The document discusses the importance of onboarding and activation for mobile apps. It notes that 20% of users leave during the first session and 80% leave within 72 hours. Therefore, the first experience users have with an app is critical for retention and engagement. The document also addresses different types of first-time user experiences and key metrics like retention, frustration, and monetization that onboarding impacts. It emphasizes testing onboarding through A/B testing and personalized approaches to create a smooth, relevant initial experience for users.

1. ONBOARDING/ACTIVATION
SHAI WOLKOMIR, ELASTICODE

2. HI, I’M SHAIYES, WITH AN ‘I’, NOT ‘Y’

3. ELASTICODE
WE HELP BUILD BETTER MOBILE PRODUCTS

4. FEELS LIKE PART OF YOUR APP

5. BASICALLY…
WE LET ANYONE!
BE AN IOS DEVELOPER
FOR YOUR KPI’S!
(ONBOARDING, RATING, PERMISSION REQUESTS, FEATURE WALKTHROUGH, ETC…)

6. WHAT IS “ONBOARDING”
AND/OR “ACTIVATION”

7. WHY?

8. 20%
In the
first
session

9. 80%In (the first) 72hrs

10. IT GET’S “WORSE”

11. “THERE IS NO 2ND
CHANCE FOR…”
NO… REALLY…

12. WHAT IS FTUE ?FIRST TIME USER EXPERIENCE

13. 2016 IS THE YEAR OR
ACQUISITION
RE - TARGETING

14. FIRST TIME ?????
VERY FIRST TIME
FIRST TIME AFTER A LONG TIME?
FIRST TIME SINCE THE LAST UPDATE?
FIRST TIME SINCE THE LAST “MACRO” EVENT?
FIRST EXPERIENCE AFTER SOMETHING “DROVE ME IN”
FIRST TIME TODAY
FIRST TIME HERE (LOCATION)

15. KPI’S ?

16. READY? SET? GO!
“SIGN UP” DATA / RETENTION / COMMITMENT
RETENTION
FRUSTRATION / CONFUSION “WHAT DO YOU DO?”
INTRODUCE WHAT’S NEW [FOR YOU]
EMAIL / PUSH
VALUE WHAT’S IN IT FOR ME?
FTD/CC SHOW ME THE MONEY!
ACTION DO ‘X’, PLEASE JUST DO ‘X’…
CONTINUITY WHERE HE LEFT OFF…

17. IT’S ALL ABOUT
THE ____

18. REMEMBER CPM… CPC…
CPA….
chief… Marketing…
RESPONSIBILITY SHIFTS

19. DECEMBER 2015 / FIKSU INDEX
COST PER INSTALL

20. 80%In (the first) 72hrs

21. $16.5$3.34 ( for install ) * 5

22. OK, NOW WHAT?

23. LET’S JUST ALL MAKE A
WONDERFUL, AMAZING, AWESOME, PERSONALIZE,
RELEVANT ….
Mr. Obvious
WHAT SEEMS TO BE THE PROBLEM?
ONBOARDING!

24. WHY NOT?
IT’S
“OFF”
PRODUCT
IT’S
TIME
CONSUMING

26. MOBILE
IS NOT AGILE…
It usually takes 80-140 days for 90% of
people to upgrade to the latest version of an app.

27. REMEMBER THIS?

29. SOME THOUGHTS

30. FLOW / VISUAL

36. HeyUser.com

37. A/B

39. A WORD TO THE WISE….
LET’S DIG DEEPER…
PERSONALIZATION DONE RIGHT…

40. SOURCE

41. IT’S A JOURNEY
1. SAW
2. CLICK
3. APP STORE
4. DECIDE
5. CLICK
6. DOWNLOAD
7. OPEN…

47. “SIGN UP” WITH…

49. SOCIAL
DO WE EVEN HAVE FACEBOOK ON THIS DEVICE?

52. INTERFACE

56. ENVIRONMENT

59. USER

68. AND SO MUCH
MORE…

69. Q