Micro-Scholarship, What it is, How can it help me.pdf
Emarketing Techniques Workshop February 2009
1. It’s not just about your website…
It’s about your web strategy.
eMarketing Techniques for Educators
By David Toth
David@WorkSmart-eMarketing.com
2. Keynote Speech Outline
• Accountability
• Web 1.0 -> Web 2.0
• Social Media Trends
• Benefits of eMarketing
• Creating your Marketing System
• Specific eMarketing Techniques
– Website Optimization
– Email Marketing
– Search Engine Optimization
– Social Media Optimization
4. Accountability
1. Choose a partner
2. Introduce yourself
3. Commit to do ONE thing you learn today
4. Connect outside of this workshop
5. Check up with each other - MIH
6. The New Web
• A user driven virtual world
– User driven content
– Rich, interactive and user-friendly
– Community and Social Network
– Incorporation of Video and Mobile
Ex. Blogs, wikis, social networks, online video, etc
10. Statistics & Trends
• Social media trends
– Facebook over 175M, $15B value
– A blog is created every half second
– Over 150K videos uploaded to YouTube every day
– 75% of adults 18-24 are on social networks
13. Benefits of eMarketing
• Easy to use
• Easy to quantify
• Easy to customize
• Easy to interact with users
• Time Efficient
• Cost efficient
• High Return on Investment
15. Optimizing Websites for Conversion
• Design
– Capture viewers attention immediately
– Make sure you have a call-to-action
– Get them to come back
• Analysis
– Google Analytics
– Google Optimizer
21. Website Best Practices
1.) Make it EASY to buy
2.) ENGAGE your users
3.) GET their email
22. Use Email Marketing
• Cost effective
– ~ 500 = $15/month
• View opens and clicks
– Know exactly who opened it and when
• Develops relationships
– You open email from people you trust
• Offer a value-based monthly newsletter
23. Email Marketing Best Practices
1. Focus on users needs (80%/20%)
2. Have a call to action
3. Track results and follow-up
25. Managing Relationships
• Customer Relationship Management
– Knowledge is power
– Gathering inquiries from website
– Synchronize with email marketing
– Create a follow-up protocol
– Coordinate with your team
30. eMarketing Best Practices – SEM
• Page title
• Keyword density
• H1, H2, H3 tags
• Bold text
• Anchor text
• Keyword phrase or theme for each page
• Robot friendly page URL
34. Getting Started with Social Media
From Groundswell by Charlene Li and Josh Bernoff
35. General Tips for Social Media
• Tip #1
– Leverage signature lines
• ‘Follow Us on Twitter’, ‘See Us on YouTube’, ‘Connect to Us
on Facebook’
• Tip #2
– Leverage evangelists
• Encourage sharing
– Twitter, Digg, Reddit
• Tip #3
– Systematize and Calendarize
• KISS!