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8 Questions to Ask Before Saying The Word 'Viral'
- 1. 8 QUESTION TO ASK FOR SAYING THE
WORD ‘VIRAL’
Alex Erster Chung
- 2. Do we want to encourage conversations that lead
to purchase or to more conversations?
- 6. What do we want people talking about, and what
will happen in the 30 seconds leading up to that
instance of communication?
- 9. What kind of beliefs are we trying to create
around my product or service and does this
match up to the social norms of the
communication platform?