Brad Kleinman and Christian Campagnuolo discuss Facebook Best Practices for Educators. Learn more at http://www.WorkSmart-eMarketing.com.

1. Brad Kleinman
Brad@WorkSmart-eMarketing.com
(216) 339 - 0353
Christian Campagnuolo
christianc1225@gmail.com
(407) 421 - 7723

2. Outline
• Introduction • Facebook for Educators
• Stats and Trends – FB Ads
• Facebook Basics – FB Connect
– Getting Started – FB Share
– Building Your Profile – FB Public Profiles*
– Sharing Content • Best of the Best
– Building Contacts • Wrap Up
• Q&A

3. Your Marketing System

4. Budget Line Increases VS Decreases
From Marketing Sherpa

5. Significant Barriers to Adoption
From Marketing Sherpa

6. Facebook Stats
• General Growth
– More than 200 million active users
– More than 100 million users log on at least once
each day
– More than 2/3rds of users are outside of college
– The fastest growing demographic is 35+ years old
– About 70% of Facebook users are outside the US
From Facebook.com

7. Facebook Stats
• User Engagement
– Average user has 120 friends on the site
– More than 3.5 billion minutes are spent on
Facebook each day (worldwide)
– More than 20 million users update their statuses
at least once each day
– More than 4 million users become fans of Pages
each day
From Facebook.com

8. Facebook is “Attention King”
From AllFacebook.com

9. Facebook – The Social Network

10. Getting Started
• Edit your profile
– Basic info
– Personal info
– Contact info
– Education and work

11. Facebook Basics

12. What’s on your mind?

13. Facebook for Business – Events

14. Facebook for Business – Ads

15. Facebook Ads – Step 1

16. Facebook Ads – Step 2

17. Facebook Ads – Step 3

18. Facebook Ads – Step 4

19. Facebook Ads – Big Update!

20. Facebook Connect

21. Facebook Share

22. Facebook for Business – Public Profiles

23. Facebook Pages – Step 1
Pick a category and name

24. Facebook Pages – Step 2
Upload your picture

25. Facebook Pages – Step 3
Add your information

26. Your ‘Canvas’

27. Facebook Pages – Step 4
Customize Your Page

28. Embed custom content with FBML

29. Facebook Pages – Step 5
Frequently Update and Measure
• Embed pictures and photo gallery
• Create videos and upload them to Facebook
• Create and moderate interesting discussions
High High
Quality Frequency

30. Measure Fan Size

31. Measure Interactions

32. Measure Quantity of Posts

33. Measure Quality of Posts

34. Measure Page Views

35. Measure Media Consumption

36. Measure Discussions

37. Measure Demographics

38. Measure Who’s Active

39. Top 12 Tips and Best Practices
1. Consistent messaging, high frequency, high quality
2. Measure engagement and report success
3. Choose your landing page
4. Get a vanity URL
5. Segment your fans with Facebook lists
6. Leverage Facebook Apps – connect to blog, twitter, YouTube, etc.
7. Embed custom FBML and customize your ‘sub-navigation’
8. Create different content for fans versus non-fans
9. Cross promote your page on websites, email, blog, etc
10. Link to appropriate college landing pages
11. Create your protocol – who will update? Who will moderate? Etc.
12. Establish a publishing schedule

40. Facebook for Educators – Best of the Best
• Berkeley
• William and Mary
• Stanford
• UCLA
• University at Albany
• University of Michigan
• Michigan State

41. Haas School of Business – UC Berkeley

42. The College of William and Mary

43. Stanford University

44. UCLA

45. University at Albany

46. University of Michigan

47. Michigan State

48. Creating Your Marketing System

49. Brad Kleinman
Brad@WorkSmart-eMarketing.com
(216) 339 - 0353
Christian Campagnuolo
christianc1225@gmail.com
(407) 421 - 7723