Presentation given at edSocialMedia Summit on Feb. 16th, 2010 at Beaver Country Day. Focus on how the use of social media can help you increase your audience in school programs.

1. SOCIAL MEDIA TO EXPAND
YOUR AUDIENCE
@wstites @IrishStudies @MKAcademy

2. WHO AM I?!

3. TAKE AWAYS
• Reasons & benefits of using
social media in schools
• What tools to use
• Challenges faced
• Conversations to have

4. GUINEA PIG

5. FORMAT CHANGE

6. REASONS
• Greater levels and
options for
communication and
interaction with audience

7. REASONS
• More authentic
voice, true
authors of
written, video and
photographic
content

8. REASONS
• Actual contribution to
knowledge base and
discussion on topic

9. REASONS
• Promotion of
school program
beyond the walls
of the school -
Going global
with reach

10. CHALLENGES
• Establishing & setting-up
social media tools

11. CHALLENGES
• Learning new tools,
understanding the use of
tags, hash tags and
Creative Commons
licensing

12. CHALLENGES
• Training and Professional
Development

13. CHALLENGES
• Feeding the BEAST

14. CHALLENGES
• Connectivity - Need for
consistent broadband
and/or 3G access in
order to post content

15. FACEBOOK
• Pages and groups
for connecting
and
communicating

16. STATISTICS
Irish Studies
Blog
3065 Views
2413 May
YouTube
966 Views
Flickr
1863 Images
13639 Views
Twitter
275 Followers

17. IMPACT & REACTIONS
• Greater awareness of
social media and the
use of Twitter as a
communications tool

18. IMPACT & REACTIONS
• Constituents and
followers feel more
connected to the
school/program
“What wonderful
tools these were and
what wonderful
places you visited and
experienced.”

19. IMPACT & REACTIONS
• Feeling you are
getting the “real”
story.

20. IMPACT & REACTION
• Greater interest from
cooperating partners to
expand reach and
influence... development
of a product or artifacts

21. “I just wanted to offer my sincere thanks to you all for
providing what I know is Graham's most enriching and
memorable experience of his high school career. I am
sure the trip will remain one of his most unforgettable
lifetime experiences as well.
We traveled with you all vicariously as we followed the
blog posts, tweets, photos and videos. What wonderful
tools these were and what wonderful places you visited
and experienced.
Thank you again for your willingness to travel abroad with
20 teenagers (not something most of us would undertake).
I hope you all have a wonderful summer.”

22. William Stites
Director of Technology
The Montclair Kimberley Academy
wstites@mka.org
Twitter: http://twitter.com/wstites
http://twitter.com/irishstudies