Más contenido relacionado La actualidad más candente (17) Similar a Non Profit Community Building Using Social Media (20) Non Profit Community Building Using Social Media1. The Case of Non Profits
Using Social Media
to Build Community
UW Superior, April 5, 2011
25 years + experience
Certified social media strategist
Certified LinkedIn Trainer, Social Media Campaign Manager
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Based in the Midwest LLC - All Rights
Soucie Consulting with national reach 1
Reserved
Sunday, March 27, 2011 1
2. The new reality of the Internet
It took television 13 years to reach 50 million
users;
It took Facebook 2 years to reach 50 million users.
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Sunday, March 27, 2011 2
3. Social Media:
• Brand – building awareness
local and nationally
• Loyalty – improving the
public’s knowledge -
educating, sharing,
expanding the experience
for all
• Advocacy – building and
maintaining support
• Extend your reach –
generating action to signup
• Sponsorship – social capital
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4. More ways to connect to each
other
Source: HubSpot
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5. 5 Rules for social media
• Listen then hear
• Grow your network
• Contribute
• Participate
• Be a trust agent
• Decide what success looks like
It takes time to do all
this.
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6. Social Media Strategy
Goal – 5000 Members
16,000 ft
Strategy – reach out
where they are
Tools
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7. You can choose how to start
20 minutes a day - socialminutes.com
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8. Goal Strategy
Be realistic – What resources?
Get training – Do you know how to be
social when you apply the tools?
Define success – Can you agree on
measurement?
Make your team approachable
Business Brand Marketing
• Clarify • Extend • Tools
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9. Time, tools and tactics
Listening Participation
Generate Buzz Share Content
Social Networking Community building
30
23
15
8
0
Time
Source: Beth Kantar 9
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10. Consider resources before tools
Micro
blog
Easier adoption
for SMB
Social Networks
Social Bookmarking
Video /Photo Sharing
Social Directory Search
RSS Feeds
Blogging / Forums / Content Generation
Website as your home base
Adapted from John Jantsch, Duct Tape Marketing, Microsoft Live Office
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11. Free Listening Tools
Technorati Google Alerts
Search Google Reader
Compete.com Google Analytics
TweetDeck Google Keyword
Search
Search.Twitter.c
om
Trendrr
Addictomatic
List of 26 tools http://www.socialmediatoday.com/SMC/155299
http://www.dreamgrow.com/46-free-social-media-monitoring-tools/
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Sunday, March 27, 2011 11
12. Network
• Why a Big
Network?
– More prospects
– More INBOUND calls
• Why a Smaller
Network?
– Control communications
– Verify connections
Just remember you can’t build a network
overnight.
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13. Profiles for social media
• Completeness
• Where is Home
• Content
• Context
• Applications
• Network
13
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14. Tip: Profile for social media sites
Use a headshot of just you (real
picture)
Complete the profile – picture,
bio, link
Decide where “home” is.
Primary email should be a
gmail or yahoo account
Use your real and complete
name
Add under hobbies or interest
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15. Short-term Strategy
SEO and Social Media displace SERP
Make brand optimization a process
Optimize all digital assets
Don’t underestimate local search
directories
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16. Tip #1 Stay Visible.
• Profile Activity level
– 2x/week
– 3x/day
– 3-5x/day
• Blog
– 3 times/week
– 2 times /week
– 1 time/week
– If less consider
newsletter
• Email – 3-5 times
before event
16
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Sunday, March 27, 2011 16
17. Tip: Ways to use social media effectively
• Sign up for an account, spend a week listening
• Invite people to events, promote an event using various tools,
ask them to write about an event they attended
• Encourage picture sharing via FB, Flickr, Picassa
• Connect with people you meet during event, your customers –
find in social places
• Invite your customers to connect
• Get your pictures and video up on a social media site - tag
• Write a review about your recent event – submit to a blog or
online publication
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18. Wordle.net
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19. Cross Pollinate Your Media
• Publish and Share
– Blogs
– Podcasts
– Videos
– Photos
– Presentations
– Ebooks
– News releases
– PDFs
– Slideshows
– Event Directory
listings
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20. Make Use of Existing Material
– Emails > blog posts
– Forum posts > blog posts
– Blog posts > presentations
– Presentations > blogs
– Event video > blog post
– Interview clients > blog
– Interview > podcast
– Interview > video
– Company info > public reports
– Company info > presentations
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21. Event Promotion
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22. Some insight….
• 1.7 M people in
Wisconsin are on
FB
• 332,240 FB users
in Madison (more
than the
population)
– 18+ over 90%
– 35% 35+
– 15% are over 50+
• 65 M active users
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23. Social Networking -
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24. Blogs
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25. Create a
#hashtag
for your
event
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26. Microblogging - Twitter
• Just 11% of
users on
Twitter are
teenagers.
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27. foursquare
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28. Video - YouTube
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29. Pictures - Flickr
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30. Business Networking -
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31. Non-Profits and Social Media:
Examples
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Consulting LLC - All Rights Reserved 31
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32. ProjectGirl.org (NonProfit)
• OBJECTIVE: Educate
trainers and parents,
be trusted, Win grant
• STRATEGIES: Build
profiles where adults
and kids are, share
content from kids,
entertain and inform,
ask for the vote
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33. ProjectGirl.org - Tactics
Email
Campaig
Email Marketing n
Group
Page &
Profile
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Consulting LLC - All Rights Reserved
33
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34. ThriveHere.org
• OBJECTIVE: Promotion of
the region, businesses, the
organization and project
work.
• STRATEGIES: Increase
traffic to website, known
as an economic driver in
region, cross pollination
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Consulting LLC - All Rights Reserved 34
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35. ThriveHere.org - Tactics
Page
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Consulting LLC - All Rights Reserved 35
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36. Ice Age Trail Alliance
• OBJECTIVE: Grow to
5000 members,
broaden diversity,
extend trail, engage
with all partners
• STRATEGIES: Listen,
create evangelists,
show family fun,
engage GenY, share the
experience
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Consulting LLC - All Rights Reserved 36
Sunday, March 27, 2011 36
38. Story – Lodi IAT Bridge Dedication
• Attended dedication
• Took video & pictures
• Recorded video interviews of 2
people
• Edited & posted to Youtube
• Blog post for blogspot
• Tweeted video and post
• Picked up by Lodi Valley News
• Articles in three papers and
online by next day
• Pictures uploaded to FB & Flickr
(taged)
• Gathering Waters Conservancy
posted link for Youtube video
on FB page
• #1 for Google Search - IAT
videos © Copyright 2009 Wendy Soucie
Consulting LLC - All Rights Reserved 38
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39. But what happens tomorrow?
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Consulting LLC - All Rights Reserved 39
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40. Socialminutes.com Initiative
• Create a spreadsheet with 10-20 of your donors, sponsors or
partners
• Look for them on LinkedIn, Facebook, Twitter
• Connect where you can, watch where you can, see what they
are saying and doing.
• Check them out every other day
• At the end of 2 weeks, do you know them better, have you been
able to have more contact than in the past?
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Consulting LLC - All Rights Reserved 40
Sunday, March 27, 2011 40
41. Books
Resources
Rock the World with Your Online Presence by Mike O’Neill
Most up to date LinkedIn book www.rocktheworldbook.com
Twitter Marketing: An Hour a Day by Hollis Thomas
Facebook Marketing: An Hour a Day by Mari Smith
Other Books: Groundswell, Trust Agents, Six Pixels of Separation
Blogs
LinkedIn - http://blog.linkedin.com
WSC Blog - http://www.wendysoucie.com
Mashable – http://www.mashable.com
Social Media Today – http://www.socialmediatoday.com
SocialMediaExaminer – http://www.socialmediaexaminer.com
Chris Brogan – http://www.chrisbrogan.com
All Facebook - http://allfacebook.com
Slide Presentations - http://www.slideshare.net/wsoucie
YouTube Channel - http://www.youtube.com/user/wendysoucie
Social Media Club - http://socialmediaclub.org
Social Media Breakfast - http://socialmediabreakfast.com
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42. Partnerships | Strategic Alliances | Joint Venture
• Wendy Soucie Consulting
• Founder/Principal
• Social Business Consulting Group (Sobizco)
• End Result Marketing
• Nurture marketing and research
• Social Media Academy
• Certified Social Media Consultant
• Founding Member, Alumni, Faculty
• Black Diamond Consultant
• Xeesm – Social CRM
• Business Partner – Wisconsin
• AdzZoo Campaign Manager
• Integrated Alliances Certified Trainer
– IA Certified Trainer
• Images from IstockPhoto.com & WSC
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