Interactive Communication Strategy

World Web Studio web-communication partner full service interactive agency Maxim Gaev Interactive web-communication strategy

Following the traditions ? Sure the situation is under control ?

1.0 Imposing , not communicating Click here to be happy

2 .0 Present in Touchpoints and speak one language with target auditory Friends ? ! ОК

Web 1.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Web - formats reflect formats of direct advertisement . User is watcher.

Web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],User generated content Self-expression , valuing of personal attitude , self-moderating , world knowledge

Web 3.0 ,[object Object],[object Object],[object Object],[object Object],Services Not pages Nets are generated by users

Mail Mobile Acquiring friends Communicates on forums Downloads , posts videos Uses services Keeping blogging Looking for information Chatting in ICQ Shopping Reads-comments Posts and watches jokes

World has changed ! Your brand is what Google says it is Believe not brand advertisement but friend’s advise Each user = media-unit – watch / read , post , communicate , use Share of web in marketing-mix increases Rapidly increases budget on internet promotion

What do brands want ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What do users want ? ,[object Object],[object Object],[object Object],[object Object]

Intersection of interests ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Brands Users Opinion leaders Communities Customizing and availability of information Services

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ТНК – – ЗАКОНЫ ДОРОГИ – web - communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

800 000 copies of book written by users

Searching information Chats in ICQ Shopping Reads-comments Posts and watches jokes Acquires friends Communicates on forums Downloads, posts videos Uses services Keeps blogging Saves in favorites Uses in own posts, blogs Recommends

[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],Views and rating Messaging Using , adding to favorites Mush Up, Indexation , Quotation Messages Recommendations Recommendations Recommendations Recommendations

[object Object],blog Wiki Fli с kr you tube Web &mobile PDA Professional inform - projects advertisement , innovations Search engines Slideshare Global Services, Goolgemap, … Link exchange Chats , forums Icq mail mobile Profile projects Catalogues Ratings вирус- маркетинг

To achieve Recommendation Effect is needed : ,[object Object],[object Object],[object Object],[object Object],[object Object]

Banner - service Addresses of departments - >

Use World Web Studio model to build effective communications Use actively unique web potential In complex marketing communications

Want to see the model works ? 2buy or die!!! This spring on your monitors !!! Premiere !!! Smart consumers community !!!

[object Object],[object Object],[object Object],[object Object]

Interactive Communication Strategy

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Interactive Communication Strategy