Seal of Good Local Governance (SGLG) 2024Final.pptx
Do you have enough information now to make the decision.docx
1. Do you have enough information now to make the decision
ASSIGNMENTYour boss has asked you to brainstorm growth strategies for the corning year,
and has specifically asked that you evaluate the profitability of extending the frozen pizza
line to include more varieties. He is wondering if there may be opportunities in the
marketplace that have not yet been addressed by any currently existing product offering. He
would prefer not to cannibalize your existing company brand (Brand A), and if possible,
would prefer not to compete “head-to-head” with any competing brand (Brands B, C, D, or
E), since the struggle to win market share by competing directly with an existing competing
product is typically a very costly undertaking.Do you see any potential growth
opportunities in the perceptual map you created in Part .1 that would meet your boss’
criteria? Describe the opportunity(ies).Do you have enough information now to make the
decision to pursue this opportunity? What other information do you need in order to assess
whether this potential opportunity might be worth pursuing?
