Developed and presented a professional workshop titled Rejuvenate Your Personal Brand: How to Polish Your Online Image at the PKP national convention on August 11, 2012 in St. Louis, MO.

1. REJUVENATE YOUR PERSONAL
BRAND: HOW TO POLISH
YOUR ONLINE IMAGE
The Honor Society of Phi Kappa Phi
August 11, 2012

2. Professional Workshop Summary
 Strengthen your personal brand
 Create a memorable online profile
 Use LinkedIn for career development
 Adapt your elevator speech for online
 Develop a personal online marketing
strategy
Use Twitter Hashtag: #PKP2012

3. Strengthen your personal brand
A personal brand distinguishes you from
the crowd by showcasing your specialties
and expertise.
 What is unique about you?
 What is your passion?
 What is your value proposition?

4. Strengthen your personal brand
Develop an online presence
 Facebook
 YouTube
 LinkedIn
 Twitter
 Pinterest
 Flickr
 Personal website
 Personal blog

5. Strengthen your personal brand
Become known as a specialist
 Create your own blog
 Link to other blogs
 Comment on other blogs
 Participate in LinkedIn group
conversations
 Join in Twitter chats

6. Create a memorable online profile
An online profile that maintains
consistency across social networking
sites helps boost your online presence and
creditability.
 Write a concise and powerful summary
 Include volunteer work
 Add skills, foreign language, projects
 Choose attention-grabbing words

7. Use LinkedIn for career development
 Join the right groups
 Ask incisive questions on discussion
boards
 Comment on topics with relevant,
helpful advice
 Conduct polls
 Start a reading list – follow other reading
lists
 Use SlideShare app to showcase your
work

8. Adapt your elevator speech for online
An elevator speech is a short summary
that quickly informs others about your
skills, interests and professional
background.
 Focus on others’ needs
 Demonstrate how you can help
 Articulate your value proposition
 What do you do?
 What problems can you solve?
 What three core values do you have?

9. Develop a personal online marketing
strategy
A marketing plan with objectives helps
define your overall goals, keeps you
focused and saves time.
 Commit to one hour a week
 Select one or two social networking sites
 Keep a social media content calendar
 Find social networking sites that
like-minded people use

10. Resources for further reading
 Deckers, E. & Lacy, K. (2010). Branding Yourself: How to Use Social
Media to Invent or Reinvent Yourself. Indiana: Que Publishing.
 Elad, J. (2011). LinkedIn for dummies. Hoboken, NJ: Wiley.
 Evans, D. (2008). Social media marketing: an hour a day. Hoboken,
NJ: Wiley.
 Gitomer, J. H. (2011). Social boom!: How to master business social
media. Upper Saddle River, NJ: Financial Times/Prentice Hall.
 Hampton, K. N., Goulet, L. S., Rainie, L., & Purcell, K. (2011, June 16).
Pew Research Center's Internet & American Life Project. Social
Networking Sites and Our Lives.
 Jennings, Miles. "The LinkedIn Blog » Top five reasons to use
LinkedIn groups.“ (December 7, 2011) The LinkedIn Blog.
 Schwawbel, D. (2009). Me 2.0: Build a Powerful Brand to Achieve
Career Success. New York, NY: Kaplan