Staying in the Game: Game localization practices for the mobile market

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Wooga

Tecnología Empresariales

1.  Wooga & Localization
2.  Mobile Game Market
3.  Optimization Goals
4.  Focus “Pillars”
5.  Wooga Learnings

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Traditional
Chinese
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Chinese
Indonesian Japanese Thai
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English French German Spanish Italian
2009 2014
English
Spanish
French
Italian
German
Indonesian
Filipino
Turkish

Goals:
•  Creating an adaptive workﬂow
•  Finding a meaningful way to improve
quality

TEAM

TOOLS

FEEDBACK

1. Pillar: Collaborative Team

Translators
Localization
QA
Dev. Team Localization
Manager
Freelancers
Agency
Direct Communication

TEAM

TOOLS

FEEDBACK

2. Pillar: The Right Tools

TEAM

TOOLS

FEEDBACK

3. Pillar: Feedback Sources

•  Rating Screen
•  Grading system
•  Comments ﬁeld
•  Reward system

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Staying in the Game: Game localization practices for the mobile market

1. Staying in the game: Game Localization practices for the mobile market – A Wooga story

2. 1.  Wooga & Localization 2.  Mobile Game Market 3.  Optimization Goals 4.  Focus “Pillars” 5.  Wooga Learnings

7. Portuguese Turkish Polish Russian Dutch Traditional Chinese Simpliﬁed Chinese Indonesian Japanese Thai Norwegian Swedish Danish Korean Arabic English French German Spanish Italian 2009 2014 English Spanish French Italian German Indonesian Filipino Turkish

8. Freelance In House Agency

9. 1.  Wooga & Localization 2.  Mobile Game Market 3.  Optimization Goals 4.  Focus “Pillars” 5.  Wooga Learnings

10. Mobile Game Localization

11.

12.

13. Opportunity awaits!

14. Goals: •  Creating an adaptive workﬂow •  Finding a meaningful way to improve quality

15. 1.  Wooga & Localization 2.  Mobile Game Market 3.  Optimization Goals 4.  Focus “Pillars” 5.  Wooga Learnings

16. TEAM TOOLS FEEDBACK Pillars of Focus

17. TEAM TOOLS FEEDBACK 1. Pillar: Collaborative Team

18. Space for Collaboration

19. Translators Localization QA Dev. Team Localization Manager Freelancers Agency Direct Communication