1. B R A N D I N G P R O C E S S
L O G O D E S I G N
2. C O N T E N T S
Branding Process
Product Logos
Brand Status
3. B R A N D I N G P R O C E S S
B R A N D I N G P R O C E S S
CREATIVE
BRIEF
Logo
Sketches
What is the
branding goal?
Absorb
research and
inspiration
Feedback
Logo Concepts
Sketches to
digital art
Logo type
treatments
Logo
Treatments
Feedback
Color
Variations
Explore color
palettes
Feedback
Final Logo
Artwork
Branding Style
Guide
4. C R E A T I V E B R I E F
B R A N D I N G P R O C E S S
Branding Q&A
Industry research
Trend analysis
Mind Mapping
Mood Boards
5. L O G O S K E T C H E S
B R A N D I N G P R O C E S S
Logo mark
6. L O G O C O N C E P T S
B R A N D I N G P R O C E S S
7. L O G O C O N C E P T S
B R A N D I N G P R O C E S S
8. L O G O C O N C E P T S
B R A N D I N G P R O C E S S
9. L O G O C O N C E P T S
B R A N D I N G P R O C E S S
Selected Logo Concept
10. L O G O T R E A T M E N T S
B R A N D I N G P R O C E S S
11. L O G O T R E A T M E N T S
B R A N D I N G P R O C E S S
12. L O G O T R E A T M E N T S
B R A N D I N G P R O C E S S
Selected Logo
Treatment
13. C O L O R V A R I A T I O N S
B R A N D I N G P R O C E S S
14. C O L O R V A R I A T I O N S
B R A N D I N G P R O C E S S
15. Geometry and proportion Vector path edits
F I N A L L O G O A R T W O R K
B R A N D I N G P R O C E S S
LOGO
.EPS
LOGO
.JPG
LOGO
.PDF
LOGO
.PNG
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