Have a good start-up idea but don't have a clue on what steps you need to take to launch it and be successful? What makes a sound business plan? Should you go out for VC money or apply for a small business loan? How do you choose the right business partners? What happens if you fail? Do these questions sound familiar? Check out this soup to nuts panel featuring an all-star lineup of entrepreneurs who have successfully launched their own startups and have lots of wisdom and advice to share. Come prepared with your questions too!
Panelists: Lisa Gansky, Meshing, Geoff Livingston, Zoetica, Rashmi Sinha, SlideShare, and Amra Tareen, AllVoices.com
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Launching Your Own Startup Tips
1. Launching Your Own Startup Need Help? Call ReadyTalk Support at 1-800-843-9166 PANELISTS: Lisa Gansky, Rashmi Sinha, and Amra Tareen MODERATOR: Geoff Livingston Experiences and Tips from Four Startup Executives Powered by:
LISA GANSKY, AUTHOR Lisa is, at heart, a marketect and "impact junky" with a strong interest in breaking the edges of formerly happy business models and bringing together not-so-likely characters in the form of new offerings, teams and partnerships. As CEO, co-founder and chairman of Ofoto, Lisa drew on her entrepreneurial spirit and experience developing global web services. Lisa & the team worked to develop Ofoto into a world-class consumer services offering which she left once Kodak Gallery reached over 45M customers in 2005. In addition to her roles at Ofoto and Eastman Kodak, she was a Co-founder and CEO of GNN, the first commercial website, acquired by AOL in 1995 where she then directed Internet Services for AOL through 1997. Lisa has been an investor and board member of more than twenty internet and mobile services companies. Currently, Lisa serves as a board member and investor of Me Please, Squidoo, TasteBook, and Dos Margaritas, an environmental foundation. She is an advisor/investor in several new ventures including: New Resource Bank, Slide, Instructables, Nuko toys, Addis Creson, and Greener World Media.
Short bio Rashmi Sinha is a designer and entrepreneur. She is confounder & CEO for SlideShare, the best place to share your presentations on the web. Rashmi believes that good software comes from a true collaboration between developers and designers. Her background is social software & interface design. She did a Phd from Brown University and researched search engines & recommender systems at UC Berkeley. Deciding that she wanted to build products, she cofounded Uzanto which did design consulting during the day and built MindCanvas (online games meet online surveys) at night! Her appetite for products was whetted and SlideShare is her next venture. Rashmi blogs about the social web at www.rashmisinha.com. She speaks frequently at conferences like FOWA, SXSW & WebVisions. For her next career, she wants to write a book about strange things people do on social websites.
Amra Tareen is founder and CEO of Allvoices, the largest global community offering local to global news and perspectives in one place. Launched in July of 2008, Allvoices is the fastest growing open media site with over 4.7M unique users per month and 300,000 citizen reporters from over 180 countries. Prior to Allvoices, Amra was a partner at Sevin Rosen Funds focusing on investment opportunities in the communications infrastructure and next-generation carriers. Before joining Sevin Rosen, Amra was a product marketing director at Ascend Communications (acquired by Lucent Technologies in 1999) where she was instrumental in growing the DSL business. She was also responsible for product positioning, competitive analysis and outbound marketing for the remote access business. Earlier she worked as the product manager for Ascend’s SS7 gateway. Amra received a MBA from Harvard Business School and a Bachelor of Electrical Engineering and Computer Science from University of New South Wales, Australia. “ When I volunteered to help relief workers in Pakistan after the devastating 2005 earthquake, I was on the ground for a short period of time, but the resilience of the people inspired me. I wanted to share my experience so the rest of the world could see what was really happening on the ground, but there was no way to effectively communicate this. I had pictures of the destruction and amazing stories of heroism and compassion, but how do I get this message out? Do I send an email to CNN? Do I write a blog that nobody will ever find,” says Amra. “ This inspired me to start a company that would let anyone, no matter where they are, report on what they knew about an event, upload photos, videos, and express their views for a global audience. We quickly realized that in addition to sharing, every voice needs context so that readers can understand the viewpoint. We at Allvoices believe that you don’t need to be an avid blogger or expert to share your experiences with the rest of the world. All you need to do is contribute your news and relevant information to Allvoices and let us provide the context, community, platform and visibility for you.”
Geoff Livingston co-founded Zoetica , a social enterprise that provides superior communication consulting, training, and strategy to help mindful organizations affect social change. He has worked as a public relations strategist in the Washington, D.C. region for more than 16 years. Dubbed a “local blogging guru” by the Washington Post, Geoff’s award-winning book on new media “ Now is Gone ” was released in 2007. The book has been cited by the Wall Street Journal as a valuable resource for social media. He continues to blog about nonprofit use of social media for Mashable , and on environmental issues for Live Earth . He sold his social media boutique Livingston Communications to CRT/tanaka in April of 2009. Some of his professional experiences include United Way of America, Save Darfur, the Goodwill of Greater Washington, Environmental Defense Fund, Live Earth, ChildFund International, the Campus Kitchens Project, the Philanthropy 2.0 Project, Network Solutions, Sully Erna (Godsmack lead singer), and many others.