1. Transform Your Business
Catherine Buck Morgan
10/15/2013

2. 
“The de facto tool for professional
networking”
◦ TechRepublic, 5/2011

“An ideal way for professionals to present an
online profile of themselves”
◦ Evening Echo, 5/9/2011

“The most advantageous social networking
tool available to job seekers and business
professionals today”
◦ Forbes, 7/6/2012

3. 
More than 238 million registered users
(8/2013)
◦ LinkedIn hit the 200 million mark in January 2013



Used in 200 countries and territories
More than 3 million company pages (6/2013)
More than 2 million LinkedIn groups (8/2013)

4. 
39% of LinkedIn members are decision
makers:
◦
◦
◦
◦
◦
Manager
Director
Owner
Chief Officer
Vice President

5. https://www.quantcast.com/linkedin.com

6. 
For members:
◦ Identity: connect, find, & be found
◦ Insights: be great at what you do
◦ Everywhere: Work wherever our members work

For the customer:
◦ Hire: enable passive recruiting at massive scale
◦ Market: identify and engage professionals with
relevant content
◦ Sell: transform cold calls into warm prospects

7. 
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
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Increase your market reach
Increase product awareness
Generate leads
Increase your company visibility across the
web
Grow your network

8. 

The LinkedIn profile is the new business card
Your profile provides credibility – when it is
fully developed
◦ Incomplete, poorly developed profiles reduce
credibility

Recommendations from your satisfied
customers increase your credibility
◦ Recommendations are not to be confused with
LinkedIn’s endorsement system

Create confidence in your target audience

9. 
Use LinkedIn to:
◦ Pre-qualify leads
◦ Obtain referrals from your connections to
make new connections (warm leads)
◦ Provide information about your industry
◦ Engage with thought leaders in your
industry

10. 

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
LinkedIn is full of people who have problems
that can be solved
Use LinkedIn to find the people who need
your solution
Find and engage buyers
Identify decision makers

11. 



Create your LinkedIn profile
Create meaningful connections
Develop your Company page
Find Groups in your industry
◦ Or create your own Group

Share, mentor, be mentored, connect

12. 
My contact info:
Catherine Buck Morgan
DP Professionals
catherine@dppit.com
803.738.0066 x41