What if every object at your event had the ability to talk to or notify your guests and bring them deeper into your activation, with one simple click? That's the idea behind the Physical Web, an open-source platform meant to give every object a URL via a simple beacon that does not require an app, just the Chrome browser. Learn how the Physical Web, a more cost-effective solution than a traditional proximity-based beacon + app deployment, will redefine how we interact with objects within event footprints and the world around us. PRESENTED AT EVENTTECH 2016 (http://eventtech.eventmarketer.com/) PRESENTATION COMPILED BY: Mark Stewart President & Chief Innovation Officer wonderMakr https://www.wondermakr.com CREDITS AND THANKS: @scottjensen https://google.github.io/physical-web/ https://bkon.com/resources/

1. #IFCADC | #INNOVATION
@MECHASTEWART | @wonderMakr
Mark STEWART |PRESIDENT & CHIEF INNOVATION OFFICER
wondermakr
WHAT EVENT MARKETERS CAN LEARN
FROM THE MAKER MOVEMENT
NEXT-GEN BEACONS:
UNDERSTANDING THE ‘PHYSICAL WEB’
Mark Stewart
President & Chief Innovation Officer
wonderMakr

2. #IFCADC | #INNOVATION
I’M
“WORKING”
IN LAS VEGAS
#physicalweb | @wondermakr

3. #IFCADC | #INNOVATION#physicalweb | @wondermakr

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THIS WILL BE AN
“INTERESTING”
SESSION
#physicalweb | @wondermakr

5. #IFCADC | #INNOVATION#physicalweb | @wondermakr

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WHAT IS IT?

7. #IFCADC | #INNOVATION#physicalweb | @wondermakr
HOW DOES
IT “WORK”?

8. #IFCADC | #INNOVATION#physicalweb | @wondermakr
HOW CAN
YOU USE IT?

9. #IFCADC | #INNOVATION#physicalweb | @wondermakr
WHERE IS
IT GOING?

10. #IFCADC | #INNOVATION
OK, LET’S GET…
#physicalweb | @wondermakr

11. #IFCADC | #INNOVATION
“PHYSICAL”
#physicalweb | @wondermakr

12. #IFCADC | #INNOVATION
WEB
#physicalweb | @wondermakr

13. #IFCADC | #INNOVATION
BUT FIRST…
#physicalweb | @wondermakr

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WHY DO I CARE
ABOUT THE
“PHYSICAL WEB”?
#physicalweb | @wondermakr

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ALSO…
#physicalweb | @wondermakr

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OK. THAT’S ENOUGH.
GET ON WITH IT.
#physicalweb | @wondermakr

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LET’S GET…
#physicalweb | @wondermakr

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“PHYSICAL”
#physicalweb | @wondermakr

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WEB
#physicalweb | @wondermakr

37. #IFCADC | #INNOVATION#physicalweb | @wondermakr

38. #IFCADC | #INNOVATION#physicalweb | @wondermakr
WHAT IS IT?

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“WALK UP AND
USE ANYTHING”
#physicalweb | @wondermakr

40. #IFCADC | #INNOVATION#physicalweb | @wondermakr

41. #IFCADC | #INNOVATION#physicalweb | @wondermakr

42. #IFCADC | #INNOVATION#physicalweb | @wondermakr
EVERYTHING is just a tap away
See what’s useful or interesting
ANY object/place can broadcast

43. #IFCADC | #INNOVATION#physicalweb | @wondermakr

44. #IFCADC | #INNOVATION#physicalweb | @wondermakr
IT’S FRICTIONLESS

45. #IFCADC | #INNOVATION#physicalweb | @wondermakr
IT’S OPEN

46. #IFCADC | #INNOVATION#physicalweb | @wondermakr
IT’S BUILT ON TOP
OF THE WEB

47. #IFCADC | #INNOVATION#physicalweb | @wondermakr
HOW DOES
IT “WORK”?

48. #IFCADC | #INNOVATION#physicalweb | @wondermakr

49. #IFCADC | #INNOVATION#physicalweb | @wondermakr
1) BLE (Eddystone) Beacon
2) Scanning service
3) Proxy service

50. #IFCADC | #INNOVATION#physicalweb | @wondermakr
1) BLE (Eddystone) Beacon
2) Scanning service
3) Proxy service

51. #IFCADC | #INNOVATION#physicalweb | @wondermakr

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53. #IFCADC | #INNOVATION#physicalweb | @wondermakr
APP BEACONS PHYSICAL WEB BEACONS
• Communicate only
with mobile apps
!
• Proprietary
!
• Less data passed
!
• Public signal
!
• No API
!
!
!
!
!
• Communicates with mobile apps
and browsers
!
• Open source
!
• More data passed
!
• Can be secured for authorized
users
!
• Multiple APIs

54. #IFCADC | #INNOVATION#physicalweb | @wondermakr

55. #IFCADC | #INNOVATION#physicalweb | @wondermakr

56. #IFCADC | #INNOVATION#physicalweb | @wondermakr
OMG…FREE SWAG.

57. #IFCADC | #INNOVATION#physicalweb | @wondermakr
WHO AM I?

58. #IFCADC | #INNOVATION#physicalweb | @wondermakr
GORDON MOORE

59. #IFCADC | #INNOVATION#physicalweb | @wondermakr
GORDON MOORE
NUMBER OF TRANSISTORS
AND RESISTORS ON A CHIP DOUBLES
EVERY 24 MONTHS

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BEACON LIFESPAN
#physicalweb | @wondermakr

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2014
2015
2016
6 months
2 years
10 years
2017+ Infinite

62. #IFCADC | #INNOVATION#physicalweb | @wondermakr

63. #IFCADC | #INNOVATION#physicalweb | @wondermakr
1) BLE (Eddystone) Beacon
2) Scanning service
3) Proxy service

64. #IFCADC | #INNOVATION#physicalweb | @wondermakr
Future supportOS Notifications
AppsBrowsers

65. #IFCADC | #INNOVATION#physicalweb | @wondermakr
1) BLE (Eddystone) Beacon
2) Scanning service
3) Proxy service

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WHAT PROXY SERVICES DO
• Associate beacon with URL
!
• Beacon management (schedule, range, etc.)
!
• Filter unwanted URLs
!
• Rank URLs (just like on the web)
!
• Reporting and analytics
!
!
!
!
!

70. #IFCADC | #INNOVATION#physicalweb | @wondermakr

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OK…
#physicalweb | @wondermakr

73. #IFCADC | #INNOVATION
LET’S GET…
#physicalweb | @wondermakr

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YOU SET UP
ON THE
PHYSICAL WEB
#physicalweb | @wondermakr

75. #IFCADC | #INNOVATION#physicalweb | @wondermakr

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iOS SET UP
#physicalweb | @wondermakr

77. #IFCADC | #INNOVATION#physicalweb | @wondermakr
TURN BLUETOOTH ON

78. #IFCADC | #INNOVATION#physicalweb | @wondermakr
SWIPE DOWN FOR NOTIFICATIONS
SWIPE LEFT FOR “TODAY” VIEW
AND TAP “EDIT”

79. #IFCADC | #INNOVATION#physicalweb | @wondermakr
SCROLL WIDGETS - ADD CHROME

80. #IFCADC | #INNOVATION#physicalweb | @wondermakr
OPT-IN TO PHYSICAL WEB

81. #IFCADC | #INNOVATION#physicalweb | @wondermakr
THIS PHYSICAL WEB BEACON
WOULD PROBABLY
BE ATTACHED TO A CAT.

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ANDROID SET UP
#physicalweb | @wondermakr

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IT’S PROBABLY
ALREADY SET UP
#physicalweb | @wondermakr

84. #IFCADC | #INNOVATION#physicalweb | @wondermakr
v49+
v4.4+ (Kit Kat)

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LET’S MAKE iOS
USERS FEEL BETTER…
#physicalweb | @wondermakr

86. #IFCADC | #INNOVATION#physicalweb | @wondermakr
+

87. #IFCADC | #INNOVATION#physicalweb | @wondermakr
GO TO GOOGLE SETTINGS

88. #IFCADC | #INNOVATION#physicalweb | @wondermakr
GO TO PRIVACY SETTINGS
SELECT “PHYSICAL WEB”

89. #IFCADC | #INNOVATION#physicalweb | @wondermakr
YUP, IT’S ON

90. #IFCADC | #INNOVATION#physicalweb | @wondermakr
ANDROID MARSHMALLOW
OPT-IN FOR RUNTIME PERMISSION

91. #IFCADC | #INNOVATION#physicalweb | @wondermakr
OH, HI THERE BEAUTIFUL ;)

92. #IFCADC | #INNOVATION#physicalweb | @wondermakr
ANDROID
INSTRUCTIONS
FOR GOOGLE
“NEARBY”

93. #IFCADC | #INNOVATION#physicalweb | @wondermakr
GO TO GOOGLE SETTINGS

94. #IFCADC | #INNOVATION#physicalweb | @wondermakr
WALK UP AND USE ANYTHING

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REPORTING
#physicalweb | @wondermakr

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HOW CAN
YOU USE IT?

100. #IFCADC | #INNOVATION#physicalweb | @wondermakr
WHY EXPLORE THE PHYSICAL WEB?
• The Physical Web is a new dimension of the Internet
!
• It’s where the Internet of Things intersects the World Wide
Web
!
• It’s the next big thing after apps
!
• It’s a fundamentally new way for consumers to interact with
anything
!
• It’s a platform primed for yet unimagined new innovations
!
• It’s an awesome new place to develop

101. #IFCADC | #INNOVATION#physicalweb | @wondermakr
BENEFITS TO THE
PHYSICAL WEB

102. #IFCADC | #INNOVATION#physicalweb | @wondermakr
“CONSUMERS”

103. #IFCADC | #INNOVATION#physicalweb | @wondermakr
HUMANS
FIND CONTEXTUALLY RELEVANT
INFORMATION VIA A SIMPLE SWIPE

104. #IFCADC | #INNOVATION#physicalweb | @wondermakr
MARKETERS
NO MORE CUSTOM APPS
SELF-SERVICE - FOCUS ON CONTENT

105. #IFCADC | #INNOVATION#physicalweb | @wondermakr
SIMPLIFIED DEPLOYMENTS
AND ADMIN - EASY INSTALLATIONS
PROJECT MANAGERS

106. #IFCADC | #INNOVATION#physicalweb | @wondermakr
SIMPLIFIED MANAGEMENT
FAMILIAR TOOLS FOR DEPLOYMENT
CONTENT SPECIALISTS

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OK…
#physicalweb | @wondermakr

108. #IFCADC | #INNOVATION#physicalweb | @wondermakr
LET’S…

109. #IFCADC | #INNOVATION#physicalweb | @wondermakr
GIVE IT A TRY

110. #IFCADC | #INNOVATION#physicalweb | @wondermakr

111. #IFCADC | #INNOVATION#physicalweb | @wondermakr
SORRY ABOUT THAT.
THE MOBILE
CONNECTION IN
HERE SUCKS :(

112. #IFCADC | #INNOVATION#physicalweb | @wondermakr
WASN’T THAT
AWESOME?!?!

113. #IFCADC | #INNOVATION#physicalweb | @wondermakr
LET’S…

114. #IFCADC | #INNOVATION#physicalweb | @wondermakr
SEE SOME OTHER
EXAMPLES!

115. #IFCADC | #INNOVATION#physicalweb | @wondermakr

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117. #IFCADC | #INNOVATION#physicalweb | @wondermakr

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119. #IFCADC | #INNOVATION#physicalweb | @wondermakr
GOLDEN STATE
WARRIORS

120. #IFCADC | #INNOVATION#physicalweb | @wondermakr
CES 2016
SCAVENGER HUNT

121. #IFCADC | #INNOVATION#physicalweb | @wondermakr
SO MUCH MORE
TO COME

122. #IFCADC | #INNOVATION#physicalweb | @wondermakr
WHERE IS
IT GOING?

123. #IFCADC | #INNOVATION#physicalweb | @wondermakr
BEACON CONNECTION TO
CONTROLLABLE OBJECTS VIA WEB
WEB BLUETOOTH

124. #IFCADC | #INNOVATION#physicalweb | @wondermakr

125. #IFCADC | #INNOVATION#physicalweb | @wondermakr

126. #IFCADC | #INNOVATION#physicalweb | @wondermakr
WEB APPS THAT RESPOND
LIKE NATIVE APPS. FAST. RELIABLE.
PROGRESSIVE APPS

127. #IFCADC | #INNOVATION#physicalweb | @wondermakr
GROUPING OF RELATED
BEACONS WITH COLLAPSABLE MENUS
BEACON GROUPING

128. #IFCADC | #INNOVATION#physicalweb | @wondermakr

129. #IFCADC | #INNOVATION
OK…
#physicalweb | @wondermakr

130. #IFCADC | #INNOVATION#physicalweb | @wondermakr
LET’S…

131. #IFCADC | #INNOVATION#physicalweb | @wondermakr
WRAP THIS UP

132. #IFCADC | #INNOVATION
“HUGE” THANKS TO…
#physicalweb | @wondermakr

133. #IFCADC | #INNOVATION
google.github.io/physical-web
#physicalweb | @wondermakr

134. #IFCADC | #INNOVATION
@ScottJenson
#physicalweb | @wondermakr

135. #IFCADC | #INNOVATION
AND, YOU.
#physicalweb | @wondermakr

136. #IFCADC | #INNOVATION
THIS DECK WILL
BE ON THE
“PHYSICAL WEB”
#physicalweb | @wondermakr

137. #IFCADC | #INNOVATION
…JUST FIND ME.
#physicalweb | @wondermakr

138. #IFCADC | #INNOVATION
@wonderMakr
@MechaStewart
#physicalweb | @wondermakr

139. #IFCADC | #INNOVATION
ANY
“QUESTIONS”?
#physicalweb | @wondermakr

140. #IFCADC | #INNOVATION
@MECHASTEWART | @wonderMakr
Mark STEWART |PRESIDENT & CHIEF INNOVATION OFFICER
wondermakr
WHAT EVENT MARKETERS CAN LEARN
FROM THE MAKER MOVEMENT
NEXT-GEN BEACONS:
UNDERSTANDING THE ‘PHYSICAL WEB’
Mark Stewart
President & Chief Innovation Officer
wonderMakr