course material

1. Consistency in Branding
Use the Internet to look for a health care organization in your area such as a hospital,
rehabilitation center, emergency medical center or a nursing home. Take some time to look
at the organization’s logo and other elements of brand identity. Using what you learned
about Schmitt and Simonsons drivers of identify management regarding inconsistent image,
determine whether the chosen facilitys logo and associated branding elements convey an
image of consistency and order. Be sure to support your analysis with rationale from the
textbook and any other resources you may identify on the subject. For the discussion,
provide a link that shows at least two of the health care organizations branding elements
(such as their website, social media page, or press release) and explain, with rationale,
whether the branding within these elements conveys consistency and order. Describe what
impact (positive or negative) the branding elements could have on patient choice.