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1. DTH Services Evolution Has Revamped
the Indian Television Industry

2. In present day scenario television has reached more than a half
population of India, which rates second to the newspaper. In the 80’s,
the Doordarshan was lone channel on Indian television spectrum
having a terrestrial network. Then in 90’s, came the private and foreign
broadcasters into Indian space, such as Zee TV, Sun TV and Star TV.
Today a huge difference can be seen as the Indian television audience
can access around five hundred channels in twenty or more than
languages and still new channels are joining in.

3. This has become possible because of DTH .i.e. Direct-to-Home service
which has brought a revolution and revamped the Indian television
viewing experience. The DTH service has brought down the monopoly of
cable service providers. Dish TV became the first DTH service to be
introduced in India, which allowed the audience to pick or select their
desired channels from the list of various packages such as regional
language packages, sports packages, movie packages, etc, to offer you a
bouquet of services. Now you can find there are more than five DTH
providers like: Tata Sky, Videocon d2H, Airtel, Sun Direct DTH and DD
Direct Plus, catering or providing the services to 35 million (and counting)
TV audiences.

4. To survive the increasing competition or competitive market of DTH
services, the service providers are coming up with more attractive
services. One of the service or feature like Video-on-demand allows you to
record television programmes to be seen at any convenient time and
broadcast movies on demand. This feature has exclusively captured the
attention of the audiences as the control of viewing favorite programme
lies with you, not with the broadcasting channel.
As we know Doordarshan being the first Indian channel to start regional
services which gained an extreme popularity in non-cable connection
homes. Now-a-days channel like ETV exclusively runs regional language
channels but does not have an English or Hindi language channel. Big
named channels like Zee and Star has ventured into regional language
channels to fill the necessary gap.

5. With DTH service audiences are getting greater number of options
available to access a higher control over television viewing, which has
transformed and brought a revolution in the Indian television industry.
To get more information about DTH services, DTH connection and
various DTH providers like Airtel Digital TV, Dish TV, etc, visit World
of DTH’ website (http://www.worldofdth.com/) to join the online
discussion forum. Here you can discuss, give an opinion and can get
the online news about any DTH service.

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