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York Region Arts Council, Arts Café: Building & Measuring Social Media Strategy

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W. Ryan Dodge
W. Ryan Dodge

Presentation to the York Region Arts Council as part of their Arts Café series. This presentation is about building & measuring social media strategy.

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York Region Arts Council, Arts Café: Building and Measuring Social Media Strategy Ryan Dodge ryand@rom.on.ca @wrdodger
• Inherited 7,465 Twitter Followers / 16,069 ‘Likes’ on Facebook • Deployed a consistent posting schedule • Policy, guidelines for staff & training • Continued to experiment & have fun!
ROM Social Media Objectives • Build connections with our communities by fostering direct, timely, and responsive dialogue • Enhance the Museum’s public profile by increasing awareness and understanding of the ROM as a resource of expertise in our research and collections areas
What is worth measuring? 1. Reach: How many people are seeing your message. 2. Engagement: How people are interacting with your organization and its content. 3. Sentiment: What are people saying about your organization? Is it positive or Negative? • These three Key Performance Indicators (KPIs) focus on what counts and also provide meaningful metrics that allow you to measure improvements over time.
@wrdodger / ryand@rom.on.ca

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York Region Arts Council, Arts Café: Building & Measuring Social Media Strategy

  • 1. York Region Arts Council, Arts Café: Building and Measuring Social Media Strategy Ryan Dodge ryand@rom.on.ca @wrdodger
  • 2.
  • 3.
  • 4.
  • 5. • Inherited 7,465 Twitter Followers / 16,069 ‘Likes’ on Facebook • Deployed a consistent posting schedule • Policy, guidelines for staff & training • Continued to experiment & have fun!
  • 6. ROM Social Media Objectives • Build connections with our communities by fostering direct, timely, and responsive dialogue • Enhance the Museum’s public profile by increasing awareness and understanding of the ROM as a resource of expertise in our research and collections areas
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. What is worth measuring? 1. Reach: How many people are seeing your message. 2. Engagement: How people are interacting with your organization and its content. 3. Sentiment: What are people saying about your organization? Is it positive or Negative? • These three Key Performance Indicators (KPIs) focus on what counts and also provide meaningful metrics that allow you to measure improvements over time.
  • 12.