Swot sample of Coffee shop

1. • Strength
One of the proponents’ angles is the various services and products
offered. A café that serve coffee, espresso, frappuccino and books. In
addition, the ambience is so well-rounded the relaxation of the customers is
guaranteed. The price might be as high as the high-end coffees out there but
it is parcelled to the quality of both the product and service.
Moreover, the proposed business is unique kind of service since it will
be the first bookshop café in the Laguna and it's at good location accessible
for potential customers. The business have sufficient fund to execute the
service, highly technological equipment and skilled workers. The security and
convenience of the customers is of high-priority as well. Furthermore, the
proponents’ best strength is having informative books to accompany
customers.
• Weakness
An emerging or new brand in the café business, the risk is high that it
won’t be as successful as like in the other countries. Since the business is
new in the industry, factors are: not all Filipinos are book-lovers, and some
may like to read but not as enthusiastic as people from foreign countries
which leads to uncertainty of customer loyalty. In addition, the business priced
at higher price for the maintenance of both machines and books since it will
seize the time and cost to ensure the cleanliness in the cafe, affecting the
profit.

2. • Opportunity
A café is fast growing franchise, a lot of people love drinking coffee,
spending time with friends at cafes or even alone time there. Its ways are
already grasped by many, its saturation is also a good thing. The target
location is accessible to the target market. Moreover a high-end café to be
patronized, a lot of people who love coffee are looking for new places,
desiring a new taste, and the smell of new aroma. Lastly, tie-ups with other
companies for promotions which will benefit the customers with more similarly
will benefit both the café and the partnered company too.
• Threats
There are a lot of other cafés or tea houses to replace the proposed
project especially if customers prefer cheaper ones. Likewise, there are tons
of instant coffees, and teas available in the general market, again they are
way cheaper. Filipinos are practical, if they think there’s an alternative that will
cost less, they would choose that. Also, other target market trends go for a
more healthy way and caffeine is not included on the list which of course is
not a good thing in our end. However, as sales and profits get high, the arising
of competitors will be expected.