Tom LeClerc's talk at App Promotion Summit Berlin 2014: REVIEW MINING: THE APP STORE OPTIMIZER’S SECRET WEAPON An Overview Of The Value Of Review Mining What Review Mining Tools You Have At Your Disposal Using Reviews To Generate Keywords And Understand Your Users

3. re•view′min•ing /rɪˈvjuːˈmaɪnɪŋ/ (noun)
Definition:
Analyzing qualitative data from app store reviews, with a view to increasing an
app’s visibility or quality.

4. re•view′min•ing /rɪˈvjuːˈmaɪnɪŋ/ (noun)
Definition:
Analyzing qualitative data from app store reviews, with a view to increasing an
app’s visibility or quality.
LISTEN TO USERS

29. ● Reviews can be incredibly valuable
● All the top apps consider reviews
● There is a good option, regardless of the
size of app

30. THANK YOU