The mobile gaming market is huge with roughly 4,000 new iOS games per month and more than 5bn USD revenue per year. But that market also has a huge number of players who want a piece of the pie making the mobile gaming industry a very hit driven business. In his talk, Sebastian Kriese Corporate Partnerships Manager at Wooga, will give some insights about what the Berlin based social and mobile game developer considers a hit game and how they manage to create at least 2 of these hits per year.

1. Sebastian Kriese
Corporate Development
sebastian@wooga.com

3. Do you play
games every day?

4. NO

5. Do you listen to
music every day?

6. Do you watch
videos every day?

7. YES

8. Everybody, every day.

11. $12,000,000,000

12. It’s hits
driven.

13. Tens of
millions ($)
in revenue

14. Our Focus:
Repeatedly make hits

15. 5 hits in 3.5 years

16. How?

17. =
+
Wooga combines heart and brains
to make the best games.

18. Games / year
> 60 concepts & prototypes

19. 19

20. ??
?
?
?
?
KPIs for
FUN

22. 1-page pitch

23. … 13 months ago
23

24. Is it
intuitive?

25. Gate Meetings

26. Who?
uct Lead
Prod
Studio
Head Jens
3rd Party

27. How?

28. Not a pitch…

29. …Not a status update

31. uct Lead
Prod
Studio
Head Jens
3rd Party
Final decision

32. Games / year
> 60 concepts & prototypes
15 enter production

33. Is it replayable?

34. Ensure Meaningful Choice
=FUN!

35. … 11 months ago

36. Share internally
36

37. Measure engagement
Time
Ro u nd s
Pos t s

38. (3 week test, 60 players)
Time
4h
/player
Ro u nd s
10,000
Pos t s

39. Posts

40. Gate Meeting

41. Games / year
> 60 concepts & prototypes
15 enter production
10 soft launch

42. Gate Meeting

43. Measure and
Improve

44. Measure and Compare
Diamond Dash
1-Day
Retention
3-Day
Retention
7-Day
Retention
Jelly Splash
47 %
58 %
30 %
39 %
23 %
29 %

45. Games / year
> 60 concepts & prototypes
15 enter production
10 soft launch
5
launch

46. A global hit

47. Or not

48. Games / year
> 60 concepts & prototypes
15 enter production
10 soft launch
5
launch
2
hits

49. We have the ability to roll-out and
scale hits broad and fast
Grow
Fast
Truly
Global
Optimise

50. Truly Global
English
French
German
Spanish
Italian
Portuguese
Turkish
Polish
Russian
Dutch
Norwegian
Swedish
Danish
Korean
Arabic
Traditional
Chinese
Simplified
Chinese
Indonesian
Japanese
Thai

51. Truly Global

52. Grow Fast

53. Grow Fast

54. Optimise

55. Optimise
Bookings
Bookings / day ($)
2010-05
2010-09
2011-01
2011-05
2011-09
2012-01

56. Optimise
Bookings
Bookings / day ($)
2010-05
2010-09
2011-01
2011-05
2011-09
2012-01

57. A/B test: Introduction Fireball Boost
+90%
bookings

58. We have the ability to roll-out and
scale hits broad and fast
Grow
Fast
Truly
Global
Optimise

59. Wooga Revenues
§ 250 employees from 40 nations
§ Based in Berlin, Germany
§ Profitable since 2012
2009
2010
2011
2012
2013 est.

60. =
+
Wooga combines heart and brains
to make the best games.

61. Sebastian Kriese
Corporate Development
sebastian@wooga.com