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NCCET Webinar - Marketing Strategies Marketing Strategies for Customized Training

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WorkSmart Integrated Marketing
WorkSmart Integrated Marketing

This document discusses marketing strategies for customized training programs. It outlines traditional marketing approaches as well as newer web 2.0 tools. Financial management and data collection are also covered. The presentation provides examples of revenue sources, sales tracking metrics, and goals for future growth of clients, programs, and revenues.

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Marketing Strategies for Customized Training Kathy M. Walton, Ph.D. Executive Director, Customized Training Austin Community College
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is Customized Training ? ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Model Recession www social media Global, curriculum providers ,[object Object],[object Object],[object Object],Community Interactions Agreements Contracts Economics Legal Social Culture Competition Technology Product Price Place Promotion People
Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Financial Goals It’s OK to Make $ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Data Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What gets measured, gets managed!
May--2009 Sales By Account Executive Top Sales Executive: Marie!!! @ $35,950 Total May Sales: $125,748 Accumulative Sales: $826,834 Current Status: 167% of monthly Goal 91.8% of annual Goal (75% of time) Team Monthly Goal: $75,000 Ind Monthly Goal: $25,000 Annual Goal: $900,000 % of Goal Goal
What’s Next? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object]
Austin Community College www.austincc.edu/ce/ct Q & A
 

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NCCET Webinar - Marketing Strategies Marketing Strategies for Customized Training

  • 1. Marketing Strategies for Customized Training Kathy M. Walton, Ph.D. Executive Director, Customized Training Austin Community College
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