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3 Secrets of Social Media Marketing

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Debbie Weil
Debbie Weil

Oct. 1, 2009 presentation for Rethinking Corporate Communications, a conference held at Pepco headquarters in downtown DC and produced by Communitelligence.

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Slide Title 3 Secrets of Social Media Marketing © Debbie Weil and WordBiz.com, Inc. 2009 – All Rights Reserved
This is a joke… really, anyone can become a social media expert. But you gotta walk the talk. Slide Title Illus. by Stuart Goldenberg “What do I like look… a tech expert?” http://www.nytimes.com/2009/09/10/technology/personaltech/10pogue.html -  David Pogue, The New York Times (Sept. 10, 2009) © Debbie Weil and WordBiz.com, Inc. 2009 – All Rights Reserved
Slide Title © Debbie Weil and WordBiz.com, Inc. 2009 – All Rights Reserved
You don’t need to use all the tools. Social Media Grab Bag Slide Title © Debbie Weil and WordBiz.com, Inc. 2009 – All Rights Reserved
Gotta use Twitter, YouTube, Facebook, LinkedIn, Flickr and Blogs. Social Media Simplified Slide Title © Debbie Weil and WordBiz.com, Inc. 2009 – All Rights Reserved
My favorite slide from 3 years ago, but still speaks to a lot of folks. Blog(s) for Einstein? Slide Title © Debbie Weil and WordBiz.com, Inc. 2009 – All Rights Reserved
Importance of mobile Slide Title One in five U.S. adults has no landline; 49% of young adults (ages 18 – 29) use only cell phones Harris Poll April 4, 2008 2/3 of Americans own a video- enabled mobile device, including iPods, cell phones and laptop computers. BitBriefs Sept. 11, 2009 © Debbie Weil and WordBiz.com, Inc. 2009 – All Rights Reserved
Example #1 Break Lee Aase – Mayo Clinic’s social media guru Slide Title http://www.slideshare.net/LeeAase/energizing-word-of-mouth-through-social-media © Debbie Weil and WordBiz.com, Inc. 2009 – All Rights Reserved
Example #2 Break Slide Title © Debbie Weil and WordBiz.com, Inc. 2009 – All Rights Reserved
Twitter – 7 ways to get RTs and Followers #1 Get out of silo mentality Slide Title #2 Start small; fail cheaply #3 It’s OK! Build your personal brand AND your company brand © Debbie Weil and WordBiz.com, Inc. 2009 – All Rights Reserved
Slide Title debbie.weil@gmail.com Mobile: 202.255.1467 Site/blog: www.debbieweil.com This presentation created for Communitelligence’s Rethinking Twitter: @debbieweil Corporate Communications 2009 Oct. 1, 2009 Washington DC © Debbie Weil and WordBiz.com, Inc. 2009 – All Rights Reserved

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3 Secrets of Social Media Marketing

  • 1. Slide Title 3 Secrets of Social Media Marketing © Debbie Weil and WordBiz.com, Inc. 2009 – All Rights Reserved
  • 2. This is a joke… really, anyone can become a social media expert. But you gotta walk the talk. Slide Title Illus. by Stuart Goldenberg “What do I like look… a tech expert?” http://www.nytimes.com/2009/09/10/technology/personaltech/10pogue.html -  David Pogue, The New York Times (Sept. 10, 2009) © Debbie Weil and WordBiz.com, Inc. 2009 – All Rights Reserved
  • 3. Slide Title © Debbie Weil and WordBiz.com, Inc. 2009 – All Rights Reserved
  • 4. You don’t need to use all the tools. Social Media Grab Bag Slide Title © Debbie Weil and WordBiz.com, Inc. 2009 – All Rights Reserved
  • 5. Gotta use Twitter, YouTube, Facebook, LinkedIn, Flickr and Blogs. Social Media Simplified Slide Title © Debbie Weil and WordBiz.com, Inc. 2009 – All Rights Reserved
  • 6. My favorite slide from 3 years ago, but still speaks to a lot of folks. Blog(s) for Einstein? Slide Title © Debbie Weil and WordBiz.com, Inc. 2009 – All Rights Reserved
  • 7. Importance of mobile Slide Title One in five U.S. adults has no landline; 49% of young adults (ages 18 – 29) use only cell phones Harris Poll April 4, 2008 2/3 of Americans own a video- enabled mobile device, including iPods, cell phones and laptop computers. BitBriefs Sept. 11, 2009 © Debbie Weil and WordBiz.com, Inc. 2009 – All Rights Reserved
  • 8. Example #1 Break Lee Aase – Mayo Clinic’s social media guru Slide Title http://www.slideshare.net/LeeAase/energizing-word-of-mouth-through-social-media © Debbie Weil and WordBiz.com, Inc. 2009 – All Rights Reserved
  • 9. Example #2 Break Slide Title © Debbie Weil and WordBiz.com, Inc. 2009 – All Rights Reserved
  • 10. Twitter – 7 ways to get RTs and Followers #1 Get out of silo mentality Slide Title #2 Start small; fail cheaply #3 It’s OK! Build your personal brand AND your company brand © Debbie Weil and WordBiz.com, Inc. 2009 – All Rights Reserved
  • 11. Slide Title debbie.weil@gmail.com Mobile: 202.255.1467 Site/blog: www.debbieweil.com This presentation created for Communitelligence’s Rethinking Twitter: @debbieweil Corporate Communications 2009 Oct. 1, 2009 Washington DC © Debbie Weil and WordBiz.com, Inc. 2009 – All Rights Reserved

Notas del editor

  1. Start low risk Don’t reinvent the wheel Learn from your mistakes Start small, fail cheaply Test, then ramp up