23. If you truly want things to
be different in your
company, you must
start at the beginning—
with the guardians.
Who are the guardians
in your organization?
24. Guardians believe in authority and
organization.
They value structure and
belonging.
They consider work and service to
be high virtues.
They arrive early and stay late, their
shoulders beneath the burden.
And they are the most
resistant to change.
25. The secret to winning the guardians?
Win their counsel early.
“This is the problem I believe we
must correct, and this is why. But
in our attempt to correct it, what
must we safeguard at all costs?
What is working well for us?
26. The secret to winning the guardians?
Win their counsel early.
“This is the problem I believe we
must correct, and this is why. But
in our attempt to correct it, what
must we safeguard at all costs?
What is working well for us?
“What must not
be changed?”
27. What’s our secret sauce?
What must we safeguard at all costs?
What must not be changed?
I’m asking!
28. What’s our secret sauce?
What must we safeguard at all costs?
What must not be changed?
Ask this question
to your team!
29. Win their counsel early.
By winning the counsel of the
guardians early, you will gain
their trust and their valuable
insights into taking action.
Are you ready to take action?
35. 1. FOCUS
86
What is it you’re trying to
make happen?
See it simple. Say it plain.
What … and Why?
How will you measure
success?
36. 2. EVALUATE
What’s holding you
back?
What problem are you
having?
Name the limiting
factors.
Say them simple. Say
them plain.
37. 3. PRIORITIZE
When two of your goals
come into conflict, which
one bows the knee?
Prioritize your objectives.
Which one is first?
38. 4. BRAINSTORM
How can we nullify
limiting factors?
Embrace constraints.
Raise the stakes.
Focus on your why.
Look outside your
company/industry for
solutions.
39. 4. BRAINSTORM
Schedule brainstorming
two days in advance.
Send email to
participants.
Time the session. Set a
time limit and stick to it.
Google brainstorming
techniques.
Send follow up email.
40. 5. IMPLEMENT
Just start walking.
Then don’t stop.
The magic is not in the
size of your steps.
But in the relentlessness
to just keep going... and
in encouraging others to
do the same.
54. Tell me about your last
three celebrations,
and I will tell you
about your company.
55. STUCK?
1. Know why.
2. Know what you’re
protecting at all costs.
3. Know the next right step.
4. Do the next right step.
5. Celebrate!
6. Repeat steps 3-5.
CLARITY!
58. We all say that to ourselves.
The question is: when do you say it?
Do you say it when you're being
rejected, failing, stuck, panicked,
overwhelmed or alone?
“Here we go again.”
59. Or do you say it when you're
engaged, winning, changing things
and in the groove?
Because the more you rehearse this
feeling, the more it's going to happen.
We get what we expect.
“Here we go again.”
60. And we expect what we get.
The easiest way to change this cycle
is to alter the scale we play in.
If you keep failing at the big stuff, it's
worth honing the habit of succeeding
at the small stuff first.
“Here we go again.”
62. What goes into making success happen? Work.
Work with a little bit of preparation and a lot bit
of follow-through.
You want to write a book? Schedule writing
times.
You want to get fit? Plan ahead and have healthy
snacks in the house. Plan your sleep schedule
and get up earlier in the morning to work out
when your metabolism wants it more.
63. You want to get rich? Spend less, earn more, and
find ways to earn while you sleep.
You want more attention? Blog, make videos, get
out to events, go out and hungrily find the
audience you need.
Sharpen your pencil. Use the pencil.
Follow through.
It doesn’t get much simpler than that.
But it sure isn’t easy.
71. NOW, I WANT YOU TO CHOOSE A FOURTH WORD,
BUT I WANT YOU TO THINK HARD AND CHOOSE
A WORD THAT NO ONE ELSE WILL PICK BUT IS
JUST AS TRUE ABOUT DESCRIBING US AS THE
FIRST THREE. THERE WILL BE PRIZES FOR
ORIGINALITY! WHAT’S THAT FOURTH WORD,
AND WHY DID YOU CHOOSE IT? EXPLAIN.
72. WHAT’S WORKING WELL FOR US. WHAT
SHOULDN’T WE CHANGE? WHAT MUST
WE PROTECT AT ALL COST? WHY?