This document discusses steps from the Maven Matrix Manifesto for developing a following and expertise. It recommends creating memorable phrases to describe your approach, using a consistent communication channel to distinguish yourself, developing exclusive community sections for higher-level followers as all sales funnels do, and finding evangelists to sell for you devotedly by providing value to customers.

1. The Maven Matrix Manifesto
EXPOSED
Part 3 of 5

2. Matrix Step #7:
Develop Your Own Phraseology
Create memorable phrases -
or your own slanguage -
to describe your approach

3. All silos have their walls built of this.
Private organizations, clubs, religions,
cults, corporations –
all these both brand their products and
preserve their clientèle by distinguishing
themselves from competitors
and also-rans.
There is the nomenclature of specialist
studies, but there is also the slang used by
the “insiders” in any industry.

4. Plus side of this is to
make your key ideas mnemonic –
to get your phrases known in the common
vocabulary –
another viral marketing strategy.

5. Matrix Step #8:
Use a Signature Communications
Channel
Use a regular way of communicating that
distinguishes you

6. Gary Vaynerchuk does a weekly video blog
that tells the “average Joe”
how to find and buy good wine.
5 to 15 minute videos every single week.
Result: he's been on Conan O'Brian, Ellen
Degeneres, has been offered his own cable
TV show – and his family liquor store was
transformed into a $50 million company.

8. Matrix Step #9:
Create a Velvet Rope Community
Create your upper-end, exclusive funnel
section

9. All sales funnels have exclusive upper-end
sections.
Football stadiums have reserved boxes.
Theaters have box seats.
Race stands have special boxes down front
and bleachers for everyone else.
Front row concert seats are more
expensive.

10. “Mavens deliberately create these
communities by providing their customers
and prospects with value-laden
information, opinions and advice...
“Mavens have the unique ability to treat
people like relevant, important people, not
mere consumers.”

11. “And that is the psychology behind the
velvet rope. Anyone who has ever gone
clubbing knows, or can imagine, what it's
like to receive VIP treatment.
Other people stand in line for hours,
hoping to be allowed into the club and
allowed to pay the large cover charge...

13. “But imagine if you could just step up to
the velvet rope, be instantly recognized as
a celebrity or VIP,
And whisked past the lines of ordinary
people into the elite inner sanctum of the
club.
You'd feel like a million bucks, right?”

14. Matrix Step #10:
Evangelists
Get affiliates to sell for you devotedly.

17. Find the underlying system...
http://gothunkyourself.com