SEO for Content Creators
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Get super simple SEO tips to help your content rank better in Google, without becoming an SEO nerd.
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SEO for Content Creators
- 1. Simple SEO for Content Creators www.Kaleidico.com Tuesday, September 4, 12
- 2. SERP Optimization Tuesday, September 4, 12
- 3. Meta data • Google announced in September 2009 that neither meta descriptions nor meta keywords are ranking signals • Objective: We’re writing compelling ads to increase SERP (search engine results page) conversion rate Tuesday, September 4, 12
- 4. Pick a keyword • Every page should have a target keyword • Keyword should be strategically applied • Use keyword clusters to increase density Tuesday, September 4, 12
- 5. Write a title • Each page should have a unique title • Title should be short (less than 65 char) • Title must contain keyword • Title should contain site name • Format: • Primary keyword - secondary keyword | Brand Tuesday, September 4, 12
- 6. Write a description • Each page should have a description • Each description must contain the keyword • Descriptions should be 150-160 characters • Descriptions should be compelling ad copy Tuesday, September 4, 12
- 7. On Page SEO • Google is getting smarter and smarter about analyzing web pages for relevancy AND value • Objective: Create content that is (generally) specific to one topic and easy to consume, even when skimming--especially when skimming. Tuesday, September 4, 12
- 8. Core elements • Title tag • URL • Headlines & Sub-headlines (H1, H2, H3) • Content (keyword placement) • Image filename • Image alt text Tuesday, September 4, 12
- 9. Write a headline • Each page should have a unique headline • The headline should contain the keyword • Headlines should be H1 Tuesday, September 4, 12
- 10. Write sub-headlines • Pages should have a unique sub-headlines • Sub-headline should contain keywords • Headlines should be H2 or H3 • Use to break and navigate content • Use to create page hierarchy • Use to create keyword density Tuesday, September 4, 12
- 11. Break up content • Each page must have unique content • Make content easy to skim and consume • Use sub-headlines, bulleted content, resource boxes, images, video Tuesday, September 4, 12
- 12. Tag content • Use alt text for images • Wrap images in descriptive content • Wrap video in descriptive content Tuesday, September 4, 12
- 13. Use rel=”author” • Add link to the <head> of relevant pages: <link rel=”author” href=”https://plus.google.com/u/0/106248586382178339589/posts”/> • Add website to Google+ “Contributor to” section • Make sure +1’s are public on Google+ • Check your work: http://www.google.com/ webmasters/tools/richsnippets Tuesday, September 4, 12
- 14. Leverage Images Tuesday, September 4, 12
- 15. Help Google Rank Your Relevant Images • Use keywords in relevant filenames • Make filenames simple and unique • Use alt text and include keywords • Wrap relevant images with descriptive, keyword copy Tuesday, September 4, 12
- 16. Leverage videos Tuesday, September 4, 12
- 17. Help Google Rank Your Relevant Videos • Use keywords in relevant filenames or embed code • Use alt text and include keywords • Wrap relevant videos with descriptive, keyword copy Tuesday, September 4, 12
- 18. Make each page link-worthy • Objective: Create a page that people would want to bookmark as a resource. • Education • Reference • Illustrative • Shareable Tuesday, September 4, 12
- 19. Update linked content • Once page is ranking and people are linking keep the content fresh and current • Use RSS feeds for relevant, fresh content • Create a scheduled review cycle • Update with new internal links or authoritative external references Tuesday, September 4, 12
- 20. Ideal SEO Page • Single, specific, relevant topic (keyword) • keyword in title tag • keyword in URL • keyword in headlines • keyword cluster in content • keyword in image alt text Tuesday, September 4, 12
- 21. Questions Bill Rice bill.rice@kaleidico.com 734.775.4487 Tuesday, September 4, 12