This document outlines 5 secrets for personal branding: 1) Be active on Twitter and grow your network by following others and creating lists; 2) Use a blog on WordPress to revolve your brand around and share your expertise; 3) Optimize your online presence for search engines through keywords and backlinks; 4) Develop your personal brand message and tagline to identify what makes you unique; 5) Thank readers and provide ways to contact the author or learn more about their services.