This document discusses strategies for increasing user engagement and participation on websites and online platforms. It suggests reducing the cost or effort of participation compared to free options. Design should focus on the user, not the designer, and leverage reputation systems, recognition, popularity rankings, and relevant metrics. Social pressures like herd mentality, reciprocity, and publicly-made commitments can also encourage participation. Discovery of new content and information drives engagement.

1. The Art of User Engagement

2. Examples of Great Participation

4. How To Get Participation?

5. Reduce Cost of Participation vs Free, but not so easy This is easy

6. Design For Ego It’s not about you, it’s about the u ser

7. Reputation ebay yelp

8. Recognition yelp

9. Popularity

10. Ranking

12. Labor Cost of Effort vs Social Cost of Not Participating

13. Completeness

14. Social Pressure

15. Herd Mentality

16. It’s easier to just follow the crowd

17. Reciprocity

18. You bite me, I’m gonna bite you back

19. Commitment

20. People are more obliged to uphold publicly made commitments

21. Discovery