Final Presentatio

1. Social Media Marketing Strategy for Wal-Mart ADV492 Junhan, BAE (A42891138)

2. Wal-Mart Overview The Largest retail company in the world Operates retail stores in various formats across the world Formats in the U.S.: Discount Stores, supercenters, neighborhood markets, marketside, and Sam’s Clubs EDLP: Wide assortment of merchandise at everyday low prices Markets its products via various e-commerce websites including walmart.com and samsclub.com

3. Challenges & Goals Challenges Two million employees increase exposure to increasing wages and high healthcare costs Outperformance of the retail sectors in emerging markets Growth in Internet retailing to serve larger market Goals Serve 1 billion customers a week in 20 years’ time. Make people save money to help them live better. The chain of stores will add 500,000 jobs in the next five years.

4. Integrated Theme Original Theme: Everyday Low Prices ! Possible Additional Theme: Anytime and Anywhere With You We can offer information and communicate with customer directly anytime and anywhere, making positive relationship, through many types of new media Marketing through new media enables the theme to work

5. Objectives & Target market Objectives Increase in reach consumers by the new media Target market Younger and International people Younger people are more familiar with new media (Tech. Savvy) Through new media, we can communicate with international people and markets

6. The New Media for Campaign YouTube Promoted Video Making a video clip ads and uploading them in YouTube Promoted video Advantages Low cost (comparing to Mass Media) Effective reach our target market at once All year round

7. The New Media for CampaignCONT’ Blog Provide many promotions & products information Communicate with customers actively Upload the pictures Attract to more younger people sharing their voices Words-of-Mouth (WOM) effect

8. The New Media for CampaignCONT Google ads with Search Engine Optimization Finding and setting good keywords related accurately with Wal-Mart Getting more important to search in Google Without Wal-Mart word, appearing Wal-Mart Web sites just typing good and relevant keywords

9. Evaluation of the Campaign Effectiveness Blogger outreach Check Blog Google Analytics Gain Google ads’ results Trackur monitor reputation online Monitter Track tweets with keywords

10. Budget Blog Possibly estimated $50 ~ $2,000 Free website to make blogs Pay for good-looking (design) Google ads Google Adwards ($ depends on CPC) No minimum spending requirement Pay only for results – CPC YouTube Promoted video Depending on click number You only pay when people click to see your video

11. Timeline