2. Online MLM Marketing System
By David Wood
Today, I’m probably going to rant on a
little about online marketing and building
your business online. As if you haven’t
already, you need to hear this stuff…
3. Online MLM Marketing System
By David Wood
First of all, if you’re looking to market
your MLM online and you want A
marketing strategy, that’s just total crap. I
honestly can’t help you if you’ve come
looking for an ultimate marketing
strategy, as it all depends on your current
circumstances.
4. Online MLM Marketing System
By David Wood
Mainly, it depends on how much time
and or money you have. As I’d
recommend a completely different
marketing strategy to people with time
freedom than I would to the people with
money floating around the place.
5. Online MLM Marketing System
By David Wood
So I thought I’d break down 2 very simple
marketing strategies for those two types
of people to help them start building
their MLM business online.
7. Online MLM Marketing System
By David Wood
If you’re like I was, then you’re just over
broke and you barely even have a
marketing budget. Like no money to
spend on advertising and maybe
$200/month to get something going…
8. Online MLM Marketing System
By David Wood
No offence to the people who don’t have
that, but you need at least $200/month to even
start with the free strategies. That will just pay for
the bare minimum, you could actually do with
$500+ to get started with free marketing. But let’s
say you’re flat out broke and you have $200 a
month to spend on marketing.
9. Online MLM Marketing System
By David Wood
(Side note: If you don’t even have
$200/month then you need to go get a job, a
personal loan or you need to borrow money
from your family. Or otherwise you’ll be
sitting around 6 months from now wondering
where it all went wrong. TRUST ME)
10. Online MLM Marketing System
By David Wood
So, when you’re on a shoestring budget and
you have a couple of spare hours every
day, you need to go with CONTENT
MARKETING. Content marketing is what I
used to do when I got started online. In fact, I
still do it to this very day and it works like
magic.
11. Online MLM Marketing System
By David Wood
It consistently generates me thousands of
daily visitors and best of all, its perpetual
meaning it never stops. It just grows and
grows the more you do it so there are no
limits. (It’s quite ridiculous)
12. Online MLM Marketing System
By David Wood
Anyway, content marketing is where you create
content, either articles or videos and submit them
to 1 website. Usually your blog as it works best
with WordPress blogs. Then you syndicate the
content, and submit it to thousands of other
websites linking back to the original content on
your blog/website. Content marketing works
wonders with blogs so get one
13. Online MLM Marketing System
By David Wood
Quick breakdown for the $200/month budget:
$1/month per domain. (Actually less)
$10/month hosting.
$100/month outsourcing/co-incidentals.
$50 one time article submission software.
$7/month automatic spinning software.
$50/month content syndication/submission services.
$30/month autoresponder.
14. Online MLM Marketing System
By David Wood
Honestly, you could do with spending like
$200/month more on link building and content
syndication services, but those are the essentials.
Outsourcing, you will have to spend some money
on outsourcing little things that you literally won’t
be able to do.
Back to the strategy…
15. Online MLM Marketing System
By David Wood
With those tools you can create 1 piece of
content every day and publish it on your
blog. Then have the content syndicated to a
bunch of social networks and social media
sites. Along with article directories and a blog
network of some sort.
16. Online MLM Marketing System
By David Wood
As in the beginning, all that technical
stuff really does matter. Especially with
content marketing. And… to begin with
you need to market a product of some
kind to bring some cash flow into your
business.
17. Online MLM Marketing System
By David Wood
As if you’re just pushing your primary
opportunity at your list and blog
subscribers, you’ll produce crap all results in
terms on money in pocket quickly. So
instead, the best thing to do is find a low cost
$100 or less product you can sell upfront to
your list.
18. Online MLM Marketing System
By David Wood
I don’t think I need to explain list building
to anyone. The concept is simple. With
this strategy you create content, have it
syndicated and back-linked until its
ranking high in the search engines.
19. Online MLM Marketing System
By David Wood
Then you have a little traffic coming in, next
you use a little thing called an opt in form to
capture visitor’s information. Once you have
that information, you start to build a list. You
then treasure your list, treat your subscribers
like royalty and give them so much value
until they’re practically forced into joining
your MLM company.
20. Online MLM Marketing System
By David Wood
And of course… in the process you sell a
low priced information product to put
money in your pocket.
21. Online MLM Marketing System
By David Wood
It can be a recurring payment product like a
membership site or just a bunch of Ebooks.
You just need to provide your subscribes with
value and a product worth its weight in gold.
When you do that your subscribers will like
and eventually start to trust you and your
judgment.
22. Online MLM Marketing System
By David Wood
So they literally call you up and say
“Jack, I love the information you’ve been
sending me, it’s worth its weight in gold
and I have to work with you”. So then it’s
only a matter of telling them which
opportunity to join.
23. Online MLM Marketing System
By David Wood
As this is a people business, like I’ve said a
gazillion times… people don’t join
companies, they join people. That’s why your
opportunity isn’t that important. Like I’ve
reached a point where I have people call me
up and say “Dave, I love your stuff, how can I
work with you directly?“
24. Online MLM Marketing System
By David Wood
I tell them they can’t work with me
directly unless they join my Numis team.
So you know what? They do, all because I
provide great value in the beginning and
don’t try force feeding them with my
MLM company.
25. Online MLM Marketing System
By David Wood
Back to the marketing
strategy:
With the content marketing
strategy, these would be your daily steps:
26. Online MLM Marketing System
By David Wood
•Go To The Google Keyword Tool.
•Find 1 Keyword To Target With Your
Content.
•Write Article Or Shoot Video Around
Keyword.
•Publish To Blog.
•Syndicate it to a bunch of video sites if using
a video.
27. Online MLM Marketing System
By David Wood
•Otherwise, spin article and submit it to thousands
of directories linking back to your blog post. You do
this with a tool like Article Marketing Robot. Check
my tools page for details.
•Syndicate the content to social media and
bookmarking sites.
•Build more links with whatever other resources
you have available.
•Email your list to build value via free content.
•Repeat
28. Online MLM Marketing System
By David Wood
Now if you have a strong offer that converts by itself, you should be
able to get to like $5000-$10,000/month within a year using that
strategy consistently. Unfortunately, well fortunately for me… 98% of
Networkers and marketers in general will use the strategy consistently
for around a month, two at most.
At the time they’ll be like “damn, I’m not seeing any results and this
new marketing strategy looks much better… Let’s try that”. And they’ll
do exactly that at the crucial moment where they’re about to take off
and see exponential growth.
29. Online MLM Marketing System
By David Wood
Now if you have a strong offer that converts
by itself, you should be able to get to like
$5000-$10,000/month within a year using
that strategy consistently. Unfortunately, well
fortunately for me… 98% of Networkers and
marketers in general will use the strategy
consistently for around a month, two at
most.
30. Online MLM Marketing System
By David Wood
So I’m telling you content marketing works, I
proved it and continue to prove it every
single day. The key is consistency and not
getting distracted. One quick detour to
checkout a sales letter or a new marketing
strategy can set you back months! Don’t do
it.
32. Online MLM Marketing System
By David Wood
Paid marketing! Wasn’t it obvious that I was
going to say that? I thought so, anyway paid
marketing is your only option if you don’t
quite have time freedom just yet. Paid
marketing works and is the fastest way to see
results in your business today.
33. Online MLM Marketing System
By David Wood
So what should you do? Well
honestly, you just have to use pay per
click advertising. I’m going to cut the crap
and tell you the steps right away.
34. Online MLM Marketing System
By David Wood
•Find 50-100 potential keywords to target.
•Analyze them, see what your competitors are
paying for them.
•Choose around 30 keywords to begin with.
(narrow down the list)
•Setup PPC campaigns on Facebook and or
Google adwords. (Facebook is generally cheaper
considering how much more targeted it can be)
35. Online MLM Marketing System
By David Wood
•Send all traffic to opt in page. (Make sure you use a
compelling piece of opt in bait that will convert
enough of the traffic into leads.)
•Tweak & Test different opt in pages variations for
better conversions.
•Test out more keywords with multiple campaigns.
•Use strong offer after opt in to make advertising
investment back.
•Repeat
36. Online MLM Marketing System
By David Wood
I personally don’t use paid marketing and if
you want to go down that route, don’t listen
to me. I don’t know nearly enough about PPC
for you to take my advice. I know the basics
and I’ve used a ton of paid marketing, but I
do so well with free stuff that I don’t feel the
need to learn more.
37. Online MLM Marketing System
By David Wood
Point being, if you’ve got spare cash lying
around, go pick up a course on PPC. It’s
100% the fastest way to generate leads
and build your business online.
38. Online MLM Marketing System
By David Wood
Marketing can be tough and you’ll have
challenges with it no matter what your
circumstances are.
39. Online MLM Marketing System
By David Wood
If you’re using the Just Over Broke strategy
then you’ll be faced with frustration. Which
may well cause you to quit if you can’t keep a
happy face for at least 2 months. As you
won’t see any real results for around 2
months. It varies depending on the keywords
you choose and how many backlinks you
build etc, but the fundamentals remain
exactly the same.
40. Online MLM Marketing System
By David Wood
Then with paid marketing, people lose a lot
of money which causes them to quit… And
since they have no time to test out the free
stuff they end up giving up all together.
41. Online MLM Marketing System
By David Wood
Marketing is a never ending battle. Even once
you’ve got it all figures out like I have, the
Internet is constantly changing and you and
your marketing strategy must adapt or be
defeated.
42. Online MLM Marketing System
By David Wood
In Prosperity,
David Wood
For more information, check out
http://workwithdavidwood.com