The Brand Center caters to the Brand Manager. Whether you're a network brand, an international trademark or a high potential brand, the Brand Center helps you centralize all your assets and create a real brand consistency.

1. How to harness the
power of digital
systems for a
stronger brand ?
by

2. of the value of the
brand is based on intangible
assets, such as levels of
awareness, knowledge, and
specific image attributes.
96%
Source: Interbrand

3. The areas where brands
are used have become
unlimited.

4. Applications
Brand architecture and its applications
Brand
fundamentals
Signage
Digital Advertising
Packaging
Sales
collateral
Stationery
Office
Architecture Other
Logo, fonts… POS signage
Web platforms
Posters, press,
TV
Product
packaging
Sales
documents
Business cards,
letterhead
PowerPoint
master
Interior/exterio
r archi. charter
…
Institutional brand Commercial brand
Uses
Brand

5. The more stakeholders there are,
the more critical it is to master
distribution of the brand image

6. Deploying the brand to internal and external users
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brand
management
marketing and
communication
departments, and
other departments
network, franchise,
international
teams...
suppliers, agencies,
partners

7. Controlling consistency and ensuring
brand ownership

8. Goals:
Control consistency of brand
image on all types of media.
Ensure that people internally
and externally feel ownership for
the brand's identity codes.
8

9. 9
| brand center
Integrated brand identity management platform.

10. Why does it exist?
A simple but clever solution for brand management
across the company worldwide.

11. An integrated solution
 Centralizes all of your brand collateral in a
single location.
 Always delivers up-to-date content.
 Facilitates exchange among all users of the
brand.
Assistance
• To guide you, examine and analyze your
brand space and meet your goals for raising
brand culture awareness internally and
externally.

12. A brand platform
 Unites all your stakeholders around a common vision.
 Activates your brand in your target audiences.
 Accelerates people's understanding while making daily work easier.

13. A global solution
Simple
Even for non-computer specialists
and non-marketers.
Ergonomic
Easy-to-use for all.
Customizable
Modular / Dynamic.
Managed
investment
SecureFast
Easy to deploy.

14. Thanks to the Plan.Net Brand Center:
 Propagate your brand's identity
codes in real-time.
 Achieve economies of scale.
 Save time.
 Streamline your brand
communication, changes and news.
 Handle all the attributes of your
brand and all its applications.
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 Share good practices.
 Access from anywhere, 24/7, with
complete security.
 Handle legal issues and royalties.
 Reinforce brand culture awareness
across your target audience.
 Create a sense of belonging.
 Develop brand imagination and
stimulate innovation.
Distribute Infuse Control

15. Brand Center fields of application.
15
DNA
brand essentials 01
identification
download
library
centralization
02
03
best-practices,
charters,
campaigns
communication
real-time
updates
newsletters 05
updates
management,
marketing, other
stakeholders 06
collaboration
04
multi-support
applications
derivatives
Your brand

16. Features.
16

17. Create the optimal scenario for your brand charter.
 Multi-mode content presentation: easily downloadable modules,
simplified navigation...
 Dynamic content animation.
 Customizable navigation experience.
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18. A proven navigation system.
 Ultra high-performance search engine, with
assisted text entry.
 Visual navigation with simplified thumbnails.
 Common thread for all page levels.
You will access desired content faster
than ever before.

19. Search engine.
 Assisted entry with auto-completion.
 Results pages with visual preview.
 Continuous page and topic indexing.
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Fast. High-performance. Complete.

20. Integrated notification center.
 Administrator-controlled notifications
(alert planning).
 "In case I'm away" alert management
for users.
 Accessible at all times.
 Non-invasive system.
20
Receive real-time alerts regarding brand news and
important updates.

21. Download cart.
21
Create your own content archive to take with you anywhere.
 Create content "packages" while
navigating.
 Download files in .ZIP format.
 Archive storage.

22. Also available on tablets.
 Take it everywhere.
 Facilitates working in groups.
 HTML5-compatible content.
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23. Managing access rights.
 Manage user access rights.
 Manual or semi-automated user accreditation.
 Management of content rights and user licences.
23
Protect content and its use.

24. Country localization.
 Choose the language and reuse it automatically in future
sessions.
 Management of language characters.
 Management of right-to-left reading.
24
Deploy your brand internationally, regardless of the
language.

25. Web accessibility.
 RGAA (French accessibility label) certification
possible.
 Compatible with the most recent and the oldest
browsers (IE6).
 Technical standards for development.
 Validation of Web accessibility with screen reader.
25
Make sure that everyone has access to the same information.

26. And much more!
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News Download
large files
Brand quiz Brand newsletter Approval workflow Question box /
Suggestions
Access statistics Responsive design
History Favorites

27. facts and
figures
about plan.net France.
digital. independent. integrated.
27
50
employees
13 years
organic growth exclusively
member of the
‘House of
Communication’fully integrated agency model on / off-line
100%independent
5 M€
in millions of euros
(annual revenues 2012)
28 offices
around the world

28. plan.net international
28
Mexico CityMexico City
PanamaPanama
BogotaBogota
QuitoQuito
Santiago de ChileSantiago de Chile
MiamiMiami
New YorkNew York
ParisParis
MadridMadrid
MilanMilan
LondonLondon
Bruxelle
s
Bruxelle
s
ZurichZurich
MunichMunich
Hambur
g
Hambur
g
BerlinBerlin
ViennaVienna
MoscowMoscow
Sao PauloSao Paulo
Buenos AiresBuenos Aires
DubaiDubai DehliDehli
Singapor
e
Singapor
e
BeijingBeijing
SeoulSeoul
TokyoTokyo
Shangha
i
Shangha
i
SydneySydney

29. How may I help you ?
Contact me by phone or email and
we will fix an appointment to study
your project together.
+33 (0) 6 33 68 12 84
w.troillard@plan-net.fr
William Troillard, Business Developper, France
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