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Era of Mobile Advertising
1.
Era of Mobile
Ads
2.
Hong Ting
Wenhan Mickey @hongting @ybother @mickeyckm
3.
Increase in Connected
Devices
4.
Open Application Platforms
5.
Application Download Trends
iGV Malls.SG SG Buses 20,000 13,444 27,000 SG4D SGPools SGToto 12,410 6,207 5,791
6.
Confluence of Trends
7.
Mobile Advertising is
Effective
8.
Adds Value to
the Ecosystem
9.
Mobile Ads Increasingly
Adopted
10.
Gap in Ad
Industry • Mobile Ad is – Relatively New Market – Geography specific – Credible local platform yet to emerge
11.
2359Media Ad Channel
Location-Based • User motive targeted • Non-intrusive • Track Campaign effectiveness •
12.
Platform for Mobile
Ads Advertisers Publishers Advertising Agencies
13.
SGMalls Mall Information Search
14.
Across Platforms
15.
Contact Us • Hong
Ting – hongting.wong@2359media.com – @hongting – Mobile: 96483064 • Wenhan – wenhan.zhou@2359media.com – @ybother – Mobile: 90467340
16.
Q&A
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