. The length of the
document must not exceed 2500 words, excluding references
and appendices.
It assesses the following learning outcomes:
· Understand social media marketing within the context of
marketing strategy and IMC
· Design the social media marketing plan and apply it to reach
specific social media objectives
· Analyse the social community and application of brand
strategies
Plan Rubrics
Excellent
90-100
Good
80-89
Fair
70-79
Marginal Fail
60-69
Fail
Knowledge
(30%)
Demonstrates exceptional coherence of ideas for knowledge and
understanding of the key concepts of social media marketing,
plan is realistic.

Demonstrates good knowledge and understanding of key
concepts of social media marketing at a good level.
The presentation demonstrates a satisfactory level of knowledge
and understanding of concepts at this basic level but there is
little evidence of research
Demonstrates poor knowledge and lack of understanding of the
key concepts of social media marketing. There is no evidence of
credible wider research
Demonstrates extremely poor knowledge and lack of
understanding of the key concepts in social media marketing.
There is no evidence of credible wider research
Plan coherence
(30%)
The plan has been very well researched and prepared, is very
realistic and could form the basis of a social media marketing
plan.
The plan has been well prepared, is quite realistic, but would
need minor amendments and/or additions in order to form the
basis of a social media marketing plan.
The plan has been quite well prepared, but it would improve
with further clarification prior to its execution. Most of the
assumptions are realistic, but some are unreasonable.
The plan is insufficient. Either it would require further
clarification before execution, or it is unrealistic, either in
scope or outcome.
The plan is inadequate. Either it would require further
clarification before execution, or it is unrealistic, either in
scope or outcome.
Application
(30%)
Work shows an appropriate and relevant attempt to place
knowledge in the context of social media marketing.
The presentation shows some attempt to place knowledge in the
context of social media marketing.
There is some attempt to place knowledge in the context of

social media marketing.
There is almost no attempt to place knowledge in the context of
social media marketing.
There is no attempt to place knowledge in the context of social
media marketing.
Communication
(10%)
Provides a very clear plan, using conventions, vocabulary, and
terminology of the discipline with a very high degree of
effectiveness.
Provides a clear plan, using conventions, vocabulary, and
terminology of the discipline with considerable effectiveness.
Provides a somewhat clear plan, using conventions, vocabulary,
and terminology of the discipline with some effectiveness.
Plan is somewhat unclear. There is a lack of use of conventions,
vocabulary, and terminology of the discipline.
Answer is unclear. Lack of use of conventions, vocabulary, and
terminology of the discipline.
Presentation Rubrics
Excellent
90-100
Good
80-89
Fair
70-79
Marginal Fail
60-69
Fail
Content
(40%)
There is very good evidence of a well-structured plan, the key

elements are very clearly defined, the work is outstanding.
The plan is clearly structured, including all the necessary
elements to implement the social media strategy.
The plan is structured, but there are gaps that would make its
implementation difficult.
The plan is missing key elements that make its implementation
impossible. There is limited evidence of ideas and concepts in
social media marketing
The plan is clearly deficient and unrealistic. The student has
failed to understand the nature of the assignment.
Completeness
(40%)
Work shows an outstanding attempt to cover all areas of the
marketing plan, and place knowledge of social media marketing
in its business context.
Work shows a good attempt to cover all areas of the marketing
plan, and place knowledge of social media marketing in its
business context.
There is some attempt to place knowledge within the applied
context but some of it is mis-applied or is not relevant. The plan
would require modification prior to implementation.
The plan has serious deficiencies that impede its
implementation. There is almost no attempt to place knowledge
of social media marketing within applied contexts.
The plan is totally unrealistic and/or unworkable. There is no
attempt to place knowledge of social media marketing into its
applied context.
Communication Skills
(20%)
No errors in the slides and visually appealing.
Presenter demonstrates an excellent understanding of the project
and subject matter; answers questions accurately; quality of
information is excellent. The presentation is done within the
time limit.

Very few errors in the slides. Presenter demonstrates a clear
understanding of the project and subject matter; answers
questions accurately; depth and quality of information enhances
the presentation.
Some errors in the slides. Presenter demonstrates a weak
understanding of the task and subject matter; answers questions
poorly; depth and quality of information is weak.
Many errors in the slides. Some overuse or inappropriate use of
color or animations.
Presenter demonstrates a basic understanding of the project and
subject matter; Presenter can answer basic questions about the
topic.
No visual appeal.
Presenter does not appear to understand the topic; presenter
cannot answer questions about their project. Inappropriate
language.
Proofed Paper: ntp928387 - Fri May 15 19:14:29 EDT 2020
Paper Title:
No. of Pages: 0
Paper Style: APA Paper Type: N/A
Taken English? Yes English as Second Language? No

Feedback Areas: General, N/A
Paper Goals: Identify the top three issues your writing tutor
focused on in your work (e.g.,
paragraph structure, proper use of quotations, thesis statement,
etc.). Describe
any issues that were surprising. Share some of the feedback
your writing tutor
provided as explanations. What did you learn?
Proofing Summary:
Hi Joyce,
I’m Kristen, your composition tutor for the Writing Center. I
have reviewed your submission and have several suggestions
that
will help you revise. Please feel free to contact us through a
live chat session with any follow-up questions or for any
clarification.
Below, you will find a revision plan along with margin
comments within your paper. Use my suggestions as a starting
point for
the revision process. Also, please note that I have not edited or
proofread the entire draft for minor errors, but rather, focused
on
overall concerns such as idea development. For a complete look
at your grammar and punctuation, please use the Grammarly

software available under “Writing Center” in your classroom.
You have done a good job of presenting your paper discussing
your plan as a district manager for Dunkin Donuts. You have a
clear focus, and you have included good details to support your
points. Your paper is also well organized. Each paragraph
focuses on developing one main point, and your thoughts flow
well. Nice work!
For your revisions, I suggest focusing on:
1) Thesis Statement
The third sentence of your introduction works as a good thesis
statement overall in presenting your focus on job design and
organizational design. You might consider developing your
thesis further so that it presents the purpose/focus or claim of
your
paper as well as your main points. Right now, it describes that
you will analyze the categories, but not that you will apply them
in
your plan to run the stores.
See this link for more information on thesis statements:
https://writingcenter.ashford.edu/writing-a-thesis
2) Topic Development
You have developed your topic well overall. In the job design
section, consider defining job analysis, job description, and job

specification so it is clearer for the reader how you are applying
these. In job description, consider describing the different
positions you will have.
3) Citations and References
For citations and references, I have made notes where possible.
Be sure to review your APA style guide to ensure that you are
meeting all formatting requirements.
For help with citing in your reference list, click here:
http://writingcenter.bridgepointeducation.com/format-your-
reference-list
See this link for more information on in-text citations:
http://writingcenter.bridgepointeducation.com/citing-within-
your-paper
Check out this link for more information on APA format:
http://writingcenter.bridgepointeducation.com/introduction-apa
Good luck in the course, and I hope we can help you with your
next assignment.
page 1 / 9
Be sure to review the new APA 7th Edition format. In that, you
do not need to include a running head

with your title at the top of each page. You just need the page
number at the top right of each page. Your
information should begin three or four lines from the top of the
page. Your title should be in bold font,
and include an extra space between your title and name.
Please use this guide to help you to set up your title page in
correct APA style.
Click here: http://writingcenter.ashford.edu/introduction-apa
page 2 / 9
Your paper should begin at the top of the page. Your title
should
be in bold font.
This works as a good thesis
statement in presenting the focus of
your paper. You might consider
rephrasing to present a claim, such
as indicating you will be applying

these to the stores you will be
overseeing.
Your introduction does a good job of
setting up your paper.
page 3 / 9
You might consider defining each of
the points (job analysis, job
description, and job specification)
briefly. A good rule to follow when
writing is to include enough
information to paint a clear picture
for a reader who is not familiar with
the topic.
An in-text citation should include the author’s
last name, the year, and if citing a direct
quote, a page number. (Author, year, p. #). If

no author is provided, you would have the
title of the piece instead: (“Title of article,”
year). If no year is provided, you will include
n.d. for no date: (Author, n.d.). If no page
numbers are provided, you will use the
paragraph number: (Author, year, para. #).
Here are two ways that you can set up a
citation, which works for quoting or for
summarizing and paraphrasing:
a. As Last Name (year) states, “quote” or
paraphrase (p. #).
b. “Quote” or paraphrase (Last Name, Year,
p.#).
You might consider describing the different
positions. You mention overall what most
employees do, but what about the specific
positions?

When you have three or more authors,
use the first author and et al. for all
citations. For example (Smith et al., 2020).
page 4 / 9
page 5 / 9
Your paper is well organized. You
have clear sections, each paragraph
focuses on developing one main
point, and you have good topic
sentence.
page 6 / 9
First level headings should be centered.

Your conclusion does a good job of
tying your main points together to bring
your paper to a close.
page 7 / 9
page 8 / 9
The titles of books do not need to be
underlined and should be in black
font.
In APA 7th Edition, you no longer
need to include the place of
publication before the publisher.
The titles of web pages should be
placed in sentence style
capitalization and italicized. Include

the title of the web site in headline
style capitalization as well.
You do not need "accessed from"
before the URL.
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