Aquesta ponència, impartida a la Facultat de Ciències Polítiques i Sociologia de la UAB el 26.09.2017, en un seminari organitzat pel Grup ISOR (Investigacions en Sociologia de la Religió) tenia per objectiu mostrar recursos relacionats amb el web i els mitjans socials, destinats a incrementar la difusió, la visibilitat i l’impacte de la recerca del grup, així com a millorar la identitat digital del grup i dels investigadors que en formen part.

1. https://www.flickr.com/photos/fabionik/15237356926/
Estratègies per comunicar la recerca
@xavierlasauca
GrupISOR(InvestigacionsenSociologiadelaReligió)
FacultatdeCiènciesPolítiquesiSociologiaUAB
26.09.2017

3. https://www.cartoonstock.com/directory/e/evolution_of_man.asp
L’homo mobilis!

5. https://www.theguardian.com/technology/2017/feb/15/dutch-led-scheme-smartphone-traffic-lights-whatsapp#img-1

6. Source: Mobile Is Eating the World, by Benedict Evans

10. http://www.nature.com/news/online-collaboration-scientists-and-the-social-network-1.15711

14. Altmetrics!

17. http://ec.europa.eu/research/openscience/index.cfm?pg=home&section=monitor

18. https://tinyurl.com/H2020AGA
Font: AGAUR

19. https://www.flickr.com/photos/funksoup/403990660

20. R20=EC4

21. EC4
Escoltar
Crear
Comunicar
Connectar
Compartir

22. Escoltar

25. Crear
https://www.flickr.com/photos/philandjo/12513695414

28. http://www.altmetric.com/blog/interactions-here-in-the-blogosphere/

29. Motive A: Visibility Motive B: Networking Motive C: Information
increase own impact connect with peers be up to date
be found by peers and
other stakeholders
stay in touch with
colleagues
be part of a
conversation
present self/own work
be(come) part of a
community
anticipate trends
Source: (Micro)blogging Science? Notes on Potentials and Constraints of New Forms of Scholarly Communication, by Cornelius
Puschmann

30. http://sociologicalimagination.org/archives/13910

31. It increases your visibility within academia.
It increases your visibility outside academia.
It increases your visibility more than a static
site.
It’s a great way of making connections.
It makes it easier for people to find your
published work.
It’s a great way to promote events and call
for papers.
https://www.flickr.com/photos/anonymouscollective/4263193267

32. https://www.flickr.com/photos/miuenski/5887393036/

33. http://www.fonamental.cat/

36. http://blogs.lse.ac.uk/impactofsocialsciences/

39. Comunicar
https://www.flickr.com/photos/30767852@N00/3460078384/

40. http://blogs.lse.ac.uk/impactofsocialsciences/2012/04/19/blog-tweeting-papers-worth-it/

41. http://www.nature.com/naturejobs/science/articles/10.1038/nj7538-263a

42. # (hashtag) emprat
per categoritzar
tuits. Etiqueta.
Text
URL (enllaç)

44. A
B
C
D

46. 1
2

49. Except for the very end
of this process –
submitting the paper to
the journal for peer-
review – none of this
way of working bears
the least bit of
resemblance to how I
was trained to be a
scholar.
Source: Using Social Media to Enhance Your
Research Activities, by Brian Kelly

51. It’s a great way to get information you otherwise
wouldn’t
At conferences, Twitter is invaluable for
stimulating discussion and finding out what is
happening in other sessions
For lecturers, Twitter can contribute to discussions
and deepen understanding
The way we translate information is changing
https://www.flickr.com/photos/47400163@N05/7846842772

52. #AS17

53. http://blogs.lse.ac.uk/impactofsocialsciences/2011/09/29/twitter-guide/
http://www.lwec.org.uk/sites/default/files/TwitterTips.pdf

56. Connectar
https://www.flickr.com/photos/58754750

57. Xarxes genèriques Xarxes específiques

61. Compartir
https://www.flickr.com/photos/rohitchhiber/6038689637

62. Articles i presentacions (Slideshare,
issuu)
Marcadors d’enllaços o social
bookmarking (Delicious, Diigo)
Imatges (flickr, Instagram) i vídeos
(YouTube)
Gestors de dades bibliogràfiques
(Zotero, Mendeley)
Telefonia per internet (Skype, Google
hangouts)

63. Slideshare

64. Google hangouts
http://www.youtube.com/watch?feature=player_embedded&v=4sfQg9IKO8A

65. Instagram

68. Els deu manaments

69. 10 Simple Steps to Building a Reputation
as a Researcher, in Your Early Career
1. Register for an ORCID identifier
2. Register for information hubs: LinkedIN, Slideshare, and a domain name of your
own
3. Register for Twitter
4. Write and share a 1-paragraph bio
5. Describe your research program in 2 paragraph
6. Create a CV and share it
7. Share (on Twitter & LinkedIN) news about something you did or published; an
upcoming event in which you will participate; interesting news and publications in
your field
8. Make writing; data; publication; software available as Open Access
9. Set up tracking of your citations, mentions, and topics you are interested in using
Google scholar and Google alert,
10. Find your Klout score, H-index.
Source:MicahAltman,sBlog
http://nepalireporter.com/21956/paul-van-dyk-returns-uae/

70. Top 10 tips to get started
1. Explore online guides (start with this).
2. Do some “lurking” (look at examples of good practice).
3. Locate pertinent and relevant online sources (e.g. who to follow on
Twitter, interesting bloggers).
4. Start using content aggregation and curation tools (e.g. RSS, Diigo).
5. Identify a few key tools and start with those – know your limits!
6. Develop your network (e.g. LinkedIn, Twitter).
7. Join academic social network sites (e.g. ResearchGate, Mendeley).
8. Create your own website
9. Start blogging and twittering about your research (or whatever else
takes your fancy!).
10. Keep your purpose and audience in mind.
Source:IntroductiontoSocialMediaforresearchers,byGillesCouzin
http://www.forbes.com/pictures/eeel45jfeg/1-tiesto-22-million/

73. Common mistakes: non-strategic communication
Focus on media before message
‘Why’ or ‘what’ questions are left unanswered
CommunicatingEUresearchandinnovationguidanceforprojectparticipants
Better practice: strategic communication
Targets, audience and message clarified before deciding
on the media
Objectives are clearly defined
COMMUNICATING RESEARCH:
SOME GUIDELINES

74. WHEN?
Good windows to communicate arise when…
 You have a research breakthrough – be it exceptional or even
controversial
 You are about to publish your research outcomes in a major
scientific publication and/or to issue a press release
 You have interesting material on your project: images, video,
sound recording
 You or your team have been awarded a major scientific prize
 You are invited to talk in a major congress/event
 Your research is related to current news and triggers media/social
traction
 You are featured in the press

75. TO WHOM? The audience
1. Is your audience well defined?
2. Does it include all relevant target groups?
• Can your audience help you reach your objectives?
• Who has an interest in your research?
• Who can contribute to your work?
• Who would be interested in learning about the project's findings?
• Who could or will be affected directly by the outcomes of the research?
• Who are not directly involved, but could have influence elsewhere?
• What about the possibility of audiences at local, regional, national and
European level?
• Is the audience external ?
For each audience, you should work on a distinct strategy using targeted
messages, means and language.

76. WHAT? The message
 Why do we need to know? What will change? What solutions are you
offering? What makes the issue urgent? What are the consequences if
no action is taken?
 How does your work relate to everyday life? Does it link to any broader
societal issue?
 Rather than focusing only on the provision of factual information, is
your project research positioned within a broader socio-economic and
policy context, so that it will be easier to explain the results and their
relevance to policymakers and citizens?
 Have you tried to stir your audience's imagination and emotions?

77. The power of storytelling
Tell a story, don’t just list facts
 A story is an effective way to make people remember your message.
Why not tell one to disseminate your results?
Which stories work best?
 A good story consists of a succession of events with a beginning, a
middle and an end, a scene setter and a plot, a climax and a
conclusion, all of this in a rich context. It is hence more than a list of
results achieved. A good story is one with which others can identify,
with the project content as a basis, and focused on a person (for
example: the researcher). Such stories also allow your message to be
conveyed through shared values that will touch people's hearts and
provoke emotion, and the promise of a better future.

79. ERCcomics

80. HOW? The channels…
 The shape of your communication needs to adapt to your
audiences and the channels you will use
 While social media are good to reach wide audiences
through punchy content and visuals, a blog will allow you
to explain your research more in depth
 A media mix can be very an effective way forward,
allowing you to combine traditional supports, as printed
material, articles and press releases, public talks, with
audio-visual tools, web 2.0 and social media

81. Examples of mass media, one-way
communication
- Newspapers and magazines
- Press releases
- Newsletters
- Manuals
- Brochures, booklets, flyers
- Letters
- Radio
- Television
- Video
- Posters
- Banners
- Website
- Policy briefs
Potentially large audience
Uses the credibility of the mass media
Examples of interpersonal , two-way
communication
- Dialogues, face-to-face conversation
- Group discussions
- Conferences
- Tours
- Round tables
- Exhibitions
- Meetings , Workshops
- Open days
- Telephone calls
- E-mail information service
- Internet debate
Smaller audience, lower costs, more
effort (more effect?!)
Interactive, good for acquiring input
Flexible (easy to change tone, strategy
and content)

82. Essential
 Logo
 Website
 Welcome
 Staff
 Projects
 Publications
 News
 Events
 Newsletter/Blog
 Social media links (Twitter widget)
 Contact/Searcher

83. Social media strategy
 Blog
Twitter
 Networking (Linkedin, Academia.edu, Researchgate)
 Podcasts, videos…
 Instagram!
 Tools to measure if your outreach efforts are working

84. http://www.flickr.com/photos/ybot84/7850997682/
Estratègia
• Definir objectius sobre la presència a les xarxes
socials (com a investigadors I com a grup)
• Explorar les eines i escollir-ne les més
adequades
• Desenvolupar una xarxa pròpia
• Estimular la interacció i el debat

85. WEB ISOR:
MONITORATGE

86. Benchmarking

89.  An Introduction to Social Media for Scientists.
Holly Bik and Miriam Goldstein. PLoS Biology. 2013.
 A ‘quick and dirty’ guide to building your online reputation.
Stacey Konkiel. Altmetric Blog. 2016.
 Innovations in Scholarly Communication. Universiteit Utrecht.
 Digital tools for researchers. Thomas Crouzier.
 Cómo divulgar ciencia a través de las redes sociales. Javi
Polinario. 2016
 Social Media for Academics. Mark Carrigan. 2016
 Social media en investigación. Lydia Gil.
Per aprofundir-hi
https://www.flickr.com/photos/frosch50/21492514468

90. http://connectedresearchers.com/online-tools-for-researchers/

92.  Public Consultation: ‘Science 2.0’: Science in Transition
European Commission. 2014
 Emerging reputation mechanisms for scholars
European Commission. 2015
 Making Open Science a Reality
OECD. 2015
 Open Innovation, Open Science, Open to the World: a vision
for Europe
European Commission. 2016
 Next generation metrics
European Commission. 2017
https://www.flickr.com/photos/european_parliament/10943216394

93. Conclusions
https://www.flickr.com/photos/niaid/14861104355

95. .

96. https://www.flickr.com/photos/67623309@N07/6286036061
Xavier Lasauca i Cisa
www.xavierlasauca.cat
@xavierlasauca