Nora Denzel says, “It’s not what you know and it’s not who you know. It’s who knows what you know.” Your company and colleagues can’t fully appreciate how to leverage you as a resource if they don’t know about your track record and unique talents. Find the approach to amplifying your accomplishments and value that fits your style and is effective in your organization. (Training) Speaker: Jo Miller, CEO, Be Leaderly

1. Copyright Be Leaderly 2020Copyright Be Leaderly 2020
Amplify Your Accomplishments

2. Copyright Be Leaderly 2020Copyright Be Leaderly 2020
#BeLeaderly
Jo Miller

3. Copyright Be Leaderly 2020Copyright Be Leaderly 2020
#BeLeaderly
Bank of America GeodisThermoFisher Scientific

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Corporate Subscribers

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Welcome back!

6. Copyright Be Leaderly 2020
Jo Miller
CEO, Be Leaderly
• Dedicated two decades to helping women
advance into positions of influence by
leveraging their leadership strengths.
• Developed a pragmatic and powerful
roadmap that guides women to become the
powerhouse leaders they were meant to be.
• Has spoken at women’s leadership
conferences, professional associations, and
corporate women’s networks for more than
300 organizations.
• Author of #1 Amazon bestselling new release
Woman of Influence: 9 Steps to Build your
Brand, Establish your Legacy, and Thrive
(McGraw-Hill) which has sold nearly 8,000
copies.

7. Copyright Be Leaderly 2020Copyright Be Leaderly 2020
There’s never been a
more important time to
ask, “Who am I as a
leader, really?”

8. Copyright Be Leaderly 2020
• The world needs your leadership now—
more than ever.
• What your coworkers, customers,
community and family need from you has
changed—and will continue to change.
• In our lifetimes, there’s never been a more
important moment for leaders to adapt and
rise up to meet crises and change head-on.
• This is not the time for one-size-fits-all
leadership

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Strengths
ValuePassions
Your Leadership Niche

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Leadership Brand
Examples
Transformation
strategist
Complexity calmer Talent whisperer Developer of the
next generation of
leaders
Team healer Passionate culture
catalyst
Cross-team bridge
builder
Leader of teams
that accomplish
big dreams
Transformer of
data into
innovation
Customer trust
advocate
Chief relationship
officer
Social justice
executive

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Keeps the puppies in the box
Bom diggity
change ranger Badass B.S.
eliminator

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It’s not
enough to be
it if no one
can see it.

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240 senior leaders were
asked what got them
promoted to their level.
The #1 factor:
Visibility

14. Copyright Be Leaderly 2020Copyright Be Leaderly 2020
Sources: Shelley Correll and Lori Mackenzie, “To Succeed in Tech, Women Need More Visibility.” Nancy M. Carter and Christine
Silva, Report: The Myth of the Ideal Worker: Does Doing All the Right Things Really Get Women Ahead?,
Making achievements known was the
only career advancement strategy linked to
pay increases.
Women who were the most
proactive in making their
achievements visible:
• advanced further
• had greater career satisfaction
• were more likely to attract sponsors.

15. Copyright Be Leaderly 2020
Nora Denzel
Board Director, AMD and Ericsson
“It’s not what you know
and it’s not who you know.
It’s who knows
what you know.”

16. Copyright Be Leaderly 2020
In this webinar
I. Create career-defining moments
II. Amplify your accomplishments

17. Copyright Be Leaderly 2020Copyright Be Leaderly 2020
I. Go Big or Go
Home
Create career-
defining moments

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Don’t become
indispensable for doing
work that downplays
your potential.

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Work less
Making your brand, value, and
accomplishments visible
Work hard… on
the right
initiatives

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A career-defining moment
Is one where you:
1. Reinforce the leadership
brand you wish to be
known for
and
2. Deliver valuable results to
your organization

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Women and
minorities do
more “office
housework.”

22. Copyright Be Leaderly 2020
Pamela Stewart
SVP National Retail Sales
The Coca-Cola Company
“To high achievers, who are
often people pleasers, the idea
of saying no can be painful, but
the inability to set boundaries
around your time erodes the
opportunity to attack your
boldest dreams.”

23. Copyright Be Leaderly 2020Copyright Be Leaderly 2020
II. Amplify Your
Accomplishments
Don’t be the
best-kept secret

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Why is this so
hard?

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When it comes to women &
self-promotion there’s good
news & bad news.

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The soul-crushing truth
about women & self-promotion
• Women can elicit negative reactions when
demonstrating assertive self-advocacy.
• We pay a penalty for failing to show
stereotypical “feminine traits”
(humble, nurturing, collaborative…)
• As a result, some women miss out on
leadership opportunities.
Source: Julie E. Phelan, Corrine A. Moss-Racusin, and Laurie A. Rudman, “Competent Yet out in the Cold: Shifting Criteria for Hiring
Reflect Backlash Toward Agentic Women.”

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The exasperating double-bind:
Self-promote & be
sidelined for lacking
social skills.
Fail to self-promote
& have your
competence
questioned.

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Be a game-changer
• When influential women lead by
example, assertively calling attention to
high performance, it becomes expected,
rewarded, and normalized.
• You can make a difference, bust biases,
and shift your organization’s culture.
Source: Jessi L. Smith and Meghan Huntoon, “Women’s Bragging Rights: Overcoming Modesty Norms to Facilitate Women’s Self-
Promotion,”

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Self-promotion
Stealthpromotion

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8 Stealth-Promotion Tactics
1. Give progress updates
2. Become a hub for knowledge
3. Promote a problem (S-P-A-R)
4. Speak the f-word: failure
5. Galvanize a community
6. Go after awards
7. Posse power
8. Be a hero-maker

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33 Ways to Amplify Your
Accomplishments
Text LEADERLY to 33777
We never share, rent or sell your email or personal information. More: beleaderly.com/privacy

32. Copyright Be Leaderly 2020Copyright Be Leaderly 2020
You’re thinking…
I don’t like to
sound braggy.
I don’t want to
come across as
boastful.
I know how busy
everyone is. I feel
guilty taking up
their time.
I’m uncomfortable
talking about
myself & my
accomplishments.
Sometimes it is
hard to 'toot your
own horn’.
I hate the feeling
that I'm pitching
myself.

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Align with your AspirationsAccomp-
lishments that
Amplify the

34. Copyright Be Leaderly 2020
In this webinar
I. Create career-defining moments
II. Amplify your accomplishments

35. Copyright Be Leaderly 2020Copyright Be Leaderly 2020
Q&A
Jo Miller

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Recommended Reading
• Checklist: 33 Ways to Amplify
Your Accomplishments
• Woman of Influence: 9 Steps
to Build Your Brand, Establish
Your Legacy, and Thrive
(McGraw-Hill) by Jo Miller

37. Copyright Be Leaderly 2020
Mobilize Your Support
Network
Tuesday, June 30, 2020
People do not follow a title. They follow a person
whom they trust, respect, and believe in. In this
webinar, we’ll look at why trust is the foundation
for influence, how to create a strategic
networking plan, and five categories of people
who make up a well-rounded network of
collaborators and allies. (Panel.)

38. Copyright Be Leaderly 2020Copyright Be Leaderly 2020
The world needs your leadership now, more than
ever. When you keep your head down, you silence
your voice and submerge your influence.
Own your leadership strengths.
Claim your leadership niche.
Up-level your personal brand.
Create career-defining moments.
Amplify accomplishments.
And become the powerhouse leader
you were meant to be.Woman of Influence: 9 Steps to Build Your Brand, Establish Your Legacy, and Thrive by Jo Miller

39. Copyright Be Leaderly 2020Copyright Be Leaderly 2020

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Discussion Questions
• Revisit your leadership brand from last
session. Can you make it more relevant in
our new COVID-19 reality?
• What internal and external factors hold you
back from amplifying your
accomplishments?
• Identify a recent career-defining moment.
• Pick at least one thing to try, to amplify that
accomplishment.