The Wooga way to create successful games_SBGames Brazil 2012_Thiago Apella
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The Wooga way to create successful games_SBGames Brazil 2012_Thiago Apella
- 1. The Wooga way to create successful games Thiago Appella
- 2. FOUNDED IN 2009 BY JENS BEGEMANN AND PHILIPP MOESER FACEBOOK AND MOBILE GAMES ONE OF THE WORLDWIDE LEADERS
- 4. TEAM OF 250, 35 DIFFERENT NATIONS – IN BERLIN
- 15. NEW GAME TEAM COMPLETELY INDEPENDENT TEAMS
- 16. 1. PRODUCT MANAGERS 2. ENGINEERS 3. ARTISTS 4. GAME DESIGNERS TEAM COMPOSITION
- 17. 1. NO SHARED RESOURCES 2. TECHNOLOGY 3. METHODOLOGY 4. DECISION MAKING INDEPENDENT TEAM
- 18. DON’T FOLLOW THE HIPPO
- 19. HIGHEST PAID PERSON’S OPINION HIPPO
- 20. 1 -‐ 5 MONTHS 6 -‐ 12 MONTHS 6 MONTHS TO YEARS PROTOTYPE PRODUCTION LIVE GAME DESIGN GAME DESIGN GAME DESIGN USER TESTING USER TESTING A/B TESTING 1 -‐ 3 7 -‐ 20 10 -‐ 25
- 21. 1 -‐ 5 MONTHS 6 -‐ 12 MONTHS 6 MONTHS TO YEARS PROTOTYPE PRODUCTION LIVE GAME DESIGN GAME DESIGN GAME DESIGN USER TESTING USER TESTING A/B TESTING 1 -‐ 3 7 -‐ 20 10 -‐ 25 80%
- 25. Do a thing Expand Get a your things thing
- 28. = +
- 29. LET THE SCIENCE BEGIN
- 30. 1. DAU, MAU, CPI, LIFE TIME VALUE 2. BOOKINGS 3. CROSS LINKING 4. USER TESTING
- 32. 1. DAU, MAU, CPI, LIFE TIME VALUE 2. BOOKINGS 3. CROSS LINKING 4. USER TESTING 5. A/B TEST
- 33. FEATURE A VS FEATURE B A/B TEST
- 34. LIVE GAME DESIGN USER TESTING A/B TEST
- 35. DAU TIME
- 36. DAU TIME
- 37. DAU TIME
- 40. DAU (millions) 1,2 0,2 02/2010 05/2010 08/2010 05/2011 06/2011 TIME
- 41. ALL LEVELS WERE PLAYED OR LEVELS BECAME TOO DIFFICULT WHAT WE FOUND
- 43. DAU (millions) 2 1,5 1 0,5 04/2010 08/2010 TIME
- 44. DAU (millions) 2 1,5 LEVEL OF THE WEEK 1 0,5 04/2010 08/2010 10/2011 TIME
- 45. + 90% BOOKINGS FIREBALL INTRODUCTION
- 50. GARDEN @ LAUNCH GARDEN TODAY
- 51. Step New users (last 24h) 38.863 01 -‐ Flash begin (0%) 93,0% 02 -‐ Flash complete (100%) 86,5% 03 -‐ Tutorial – first harvest completed 82,7% 04 -‐ Tutorial – first planTng completed 82,5% 05 -‐ Tutorial – Mr T’s magic applied 81,1% 06 -‐ Tutorial – second harvest compl. 79,8% 07 -‐ Level 2 reached 79,6% 08 -‐ Tutorial completed (plowing) 79,4% 09 -‐ Level 3 reached 78,8% 10 -‐ Level 4 reached 77,5% 1.3% DROP 11 – Level 5 (or higher) reached 77,2%
- 52. 5min 3min
- 53. 111 100 INVITE BUTTON 104
- 56. + 22% BOOKINGS
- 57. TOO HARD DIFFICULTY TOO EASY TIME / SKIL
- 62. WOOGO VS MAGIC WANDS BUTTON + ADDED CRAFTING WOOGO PUMP
- 64. CROSS LINKING
- 66. CROSS LINKING
- 67. WRAPPING UP
- 68. ITERATION IS CRUTIAL! HOW TO SUCCEED?
- 69. DESIGN PROTOTYPE USER TESTING GOOD?
- 70. A HIT GAME IS NOT ALWAYS A HIT FROM START HOW TO SUCCEED?
- 71. TEST, TEST, TEST HOW TO SUCCEED?
- 72. GAME IS ALSO ABOUT SCIENCE HOW TO SUCCEED?
- 73. WE ARE HIRING! WWW.WOOGA.COM/JOBS VISIT US AT THE BOOTH B-‐03
- 74. ANY QUESTIONS? CONTACT: THIAGO.APPELLA@WOOGA.COM