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Strategic Short Sales & Debt Forgiveness The Pay It Forward Series Advanced Short Sale Series 2011
Pay It Forward Game Plan Client Listing Presentation Advanced Short Sale Series 2011
The Goal is to Significantly Improve Each Clients Financial Future By Taking Action Now! Your Job is Navigating the Process Contact Educate “Financial freedom one household at a time” Action Plan Advanced Short Sale 2011
. The Real Estate Professional  BEING A TRUSTED ADVISOR ISN’T A SALES PITCH…IT CARRIES A LOT OF RESPONSIBILITY. 4 Loss Mitigation  & Short Sale Certification
WHAT STUFF? Know what’s happening in your local market. Know the connection between real estate & financial planning. Know what financing options are available. Know how to buy right. Know creative solutions to common problems. Know how to ‘win the game’ when the rules are changing. KNOW YOUR STUFF Loss Mitigation  & Short Sale Certification
What is the PAY IT FORWARD Listing & Selling Game Plan?
First Contact Identify people who need your service ,[object Object],Target markets -Design Campaigns ,[object Object]
ReferralWarm lead introductions -Past clients, B2B, SOI ,[object Object],[object Object]
They care about what you can do to solve their problem.
Place your prospect on the stage and shine the spotlight directly on them.
Put yourself, your business, your services on the sidelines…focus on solving the clients needs.,[object Object]
Advertise…I’ve got buyers Advertise…I’ve got motivated sellers Incoming call questionnaire done by assistant. Organize and put them together. Showings for listings. Create Your Own Market
WANT TO SELL? WE WANT TO BUY!!! CARMEL VALLY HOME 3-4 Bedroom 2+ Ba Executive Relocation No Agents Please (858) 755-8533  Maximum Neighborhood Exposure w/ Bandit Signs
Simple Solutions What does your client want? Results: 31 Hot LEADS… POTENITAL $310k+ Commissions Implementation: ,[object Object]
Fix the Funnel Follow-up
Match up buyer & sellers not listed on market.,[object Object]
WWOW Who & What Owe Why Incoming Call Interview Assistant Questioner
Lenders 1st Wells Fargo 5/10/2006 $576,000 2nd Bank of America  8/4/2006 $147,826 Total Debt = 	$723,826 339 Plaza Chula Vista CA 91914
Market Value:  $443,900 Sales:  $440,000-$460,000 Pending:  $445,900 Listings:  $430,000 339 Plaza Chula Vista CA 91914
Total Debt = 	$723,826 Market Value=	$443,900 ------------------------------------- $279,926 339 Plaza Chula Vista CA 91914Debt Forgiveness Plan
Lenders Chase 3/9/2007 $488,000 2nd Chase 3/9/2007 $122,000 Total Debt = 	$610,000 2225 Caminito Chula Vista CA 91914
Market Value:  $315,000 Sales:  $330,000 Pending:  $315,000 Listings:  $289,000-$370,000 2225 CaminitoChula Vista CA 91914
Total Debt = 	$610,000 Market Value=	$315,000 ------------------------------------- $295,000 2225 CaminitoChulaVista CA 91914Debt Forgiveness Plan
Important Considerations 2 Banks vs. 1 Bank Purchase Money vs. Non-Purchase  Release of Lien vs. Release of Liability Tax Legal Deficiency…Cash or Note Settlement Credit
$279,926 $295,000 $574,926 Total Combined Debt Forgiveness Goal
Creative Finance Solutions Seller Carry Back My price… your terms Your price …my terms Wrap (AITD) Subject to… Lease with Option Pledge funding for little equity clients Think outside of the box!
Foreclosure Stats Effect Everyone…WHAT’S GOING ON OUTSIDE THE MLS Traditional Buyers & Sellers are equally effected by the local foreclosure market.  Loss Mitigation  & Short Sale Certification
3 Great Leads Sources Current but $50,000+ underwater. Trustee Sales Cancelled or Postponed. They have to take action in 30-60-90 days. Investors for network  buyers & creative sellers.
Personal Letter Email to friends Pay It Forward Message! ,[object Object]
Process has to be exactly right.
Avoid debt that will take you 10 years + to pay off.

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1 power is now deborah leone pay it forward series1

  • 1. Strategic Short Sales & Debt Forgiveness The Pay It Forward Series Advanced Short Sale Series 2011
  • 2. Pay It Forward Game Plan Client Listing Presentation Advanced Short Sale Series 2011
  • 3. The Goal is to Significantly Improve Each Clients Financial Future By Taking Action Now! Your Job is Navigating the Process Contact Educate “Financial freedom one household at a time” Action Plan Advanced Short Sale 2011
  • 4. . The Real Estate Professional BEING A TRUSTED ADVISOR ISN’T A SALES PITCH…IT CARRIES A LOT OF RESPONSIBILITY. 4 Loss Mitigation & Short Sale Certification
  • 5. WHAT STUFF? Know what’s happening in your local market. Know the connection between real estate & financial planning. Know what financing options are available. Know how to buy right. Know creative solutions to common problems. Know how to ‘win the game’ when the rules are changing. KNOW YOUR STUFF Loss Mitigation & Short Sale Certification
  • 6. What is the PAY IT FORWARD Listing & Selling Game Plan?
  • 7.
  • 8.
  • 9. They care about what you can do to solve their problem.
  • 10. Place your prospect on the stage and shine the spotlight directly on them.
  • 11.
  • 12. Advertise…I’ve got buyers Advertise…I’ve got motivated sellers Incoming call questionnaire done by assistant. Organize and put them together. Showings for listings. Create Your Own Market
  • 13. WANT TO SELL? WE WANT TO BUY!!! CARMEL VALLY HOME 3-4 Bedroom 2+ Ba Executive Relocation No Agents Please (858) 755-8533 Maximum Neighborhood Exposure w/ Bandit Signs
  • 14.
  • 15. Fix the Funnel Follow-up
  • 16.
  • 17. WWOW Who & What Owe Why Incoming Call Interview Assistant Questioner
  • 18. Lenders 1st Wells Fargo 5/10/2006 $576,000 2nd Bank of America 8/4/2006 $147,826 Total Debt = $723,826 339 Plaza Chula Vista CA 91914
  • 19. Market Value: $443,900 Sales: $440,000-$460,000 Pending: $445,900 Listings: $430,000 339 Plaza Chula Vista CA 91914
  • 20. Total Debt = $723,826 Market Value= $443,900 ------------------------------------- $279,926 339 Plaza Chula Vista CA 91914Debt Forgiveness Plan
  • 21. Lenders Chase 3/9/2007 $488,000 2nd Chase 3/9/2007 $122,000 Total Debt = $610,000 2225 Caminito Chula Vista CA 91914
  • 22. Market Value: $315,000 Sales: $330,000 Pending: $315,000 Listings: $289,000-$370,000 2225 CaminitoChula Vista CA 91914
  • 23. Total Debt = $610,000 Market Value= $315,000 ------------------------------------- $295,000 2225 CaminitoChulaVista CA 91914Debt Forgiveness Plan
  • 24. Important Considerations 2 Banks vs. 1 Bank Purchase Money vs. Non-Purchase Release of Lien vs. Release of Liability Tax Legal Deficiency…Cash or Note Settlement Credit
  • 25. $279,926 $295,000 $574,926 Total Combined Debt Forgiveness Goal
  • 26. Creative Finance Solutions Seller Carry Back My price… your terms Your price …my terms Wrap (AITD) Subject to… Lease with Option Pledge funding for little equity clients Think outside of the box!
  • 27. Foreclosure Stats Effect Everyone…WHAT’S GOING ON OUTSIDE THE MLS Traditional Buyers & Sellers are equally effected by the local foreclosure market. Loss Mitigation & Short Sale Certification
  • 28. 3 Great Leads Sources Current but $50,000+ underwater. Trustee Sales Cancelled or Postponed. They have to take action in 30-60-90 days. Investors for network buyers & creative sellers.
  • 29.
  • 30. Process has to be exactly right.
  • 31. Avoid debt that will take you 10 years + to pay off.
  • 32.
  • 33. BUY RIGHT…SELL RIGHT Looking ahead to where they want to be. Ask questions that look to an ideal future. Take advantage of record low home prices and interest rates. Taking action now will pay off now & later! PAY IT FORWARD TO FRIENDS & FAMILY!!! Doing what’s RIGHT for your client.
  • 34. Success Story The Garlands -Owed : $356,000 2 bedroom condo 900 sq ft. -Qualified for two loans -50% DTI -Purchased 4br house $362,000 Short Sale Condo $163,000 Current on Mortgage…didnot miss a payment Debt Forgiveness: $193,000 Commissions: $13,940
  • 35.
  • 36. 2 Bd/2 Ba Condo 1100 sq.ft.
  • 39. Negative Equity: $214,000
  • 40. Purchase 3 br/2.5 ba house
  • 42.