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Extending Enterprise Business Intelligence and
Big Data to the Cloud
IT@Intel White Paper
Intel IT
Cloud Big Data
April 2014
Access to multiple BI platforms—
including cloud BI—gives flexible,
powerful, affordable analytics
capabilities to business units
across Intel.
Ajay Chandramouly
Big Data Industry Engagement Manager,
Intel IT
Yatish Goel
Program Manager, Intel IT
Deepak Manoharlal
Business Relationship Manager, Intel IT
Chandhu Yalla
Business Intelligence Engineering Manager,
Intel IT
Executive Overview
Intel IT is incorporating cloud business intelligence (BI) into our overall enterprise
BI strategy, enabling Intel business units (BUs) to perform and present analytics on
data no matter where it resides—within the enterprise boundaries or outside.
Cloud BI benefits Intel IT through faster
deployment of solutions, more flexible
capacity, faster and less expensive exploration
of new technologies, as well as reduced
capital, licensing, and maintenance costs. We
estimate that using a cloud BI strategy can
help avoid USD 1 to 2 million in annual costs
associated with infrastructure and support
(based on 2012 public-cloud pricing) and
may reduce the time required to provision
infrastructure services by 1 to 4 weeks.
The cloud offers Intel BUs a simple,
managed environment for BI application
development with an economical pay-
as-you-go/pay-as-you-grow cost model.
Because the cloud provider manages the
infrastructure, BUs can focus on their
core business strengths and bring the BI
applications to market more quickly.
We have evaluated cloud BI and are engaged
in positioning the BI tools that Intel is using
or may use for cloud BI. The group has
achieved the following:
•	 Identified three usage scenarios and
10 potential usage patterns for Intel’s
BI needs
•	 Developed a decision framework that can
help us determine which usage pattern is
most appropriate for a particular BI project
•	 Issued guidance on which cloud BI tools
are appropriate based on market availability
and existing investment
•	 Pinpointed the essential security and data-
integration components associated with
cloud BI
We plan to create guidelines for Intel’s
enterprise BI that cover these three models:
•	 Cloud BI solutions
•	 BI solutions that use a combination of
on-premises physical servers and Intel’s
private cloud
•	 BI solutions that use on-premises physical
servers only
Access to multiple BI platforms—including
cloud BI—gives flexible, powerful, affordable
analytics capabilities to BUs across Intel.
2  www.intel.com/IT
IT@Intel White Paper  Extending Enterprise Business Intelligence and Big Data to the Cloud
Contents
Executive Overview.............................. 1
Background............................................. 2
Adding Cloud BI to Our
Enterprise BI Portfolio....................... 3
Cloud BI Offers Significant
Benefits............................................... 4
Evaluating Cloud BI at Intel................ 4
Determining Cloud BI
Usage Patterns................................... 5
Choosing the Right Usage
Pattern for the Use Case.................. 6
Surveying the Available Tools.......... 7
Security and Data Integration
Considerations.................................... 7
Next Steps.............................................. 7
Conclusion............................................... 8
Related Information............................. 8
Acronyms................................................. 8
IT@INTEL
The IT@Intel program connects IT
professionals around the world with their
peers inside our organization—sharing
lessons learned, methods, and strategies.
Our goal is simple: share Intel IT best
practices that create business value and
make IT a competitive advantage. Visit
us today at www.intel.com/IT or contact
your local Intel representative if you’d
like to learn more.
BACKGROUND
Intel’s business units (BUs) are
increasingly taking advantage of cloud-
based software-as-a-service (SaaS)
applications to meet their business
requirements. Examples of such
SaaS applications include customer
relationship management, marketing
automation, salesforce management,
and human resources management.
Because these SaaS applications
are in the public cloud, Intel BUs are
generating more data externally than
on-premises.
These BUs need to perform analytics on this
external data just as they do for on-premises
data. And often, they need to do it for a
mix of the two types of data. Therefore, it
is necessary to extend Intel IT’s BI strategy
to the cloud so that the analytic computing
occurs where the data resides instead of
having to move all data across the enterprise
boundaries.
As shown in Figure 1, cloud BI involves all
layers of the standard cloud model:
•	 Software as a service (SaaS). Enables
BUs to use the provider’s applications
running on a cloud infrastructure. The
applications are accessible from various
client devices through a thin client
interface such as from a web browser.
The BUs do not manage or control the
underlying cloud infrastructure, including
network, servers, operating systems,
storage, or even individual application
capabilities, with the possible exception
of limited user-specific application
configuration settings.
•	 Platform as a service (PaaS). Enables
BUs to deploy their applications onto the
cloud infrastructure. As with IaaS, the BUs
do not manage or control the underlying
cloud infrastructure but have control over
the deployed applications and possibly over
the configuration of application-hosting
environments.
•	 Infrastructure as a service (IaaS).
Enables BUs to provision processing,
storage, networks, and other fundamental
computing resources on which to deploy
and run arbitrary software, which can
include OSs and applications. The BUs
do not manage or control the underlying
cloud infrastructure but have control over
OSs, storage, and deployed applications.
However, the BUs’ control of select
networking components, such as host
firewalls, may be limited.
Each layer corresponds to a subset of
cloud BI capabilities—compute and storage
in IaaS, data warehousing and integration
in PaaS, and data visualization and
analytics in SaaS.
PaaS
Data Warehousing and Integration
BUs deploy their own applications onto the
cloud infrastructure
Cloud
BI
SaaS
Data Visualization and Analytics
BUs use the provider’s applications
running on a cloud infrastructure
IaaS
Compute and Storage
BUs provision processing, storage, networks,
and other resources on the cloud infrastructure
Figure 1. Cloud business intelligence (BI) takes advantage of the software-as-a-service (SaaS),
platform-as-a-service (PaaS), and infrastructure-as-a-service (IaaS) capabilities in the cloud.
www.intel.com/IT  3
	 Extending Enterprise Business Intelligence and Big Data to the Cloud  IT@Intel White Paper
Adding Cloud BI to Our
Enterprise BI Portfolio
Intel IT provides an array of business
intelligence (BI) platforms that enable Intel
BUs to mine a broad range of data quickly,
deeply, and cost-effectively. Cloud BI—defined
as a BI, data integration, or data analytics
platform deployed in the cloud (public or
private)—is another option for enterprise BI.
Adding cloud BI to Intel IT’s overall strategy of
providing multiple BI platforms is helping to
enable BUs to solve more high-value business
problems, achieve greater operational
efficiencies, bring applications to market
more quickly, and improve their competitive
performance in global markets.
As shown in Figure 2, cloud BI provides a third
facet for supporting Intel’s enterprise integrated
BI, complementing the existing two aspects of
on-premises BI using physical servers (example
platforms include enterprise data warehouses
and custom data stores) and a combination of
on-premises physical servers and virtual servers
in Intel’s enterprise private cloud, such as the
internal big data platform (Intel® Distribution of
Apache Hadoop* Software). For Intel, cloud BI
comprises the BI applications and data hosted
outside of the enterprise, generally using third-
party public clouds.
BUs need a simple, managed environment for
application development, an economical pay-as-
you-go/pay-as-you-grow cost model, and the
ability to focus on the core business, which does
not usually include infrastructure management.
For that reason, the following eight business
requirements support the need for cloud BI
at Intel (also summarized in Table 1):
•	 Elastic. The compute and storage demands
associated with a BI solution are elastic—
they often increase or decrease. With
an on-premises solution, the supporting
infrastructure is static, expensive and time-
consuming to expand, and nearly impossible
to reduce once it’s deployed. In contrast,
the cloud BI pay-per-use model enables a
cloud BI solution to easily grow and shrink
resources as necessary.
•	 Agile. Reduced time to market is a
significant competitive advantage.
Whether it’s a BU deploying a new
application or Intel IT conducting a
proof of concept (PoC) to evaluate a
new technology, cloud BI solutions
enable speedy provisioning of necessary
infrastructure. Sometimes it takes as little
as 5 minutes to create a new environment.
•	 Innovative. The rapid evolution of BI
and data analytics means that many
new tools and technologies are being
developed constantly. Cloud-based BI
solutions enable timely access to these
innovations without incurring the expense
and effort of deploying them on-premises.
•	 Accessible. Users expect to access data
anywhere, anytime. The web-based
interface of cloud BI solutions helps
provide this on-demand access.
•	 Strategic. From a strategic standpoint,
cloud BI enables Intel organizations to
concentrate on their core business goals.
•	 Manageable. With cloud BI, the cloud
providers and suppliers manage the
solution building blocks (such as upgrading
the OS, refreshing hardware, or deploying a
new version of a data analytics program).
•	 Integrated. As more data is generated
off-premises, BUs need a way to integrate
external data and internal data without
compromising Intel’s security and data
governance guidelines.
•	 Cost effective. BUs—and Intel IT—need
to keep the business running and provide
better capabilities and toolsets while
lowering the cost of solutions. Cloud
BI solutions, which require little or no
capital expenditures, are therefore often
attractive from a cost perspective.
BI solutions that use
on-premises physical
servers only
Cloud BI solutions
deployed in the public or
private cloud
BI solutions that use a
combination of on-premises
physical servers and
Intel’s private cloud
Enterprise
BI
Figure 2. Access to multiple business intelligence
(BI) platforms—including cloud BI—gives flexible,
powerful, affordable analytics capabilities to
business units (BUs) across Intel.
Table 1. Summary of Key Business Requirements
Driving Intel’s Adoption of Cloud Business
Intelligence (BI)
BI Solution
Requirements Description
Elastic Must grow and shrink
infrastructure and compute
resources on demand
Agile Must enable business units
(BUs) to deploy applications
quickly
Innovative Must give BUs access to new
platforms and tools on demand
Accessible Must provide anywhere/anytime
access to BI data through a web
interface
Strategic Must enable BUs to focus on
core strengths
Manageable Must enable BUs to easily
establish and manage BI
solutions
Integrated Must integrate external and
internal data
Cost effective Must have low total cost of
ownership (TCO) and high return
on investment (ROI)
4  www.intel.com/IT
IT@Intel White Paper  Extending Enterprise Business Intelligence and Big Data to the Cloud
Cloud BI Offers Significant
Benefits
Both BUs and Intel IT—and therefore
the entire enterprise—can benefit from
integrating cloud BI solutions into Intel IT’s
overall BI solution portfolio. Outsourcing
some BI services to the cloud can expedite
service provisioning to the business; this
outsourcing can also enable Intel IT to
focus on innovation and deploy new, high-
value capabilities.
For BUs, the primary benefits of cloud BI are
reduced infrastructure, provisioning, and IT
support costs, as well as faster execution of
PoCs and exploratory activities.
For Intel IT, cloud BI can provide the following:
•	 Faster deployment of solutions
•	 Flexible capacity
•	 Faster and less expensive exploration of
new technologies
•	 Reduced capital, licensing, and
maintenance costs
Table 2 summarizes some of our estimated
cost savings associated with cloud BI.
EVALUATING CLOUD BI
AT INTEL
Intel IT formed a group of experts from
several Intel IT organizations to evaluate
offerings and tools available in the cloud
BI environment. This group’s evaluation
included solutions hosted in both public
clouds and Intel’s private cloud. As shown
in Figure 3, our objective is to create
guidelines for cloud BI and its positioning
at Intel, then merge and extend existing
IT BI portfolio offerings to include the
public cloud.
To realize the benefits associated with cloud BI,
we must know when to choose cloud BI instead
of one of our other two enterprise BI aspects
referenced in Figure 2. We have identified
potential usage patterns for cloud BI at Intel
and developed a decision framework that can
help us determine which usage pattern best fits
a particular BI project. However, even when a
cloud BI solution is appropriate, we may decide
to use some on-premises tools in order to
maximize the value of a previous investment.
We have also identified the essential security
and data-integration components associated
with cloud BI.
Table 2. Estimated Cloud Business Intelligence
(BI) Cost Savings
Cost Area Estimated Savings
Infrastructure,
provisioning,
and support
costs
We estimate a cost avoidance of
USD 20,000 capital expenditure
and USD 35,000 support
expense per project. This could
add up to USD 1 to 2 million
annual cost avoidance (based on
2012 public-cloud pricing).
Time to
market
We expect to reduce the
time required to provision
infrastructure and platform
services by 1 to 4 weeks.
Impact to IT
resources
Infrastructure management
and production support
accounts for 30 to 50
percent of IT’s BI cost. Cloud
BI could reduce this to 15
to 25 percent, enabling IT
to focus more on core and
strategic initiatives and provide
cutting-edge technology
exploration—thereby bringing
additional value to Intel.
Figure 3. These guidelines helped a group of IT experts evaluate cloud business intelligence (BI) tools.
Paper Study
• Choose product and cloud offerings
• Conduct a comprehensive product study
Positioning
• BI engineering architecture work group
• IT BI technical review groups
• BI portfolio
Pilot and Proof of Concept
• Partner for hands-on use case evaluation
• Validate the findings
• Adjust positioning
Compare to Existing In-house Tools
• Cost, features, security
• Limitations
• Network performance
Publishing/Integration
• Enterprise decision making
• Architecture work groups
• Joint steering committees
Cloud Patterns
• Identify patterns
• Map tools to patterns
• Develop decision flow
Extend and Modify Guidance
• IT BI strategy guidance
• Funding model
• BI portfolio involvement
EVALUATING
CLOUD BI
AT INTEL
www.intel.com/IT  5
	 Extending Enterprise Business Intelligence and Big Data to the Cloud  IT@Intel White Paper
Determining Cloud BI
Usage Patterns
To fully understand how cloud BI could
benefit Intel, we first needed to understand
how it could be used. We identified three
broadly defined cloud BI scenarios, illustrated
in Figure 4. Each of the scenarios differs in
the place the data is stored and the way it
is consumed.
•	 No integration. In the left-hand
scenario, no integration occurs between
on-premises data and cloud data, and
there is no shared interface between
on-premises and cloud-based solutions.
•	 Virtual integration. In the middle scenario,
the data is stored in the cloud and is
integrated with on-premises data using a
VPN. In this scenario, no data is physically
moved.
•	 Physical integration. In the right-hand
scenario, data integration occurs through
physical movement of data.
Within these three scenarios, we identified
10 usage patterns that are applicable to
Intel’s BI environment, based on where
the data is consumed, where the data and
user-facing tools (UFTs) exist, and whether
physical movement of data occurs. For
example, in a full-cloud solution with no
integration (Patterns 1 and 2), both the
data and tools are stored in the cloud, and
the data is consumed in the cloud. A virtual
integration (Patterns 5 and 6) could have
the UFTs either in the cloud or on-premises,
and data would reside both on-premises
and in the cloud. There are more options
for physical integration (Patterns 7 and 8),
depending on whether the data moves
from the cloud to the premises, or from the
premises to the cloud. The usage patterns
are illustrated in Table 3.
Table 3. Cloud Business Intelligence (BI) Usage Patterns for Data and User-Facing Tools (UFTs)
CLOUD CONSUMPTION
PATTERN 1:
NO DATA INTEGRATION
Full Cloud
PATTERN 3:
PHYSICAL INTEGRATION
PATTERN 5:
VIRTUAL INTEGRATION
PATTERN 7:
PHYSICAL INTEGRATION
PATTERN 9:
NO DATA INTEGRATION
CLOUD ON-PREMISES CLOUD ON-PREMISES CLOUD ON-PREMISES CLOUD ON-PREMISES CLOUD ON-PREMISES
UFT UFT UFT UFT UFT
DATA DATA MOVES FROM
ON-PREMISES TO CLOUD
DATA DATA DATA MOVES FROM
CLOUD TO ON-PREMISES
DATA
ON-PREMISES CONSUMPTION
PATTERN 2:
NO DATA INTEGRATION
PATTERN 4:
PHYSICAL INTEGRATION
PATTERN 6:
VIRTUAL INTEGRATION
PATTERN 8:
PHYSICAL INTEGRATION
PATTERN 10:
NO DATA INTEGRATION
Full On-Premises
CLOUD ON-PREMISES CLOUD ON-PREMISES CLOUD ON-PREMISES CLOUD ON-PREMISES CLOUD ON-PREMISES
UFT UFT UFT UFT UFT
DATA DATA MOVES FROM
ON-PREMISES TO CLOUD
DATA DATA DATA MOVES FROM
CLOUD TO ON-PREMISES
DATA
Figure 4. Cloud business intelligence (BI) can be characterized by no integration, virtual integration, or physical integration.
End User
Reporting
App
Data
Storage
End User
Reporting
App
Data
Storage
SEGREGATED
NO DATA INTEGRATION
End User
Reporting
App
Data
Storage
End User
Reporting
App
Data
Storage
VIRTUAL
DATA INTEGRATION
End User
Reporting
App
Data
Storage
End User
Reporting
App
Data
Storage
PHYSICAL
DATA INTEGRATION
CLOUD
ON-PREMISES
VPN
VPN
SFTP
Data
physically moves
Data does not
physically move
VPN virtual private network
SFTP secure file transfer protocol
6  www.intel.com/IT
IT@Intel White Paper  Extending Enterprise Business Intelligence and Big Data to the Cloud
Choosing the Right Usage
Pattern for the Use Case
Sometimes, other options are more appropriate
than using a cloud BI offering. Table 4
summarizes our conclusions about when cloud
BI is appropriate. Generally, we recommend
that BUs do not use a cloud BI offering just
because it is available. The BUs need to
determine if the cloud BI offering is going to
be cost effective, if the required skill set is
going to be sustainable, and if the platform
and technology is supportable.
For those projects where cloud BI is a good fit,
we have developed a decision framework that
pinpoints the most appropriate cloud BI usage
pattern based on the answers to a series of
questions (see Table 5). This approach makes
it easier to select a cloud BI solution and
standardizes the process for the enterprise.
Figure 5 illustrates two examples of using the
questions to arrive at several usage patterns.
In Example 1, the data is on-premises.
If data integration with the cloud is not
required, the decision framework indicates
usage pattern #9 (UFTs in the cloud,
data on-premises) or usage pattern #10
(UFTs and data on-premises). If integration
and fresh data are required, the decision
framework results in usage pattern #6
(UFTs on-premises, data both on-premises
and in the cloud).
In Example 2, the data is in the cloud. If
integration is required and performance
is a top priority, the decision framework
results in usage pattern #4 (UFTs
on-premises, data in both places with
movement from on-premises to the cloud).
But if integration is not required, either
usage pattern #1 (UFTs and data in the
cloud) or #2 (UFTs on-premises, data in the
cloud) could be appropriate, depending on
how critical cost, volume, and performance
features are.
Table 4. Considerations for Determining Whether
Cloud Business Intelligence (BI) Is Appropriate
Cloud BI may
be appropriate
Cloud BI may not
be appropriate
Required technologies
are not already hosted
Required technologies
are already hosted in
the enterprise
Processes, applications,
and data are largely
independent
Processes, applications,
and data are largely
coupled and most data
is already on-premises
Points of integration
are well defined
Points of integration
are not well defined
A lower level of
security is adequate
High-level security is
required, or the data
classification requires the
data be kept on-premises
Web is the desired
platform
Applications require
native interfaces
Agility and elasticity
are critical
Enterprise-level
performance is critical
Cost is an issue Legacy applications are
involved
Applications are new
and hosting skills are
non-existent
Desired products are
not available in a cloud-
hosted environment
Table 5. Questions Used to Determine the
Most Appropriate Cloud Business Intelligence
(BI) Usage Pattern
Questions Possible Answers
What is the primary
source of data?
•	 Cloud
•	 On-premises
Is the data integrated
with the cloud?
•	 Yes
•	 No
Are desired features and
functionality available?
•	 Cloud
•	 On-premises
Where will the user-
facing tools (UFTs) and
data be consumed?
•	 Cloud
•	 On-premises
Is performance or
freshness of data
more important?
•	 Fresh data with
virtual integration
•	 High performance
with physical
integration
on-premises
Are cost, volume, and
performance features
critical?
•	 Yes
•	 No
What is the nature of
the project?
•	 Temporary (proof of
concept or evaluation)
•	 Permanent (business
unit project)
Data Integration
with Cloud?
Performance or
Fresh Data?
On-Premises UFT
and Consumption?
No
Yes
Data Integration
with On-Premises?
Performance or
Fresh Data?
Volume, Cost,
Performance?
Volume, Cost,
Performance?
No
Performance
Physical Integration
On-Premises
Fresh Data/Virtual Integration
No
No
No
Yes
Yes
Yes
PATTERN 10:
NO DATA INTEGRATION
Full On-Premises
UFT
DATA
ON-PREMISESCLOUD
PATTERN 9:
NO DATA INTEGRATION
UFT
DATA
ON-PREMISESCLOUD
PATTERN 6:
VIRTUAL INTEGRATION
UFT
DATADATA
ON-PREMISESCLOUD
PATTERN 1:
NO DATA INTEGRATION
Full Cloud
UFT
DATA
ON-PREMISESCLOUD
PATTERN 2:
NO DATA INTEGRATION
UFT
DATA
ON-PREMISESCLOUD
PATTERN 4:
PHYSICAL INTEGRATION
UFT
DATA MOVES FROM
ON-PREMISES TO CLOUD
ON-PREMISESCLOUD
Potential
Cloud BI
Primary Source
of Data?
On-Premises or Cloud
On-Premises
Potential
Cloud BI
Primary Source
of Data?
On-Premises or Cloud
Cloud
EXAMPLE 1
EXAMPLE 2
Figure 5. Our cloud business intelligence (BI) decision framework helps determine the best usage
pattern for a particular use case.
www.intel.com/IT  7
	 Extending Enterprise Business Intelligence and Big Data to the Cloud  IT@Intel White Paper
It is important to note that, although
not directly illustrated in the examples
in Figure 5, the decision framework is
actually more of a conceptual circle. That is,
traversing one path (such as cloud-only or
on-premises-only) in the decision framework
may result in switching to the other side
if certain criteria are met. For example, if
the cost is too high or the performance
is too degraded in the cloud, the decision
framework will direct the decision maker
back to the on-premises path.
Surveying the Available Tools
For each usage pattern there is a certain
set of tools and products available from a
variety of cloud providers and application
suppliers:
•	 User-facing, reporting, processing, and
analytical tools
•	 Storage platforms, including data
warehouses, databases, and
unstructured data containers
•	 Data integration tools for the usage
patterns involving physical data
movement
•	 Connectivity options, including corporate
network, public network, or open VPN
In some cases an existing investment in
a tool that is part of Intel’s plan of record
(PoR) may supersede the decision to use
other available tools. For example, if an
adequate data analysis tool is already part
of the PoR, then it may not be appropriate
to invest in another product just because
it is available in the cloud. We recommend
that a cloud BI solution use new cloud-
based tools only if the PoR tools do not
meet business requirements or provide the
necessary capabilities.
Security and Data Integration
Considerations
Cloud computing can help reduce costs,
increase business agility, and enable IT to
focus on projects with a high return on
investment (ROI). As we continue to explore
the use of cloud BI at Intel, we also realize
the ongoing need to protect data according
to Intel information security policies and to
safely and efficiently integrate data.
SECURITY
The implementation of a security solution
varies for each of the 10 cloud BI usage
patterns we identified. However, all 10
usage patterns share the following security
components:
•	 User authentication, which helps validate
users’ identities
•	 Entitlement capabilities, which control
users’ access to data files and in some
cases restrict access to certain rows
and columns
•	 User-group-management capabilities,
which enable efficient integration and
management of on-premises user
permissions and entitlements, such as
integration with directory services and
protocols
DATA INTEGRATION
Performing a preliminary evaluation can help
us understand the challenges associated
with data integration between the cloud and
on-premises environments. Data integration
can be difficult due to a number of factors
including but not limited to data classification,
data volume, and data latency. Near-real-time
information requirements can make virtual
data integration the best approach, whereas
performance and cost requirements can make
physical data integration a better approach.
However, these requirements often overlap
and contradict each other, so it is important
to find an appropriate balance between the
most appropriate data integration methods.
For example, physical data movement from
one environment to another can increase the
analysis performance but may not be cost
effective and may pose security risks that
must be mitigated by encrypting and securing
in-flight data. Or, virtual data integration
may effectively limit how much data can be
reasonably integrated. We also consider data-
life-cycle management, as it dictates how much
data we retain and how often it is purged.
NEXT STEPS
Having identified cloud BI usage
patterns, we are now engaged
in classifying the products and
tools available in the market and
determining which ones may be used
in Intel IT’s BI environment. Each use
case needs its own analysis before
we can determine the best-fit usage
pattern and best cloud BI offerings.
We will conduct PoCs and pilot projects to
validate what we discovered about usage
patterns. We also plan to integrate cloud
BI guidelines into our existing enterprise
BI guidelines, which will help enable BUs
to choose the BI aspect that best fits
their needs and that provides the highest
value to the enterprise. We have taken
a prescriptive approach to designing the
decision framework to direct BI use cases
to the cloud. We will continue to refine the
decision criteria as more PoCs and pilots test
the rigor of our framework.
THE INFORMATION PROVIDED IN THIS PAPER IS INTENDED TO BE GENERAL IN NATURE AND IS NOT SPECIFIC GUIDANCE. RECOMMENDATIONS (INCLUDING
POTENTIAL COST SAVINGS) ARE BASED UPON INTEL’S EXPERIENCE AND ARE ESTIMATES ONLY. INTEL DOES NOT GUARANTEE OR WARRANT OTHERS WILL
OBTAIN SIMILAR RESULTS.
INFORMATION IN THIS DOCUMENT IS PROVIDED IN CONNECTION WITH INTEL PRODUCTS. NO LICENSE, EXPRESS OR IMPLIED, BY ESTOPPEL OR OTHERWISE,
TO ANY INTELLECTUAL PROPERTY RIGHTS IS GRANTED BY THIS DOCUMENT. EXCEPT AS PROVIDED IN INTEL’S TERMS AND CONDITIONS OF SALE FOR SUCH
PRODUCTS, INTEL ASSUMES NO LIABILITY WHATSOEVER AND INTEL DISCLAIMS ANY EXPRESS OR IMPLIED WARRANTY, RELATING TO SALE AND/OR USE OF
INTEL PRODUCTS INCLUDING LIABILITY OR WARRANTIES RELATING TO FITNESS FOR A PARTICULAR PURPOSE, MERCHANTABILITY, OR INFRINGEMENT OF
ANY PATENT, COPYRIGHT OR OTHER INTELLECTUAL PROPERTY RIGHT.
Intel, the Intel logo, Look Inside., and the Look Inside. logo are trademarks of Intel Corporation in the U.S. and/or other countries.
*Other names and brands may be claimed as the property of others.
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For more information on Intel IT best practices,
visit www.intel.com/IT.
CONCLUSION
Intel’s BUs are generating increasing
amounts of external data using cloud-
based SaaS applications. To make
it more efficient for these BUs to
perform analytics on this data, Intel
IT is incorporating cloud BI into Intel’s
overall enterprise BI strategy.
The entire enterprise can benefit from
integrating cloud BI solutions into
the BI portfolio. The BUs benefit by
reducing infrastructure and IT support
costs, speeding the execution of PoCs
and exploratory activities, and bringing
applications to market more quickly.
For Intel IT, cloud BI can provide faster
deployment of solutions, flexible capacity,
faster and less expensive exploration of
innovative technologies, as well as reduced
capital, licensing, and maintenance costs.
The Intel IT cloud BI evaluation team plans to
create a single integrated set of guidelines
that apply to these three models:
•	 Cloud BI
•	 A combination of on-premises physical
servers and Intel’s private cloud
•	 On-premises physical servers only
We have identified 10 cloud BI usage
patterns in the Intel environment. These
patterns represent different combinations
of where the data is consumed (in the cloud
or on-premises), where the UFTs and data
reside, and whether the data is physically
moved. We have also developed a decision
framework based on questions that help
pinpoint the most appropriate cloud BI usage
pattern for a particular use case.
By adding cloud BI to the existing set of
BI platforms, Intel IT is enabling Intel BUs
to mine a broader range of data—quickly,
deeply, and cost-effectively. This expanded
architecture enables BUs to solve more high-
value business problems, achieve greater
operational efficiencies, and improve their
competitive performance in global markets.
RELATED INFORMATION
Visit www.intel.com/IT to find content
on related topics:
•	 “Broadening Access to Advanced Analytics
in the Enterprise”
•	 “Cloud Computing Cost: Saving with a
Hybrid Model”
•	 “Configuring an In-Memory BI Platform
for Extreme Performance”
•	 “Developing a Highly Available, Dynamic
Hybrid Cloud Environment”
•	 “Enhancing Cloud Security Using
Data Anonymization”
•	 “Integrating Data Warehouses with
Data Virtualization for BI Agility”
•	 “Managing Data for Intel’s Enterprise
Private Cloud Infrastructure”
•	 “Using a Multiple Data Warehouse
Strategy to Improve BI Analytics”
CONTRIBUTORS
Seshu Edala	
IT Capability Engineer
Adam Hammond	
IT BI Data Management Technical Lead
Naveen Kalia 	
IT BI Engineering Database Administrator
Kishore Kottangada 	
IT BI Engineering
(front-end tools and portal integration)
Sreenivasa Puvvada 	
IT BI Engineering (advanced analytics)
Ankura Sinku 	
IT BI Data Management Application
Developer
Mike Taylor	
IT BI Data Management Technical Lead
Special thanks to:
Josh Crawford	
IT BI Engineering
(front-end tools and portal integration)
Eswara Ghorakavi	
IT BI Engineering Security Analyst
Greg Kime	
IT Strategic Architect (big data)
Sridhar Mahankali	
IT Cloud Services Network Engineer
Gerald Seaman	
IT Cloud Broker
Anil Varhadkar	
IT BI Strategic Architect
ACRONYMS
BI	 business intelligence
BU	 business unit
IaaS	 infrastructure as a service
PoC	 proof of concept
PaaS	 platform as a service
PoR	 plan of record
ROI 	 return on investment
SaaS	 software as a service
TCO	 total cost of ownership
UFT	 user-facing tools
IT@Intel White Paper  Extending Enterprise Business Intelligence and Big Data to the Cloud

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Extending Enterprise Business Intelligence Big Data Cloud

  • 1. Extending Enterprise Business Intelligence and Big Data to the Cloud IT@Intel White Paper Intel IT Cloud Big Data April 2014 Access to multiple BI platforms— including cloud BI—gives flexible, powerful, affordable analytics capabilities to business units across Intel. Ajay Chandramouly Big Data Industry Engagement Manager, Intel IT Yatish Goel Program Manager, Intel IT Deepak Manoharlal Business Relationship Manager, Intel IT Chandhu Yalla Business Intelligence Engineering Manager, Intel IT Executive Overview Intel IT is incorporating cloud business intelligence (BI) into our overall enterprise BI strategy, enabling Intel business units (BUs) to perform and present analytics on data no matter where it resides—within the enterprise boundaries or outside. Cloud BI benefits Intel IT through faster deployment of solutions, more flexible capacity, faster and less expensive exploration of new technologies, as well as reduced capital, licensing, and maintenance costs. We estimate that using a cloud BI strategy can help avoid USD 1 to 2 million in annual costs associated with infrastructure and support (based on 2012 public-cloud pricing) and may reduce the time required to provision infrastructure services by 1 to 4 weeks. The cloud offers Intel BUs a simple, managed environment for BI application development with an economical pay- as-you-go/pay-as-you-grow cost model. Because the cloud provider manages the infrastructure, BUs can focus on their core business strengths and bring the BI applications to market more quickly. We have evaluated cloud BI and are engaged in positioning the BI tools that Intel is using or may use for cloud BI. The group has achieved the following: • Identified three usage scenarios and 10 potential usage patterns for Intel’s BI needs • Developed a decision framework that can help us determine which usage pattern is most appropriate for a particular BI project • Issued guidance on which cloud BI tools are appropriate based on market availability and existing investment • Pinpointed the essential security and data- integration components associated with cloud BI We plan to create guidelines for Intel’s enterprise BI that cover these three models: • Cloud BI solutions • BI solutions that use a combination of on-premises physical servers and Intel’s private cloud • BI solutions that use on-premises physical servers only Access to multiple BI platforms—including cloud BI—gives flexible, powerful, affordable analytics capabilities to BUs across Intel.
  • 2. 2  www.intel.com/IT IT@Intel White Paper  Extending Enterprise Business Intelligence and Big Data to the Cloud Contents Executive Overview.............................. 1 Background............................................. 2 Adding Cloud BI to Our Enterprise BI Portfolio....................... 3 Cloud BI Offers Significant Benefits............................................... 4 Evaluating Cloud BI at Intel................ 4 Determining Cloud BI Usage Patterns................................... 5 Choosing the Right Usage Pattern for the Use Case.................. 6 Surveying the Available Tools.......... 7 Security and Data Integration Considerations.................................... 7 Next Steps.............................................. 7 Conclusion............................................... 8 Related Information............................. 8 Acronyms................................................. 8 IT@INTEL The IT@Intel program connects IT professionals around the world with their peers inside our organization—sharing lessons learned, methods, and strategies. Our goal is simple: share Intel IT best practices that create business value and make IT a competitive advantage. Visit us today at www.intel.com/IT or contact your local Intel representative if you’d like to learn more. BACKGROUND Intel’s business units (BUs) are increasingly taking advantage of cloud- based software-as-a-service (SaaS) applications to meet their business requirements. Examples of such SaaS applications include customer relationship management, marketing automation, salesforce management, and human resources management. Because these SaaS applications are in the public cloud, Intel BUs are generating more data externally than on-premises. These BUs need to perform analytics on this external data just as they do for on-premises data. And often, they need to do it for a mix of the two types of data. Therefore, it is necessary to extend Intel IT’s BI strategy to the cloud so that the analytic computing occurs where the data resides instead of having to move all data across the enterprise boundaries. As shown in Figure 1, cloud BI involves all layers of the standard cloud model: • Software as a service (SaaS). Enables BUs to use the provider’s applications running on a cloud infrastructure. The applications are accessible from various client devices through a thin client interface such as from a web browser. The BUs do not manage or control the underlying cloud infrastructure, including network, servers, operating systems, storage, or even individual application capabilities, with the possible exception of limited user-specific application configuration settings. • Platform as a service (PaaS). Enables BUs to deploy their applications onto the cloud infrastructure. As with IaaS, the BUs do not manage or control the underlying cloud infrastructure but have control over the deployed applications and possibly over the configuration of application-hosting environments. • Infrastructure as a service (IaaS). Enables BUs to provision processing, storage, networks, and other fundamental computing resources on which to deploy and run arbitrary software, which can include OSs and applications. The BUs do not manage or control the underlying cloud infrastructure but have control over OSs, storage, and deployed applications. However, the BUs’ control of select networking components, such as host firewalls, may be limited. Each layer corresponds to a subset of cloud BI capabilities—compute and storage in IaaS, data warehousing and integration in PaaS, and data visualization and analytics in SaaS. PaaS Data Warehousing and Integration BUs deploy their own applications onto the cloud infrastructure Cloud BI SaaS Data Visualization and Analytics BUs use the provider’s applications running on a cloud infrastructure IaaS Compute and Storage BUs provision processing, storage, networks, and other resources on the cloud infrastructure Figure 1. Cloud business intelligence (BI) takes advantage of the software-as-a-service (SaaS), platform-as-a-service (PaaS), and infrastructure-as-a-service (IaaS) capabilities in the cloud.
  • 3. www.intel.com/IT  3 Extending Enterprise Business Intelligence and Big Data to the Cloud  IT@Intel White Paper Adding Cloud BI to Our Enterprise BI Portfolio Intel IT provides an array of business intelligence (BI) platforms that enable Intel BUs to mine a broad range of data quickly, deeply, and cost-effectively. Cloud BI—defined as a BI, data integration, or data analytics platform deployed in the cloud (public or private)—is another option for enterprise BI. Adding cloud BI to Intel IT’s overall strategy of providing multiple BI platforms is helping to enable BUs to solve more high-value business problems, achieve greater operational efficiencies, bring applications to market more quickly, and improve their competitive performance in global markets. As shown in Figure 2, cloud BI provides a third facet for supporting Intel’s enterprise integrated BI, complementing the existing two aspects of on-premises BI using physical servers (example platforms include enterprise data warehouses and custom data stores) and a combination of on-premises physical servers and virtual servers in Intel’s enterprise private cloud, such as the internal big data platform (Intel® Distribution of Apache Hadoop* Software). For Intel, cloud BI comprises the BI applications and data hosted outside of the enterprise, generally using third- party public clouds. BUs need a simple, managed environment for application development, an economical pay-as- you-go/pay-as-you-grow cost model, and the ability to focus on the core business, which does not usually include infrastructure management. For that reason, the following eight business requirements support the need for cloud BI at Intel (also summarized in Table 1): • Elastic. The compute and storage demands associated with a BI solution are elastic— they often increase or decrease. With an on-premises solution, the supporting infrastructure is static, expensive and time- consuming to expand, and nearly impossible to reduce once it’s deployed. In contrast, the cloud BI pay-per-use model enables a cloud BI solution to easily grow and shrink resources as necessary. • Agile. Reduced time to market is a significant competitive advantage. Whether it’s a BU deploying a new application or Intel IT conducting a proof of concept (PoC) to evaluate a new technology, cloud BI solutions enable speedy provisioning of necessary infrastructure. Sometimes it takes as little as 5 minutes to create a new environment. • Innovative. The rapid evolution of BI and data analytics means that many new tools and technologies are being developed constantly. Cloud-based BI solutions enable timely access to these innovations without incurring the expense and effort of deploying them on-premises. • Accessible. Users expect to access data anywhere, anytime. The web-based interface of cloud BI solutions helps provide this on-demand access. • Strategic. From a strategic standpoint, cloud BI enables Intel organizations to concentrate on their core business goals. • Manageable. With cloud BI, the cloud providers and suppliers manage the solution building blocks (such as upgrading the OS, refreshing hardware, or deploying a new version of a data analytics program). • Integrated. As more data is generated off-premises, BUs need a way to integrate external data and internal data without compromising Intel’s security and data governance guidelines. • Cost effective. BUs—and Intel IT—need to keep the business running and provide better capabilities and toolsets while lowering the cost of solutions. Cloud BI solutions, which require little or no capital expenditures, are therefore often attractive from a cost perspective. BI solutions that use on-premises physical servers only Cloud BI solutions deployed in the public or private cloud BI solutions that use a combination of on-premises physical servers and Intel’s private cloud Enterprise BI Figure 2. Access to multiple business intelligence (BI) platforms—including cloud BI—gives flexible, powerful, affordable analytics capabilities to business units (BUs) across Intel. Table 1. Summary of Key Business Requirements Driving Intel’s Adoption of Cloud Business Intelligence (BI) BI Solution Requirements Description Elastic Must grow and shrink infrastructure and compute resources on demand Agile Must enable business units (BUs) to deploy applications quickly Innovative Must give BUs access to new platforms and tools on demand Accessible Must provide anywhere/anytime access to BI data through a web interface Strategic Must enable BUs to focus on core strengths Manageable Must enable BUs to easily establish and manage BI solutions Integrated Must integrate external and internal data Cost effective Must have low total cost of ownership (TCO) and high return on investment (ROI)
  • 4. 4  www.intel.com/IT IT@Intel White Paper  Extending Enterprise Business Intelligence and Big Data to the Cloud Cloud BI Offers Significant Benefits Both BUs and Intel IT—and therefore the entire enterprise—can benefit from integrating cloud BI solutions into Intel IT’s overall BI solution portfolio. Outsourcing some BI services to the cloud can expedite service provisioning to the business; this outsourcing can also enable Intel IT to focus on innovation and deploy new, high- value capabilities. For BUs, the primary benefits of cloud BI are reduced infrastructure, provisioning, and IT support costs, as well as faster execution of PoCs and exploratory activities. For Intel IT, cloud BI can provide the following: • Faster deployment of solutions • Flexible capacity • Faster and less expensive exploration of new technologies • Reduced capital, licensing, and maintenance costs Table 2 summarizes some of our estimated cost savings associated with cloud BI. EVALUATING CLOUD BI AT INTEL Intel IT formed a group of experts from several Intel IT organizations to evaluate offerings and tools available in the cloud BI environment. This group’s evaluation included solutions hosted in both public clouds and Intel’s private cloud. As shown in Figure 3, our objective is to create guidelines for cloud BI and its positioning at Intel, then merge and extend existing IT BI portfolio offerings to include the public cloud. To realize the benefits associated with cloud BI, we must know when to choose cloud BI instead of one of our other two enterprise BI aspects referenced in Figure 2. We have identified potential usage patterns for cloud BI at Intel and developed a decision framework that can help us determine which usage pattern best fits a particular BI project. However, even when a cloud BI solution is appropriate, we may decide to use some on-premises tools in order to maximize the value of a previous investment. We have also identified the essential security and data-integration components associated with cloud BI. Table 2. Estimated Cloud Business Intelligence (BI) Cost Savings Cost Area Estimated Savings Infrastructure, provisioning, and support costs We estimate a cost avoidance of USD 20,000 capital expenditure and USD 35,000 support expense per project. This could add up to USD 1 to 2 million annual cost avoidance (based on 2012 public-cloud pricing). Time to market We expect to reduce the time required to provision infrastructure and platform services by 1 to 4 weeks. Impact to IT resources Infrastructure management and production support accounts for 30 to 50 percent of IT’s BI cost. Cloud BI could reduce this to 15 to 25 percent, enabling IT to focus more on core and strategic initiatives and provide cutting-edge technology exploration—thereby bringing additional value to Intel. Figure 3. These guidelines helped a group of IT experts evaluate cloud business intelligence (BI) tools. Paper Study • Choose product and cloud offerings • Conduct a comprehensive product study Positioning • BI engineering architecture work group • IT BI technical review groups • BI portfolio Pilot and Proof of Concept • Partner for hands-on use case evaluation • Validate the findings • Adjust positioning Compare to Existing In-house Tools • Cost, features, security • Limitations • Network performance Publishing/Integration • Enterprise decision making • Architecture work groups • Joint steering committees Cloud Patterns • Identify patterns • Map tools to patterns • Develop decision flow Extend and Modify Guidance • IT BI strategy guidance • Funding model • BI portfolio involvement EVALUATING CLOUD BI AT INTEL
  • 5. www.intel.com/IT  5 Extending Enterprise Business Intelligence and Big Data to the Cloud  IT@Intel White Paper Determining Cloud BI Usage Patterns To fully understand how cloud BI could benefit Intel, we first needed to understand how it could be used. We identified three broadly defined cloud BI scenarios, illustrated in Figure 4. Each of the scenarios differs in the place the data is stored and the way it is consumed. • No integration. In the left-hand scenario, no integration occurs between on-premises data and cloud data, and there is no shared interface between on-premises and cloud-based solutions. • Virtual integration. In the middle scenario, the data is stored in the cloud and is integrated with on-premises data using a VPN. In this scenario, no data is physically moved. • Physical integration. In the right-hand scenario, data integration occurs through physical movement of data. Within these three scenarios, we identified 10 usage patterns that are applicable to Intel’s BI environment, based on where the data is consumed, where the data and user-facing tools (UFTs) exist, and whether physical movement of data occurs. For example, in a full-cloud solution with no integration (Patterns 1 and 2), both the data and tools are stored in the cloud, and the data is consumed in the cloud. A virtual integration (Patterns 5 and 6) could have the UFTs either in the cloud or on-premises, and data would reside both on-premises and in the cloud. There are more options for physical integration (Patterns 7 and 8), depending on whether the data moves from the cloud to the premises, or from the premises to the cloud. The usage patterns are illustrated in Table 3. Table 3. Cloud Business Intelligence (BI) Usage Patterns for Data and User-Facing Tools (UFTs) CLOUD CONSUMPTION PATTERN 1: NO DATA INTEGRATION Full Cloud PATTERN 3: PHYSICAL INTEGRATION PATTERN 5: VIRTUAL INTEGRATION PATTERN 7: PHYSICAL INTEGRATION PATTERN 9: NO DATA INTEGRATION CLOUD ON-PREMISES CLOUD ON-PREMISES CLOUD ON-PREMISES CLOUD ON-PREMISES CLOUD ON-PREMISES UFT UFT UFT UFT UFT DATA DATA MOVES FROM ON-PREMISES TO CLOUD DATA DATA DATA MOVES FROM CLOUD TO ON-PREMISES DATA ON-PREMISES CONSUMPTION PATTERN 2: NO DATA INTEGRATION PATTERN 4: PHYSICAL INTEGRATION PATTERN 6: VIRTUAL INTEGRATION PATTERN 8: PHYSICAL INTEGRATION PATTERN 10: NO DATA INTEGRATION Full On-Premises CLOUD ON-PREMISES CLOUD ON-PREMISES CLOUD ON-PREMISES CLOUD ON-PREMISES CLOUD ON-PREMISES UFT UFT UFT UFT UFT DATA DATA MOVES FROM ON-PREMISES TO CLOUD DATA DATA DATA MOVES FROM CLOUD TO ON-PREMISES DATA Figure 4. Cloud business intelligence (BI) can be characterized by no integration, virtual integration, or physical integration. End User Reporting App Data Storage End User Reporting App Data Storage SEGREGATED NO DATA INTEGRATION End User Reporting App Data Storage End User Reporting App Data Storage VIRTUAL DATA INTEGRATION End User Reporting App Data Storage End User Reporting App Data Storage PHYSICAL DATA INTEGRATION CLOUD ON-PREMISES VPN VPN SFTP Data physically moves Data does not physically move VPN virtual private network SFTP secure file transfer protocol
  • 6. 6  www.intel.com/IT IT@Intel White Paper  Extending Enterprise Business Intelligence and Big Data to the Cloud Choosing the Right Usage Pattern for the Use Case Sometimes, other options are more appropriate than using a cloud BI offering. Table 4 summarizes our conclusions about when cloud BI is appropriate. Generally, we recommend that BUs do not use a cloud BI offering just because it is available. The BUs need to determine if the cloud BI offering is going to be cost effective, if the required skill set is going to be sustainable, and if the platform and technology is supportable. For those projects where cloud BI is a good fit, we have developed a decision framework that pinpoints the most appropriate cloud BI usage pattern based on the answers to a series of questions (see Table 5). This approach makes it easier to select a cloud BI solution and standardizes the process for the enterprise. Figure 5 illustrates two examples of using the questions to arrive at several usage patterns. In Example 1, the data is on-premises. If data integration with the cloud is not required, the decision framework indicates usage pattern #9 (UFTs in the cloud, data on-premises) or usage pattern #10 (UFTs and data on-premises). If integration and fresh data are required, the decision framework results in usage pattern #6 (UFTs on-premises, data both on-premises and in the cloud). In Example 2, the data is in the cloud. If integration is required and performance is a top priority, the decision framework results in usage pattern #4 (UFTs on-premises, data in both places with movement from on-premises to the cloud). But if integration is not required, either usage pattern #1 (UFTs and data in the cloud) or #2 (UFTs on-premises, data in the cloud) could be appropriate, depending on how critical cost, volume, and performance features are. Table 4. Considerations for Determining Whether Cloud Business Intelligence (BI) Is Appropriate Cloud BI may be appropriate Cloud BI may not be appropriate Required technologies are not already hosted Required technologies are already hosted in the enterprise Processes, applications, and data are largely independent Processes, applications, and data are largely coupled and most data is already on-premises Points of integration are well defined Points of integration are not well defined A lower level of security is adequate High-level security is required, or the data classification requires the data be kept on-premises Web is the desired platform Applications require native interfaces Agility and elasticity are critical Enterprise-level performance is critical Cost is an issue Legacy applications are involved Applications are new and hosting skills are non-existent Desired products are not available in a cloud- hosted environment Table 5. Questions Used to Determine the Most Appropriate Cloud Business Intelligence (BI) Usage Pattern Questions Possible Answers What is the primary source of data? • Cloud • On-premises Is the data integrated with the cloud? • Yes • No Are desired features and functionality available? • Cloud • On-premises Where will the user- facing tools (UFTs) and data be consumed? • Cloud • On-premises Is performance or freshness of data more important? • Fresh data with virtual integration • High performance with physical integration on-premises Are cost, volume, and performance features critical? • Yes • No What is the nature of the project? • Temporary (proof of concept or evaluation) • Permanent (business unit project) Data Integration with Cloud? Performance or Fresh Data? On-Premises UFT and Consumption? No Yes Data Integration with On-Premises? Performance or Fresh Data? Volume, Cost, Performance? Volume, Cost, Performance? No Performance Physical Integration On-Premises Fresh Data/Virtual Integration No No No Yes Yes Yes PATTERN 10: NO DATA INTEGRATION Full On-Premises UFT DATA ON-PREMISESCLOUD PATTERN 9: NO DATA INTEGRATION UFT DATA ON-PREMISESCLOUD PATTERN 6: VIRTUAL INTEGRATION UFT DATADATA ON-PREMISESCLOUD PATTERN 1: NO DATA INTEGRATION Full Cloud UFT DATA ON-PREMISESCLOUD PATTERN 2: NO DATA INTEGRATION UFT DATA ON-PREMISESCLOUD PATTERN 4: PHYSICAL INTEGRATION UFT DATA MOVES FROM ON-PREMISES TO CLOUD ON-PREMISESCLOUD Potential Cloud BI Primary Source of Data? On-Premises or Cloud On-Premises Potential Cloud BI Primary Source of Data? On-Premises or Cloud Cloud EXAMPLE 1 EXAMPLE 2 Figure 5. Our cloud business intelligence (BI) decision framework helps determine the best usage pattern for a particular use case.
  • 7. www.intel.com/IT  7 Extending Enterprise Business Intelligence and Big Data to the Cloud  IT@Intel White Paper It is important to note that, although not directly illustrated in the examples in Figure 5, the decision framework is actually more of a conceptual circle. That is, traversing one path (such as cloud-only or on-premises-only) in the decision framework may result in switching to the other side if certain criteria are met. For example, if the cost is too high or the performance is too degraded in the cloud, the decision framework will direct the decision maker back to the on-premises path. Surveying the Available Tools For each usage pattern there is a certain set of tools and products available from a variety of cloud providers and application suppliers: • User-facing, reporting, processing, and analytical tools • Storage platforms, including data warehouses, databases, and unstructured data containers • Data integration tools for the usage patterns involving physical data movement • Connectivity options, including corporate network, public network, or open VPN In some cases an existing investment in a tool that is part of Intel’s plan of record (PoR) may supersede the decision to use other available tools. For example, if an adequate data analysis tool is already part of the PoR, then it may not be appropriate to invest in another product just because it is available in the cloud. We recommend that a cloud BI solution use new cloud- based tools only if the PoR tools do not meet business requirements or provide the necessary capabilities. Security and Data Integration Considerations Cloud computing can help reduce costs, increase business agility, and enable IT to focus on projects with a high return on investment (ROI). As we continue to explore the use of cloud BI at Intel, we also realize the ongoing need to protect data according to Intel information security policies and to safely and efficiently integrate data. SECURITY The implementation of a security solution varies for each of the 10 cloud BI usage patterns we identified. However, all 10 usage patterns share the following security components: • User authentication, which helps validate users’ identities • Entitlement capabilities, which control users’ access to data files and in some cases restrict access to certain rows and columns • User-group-management capabilities, which enable efficient integration and management of on-premises user permissions and entitlements, such as integration with directory services and protocols DATA INTEGRATION Performing a preliminary evaluation can help us understand the challenges associated with data integration between the cloud and on-premises environments. Data integration can be difficult due to a number of factors including but not limited to data classification, data volume, and data latency. Near-real-time information requirements can make virtual data integration the best approach, whereas performance and cost requirements can make physical data integration a better approach. However, these requirements often overlap and contradict each other, so it is important to find an appropriate balance between the most appropriate data integration methods. For example, physical data movement from one environment to another can increase the analysis performance but may not be cost effective and may pose security risks that must be mitigated by encrypting and securing in-flight data. Or, virtual data integration may effectively limit how much data can be reasonably integrated. We also consider data- life-cycle management, as it dictates how much data we retain and how often it is purged. NEXT STEPS Having identified cloud BI usage patterns, we are now engaged in classifying the products and tools available in the market and determining which ones may be used in Intel IT’s BI environment. Each use case needs its own analysis before we can determine the best-fit usage pattern and best cloud BI offerings. We will conduct PoCs and pilot projects to validate what we discovered about usage patterns. We also plan to integrate cloud BI guidelines into our existing enterprise BI guidelines, which will help enable BUs to choose the BI aspect that best fits their needs and that provides the highest value to the enterprise. We have taken a prescriptive approach to designing the decision framework to direct BI use cases to the cloud. We will continue to refine the decision criteria as more PoCs and pilots test the rigor of our framework.
  • 8. THE INFORMATION PROVIDED IN THIS PAPER IS INTENDED TO BE GENERAL IN NATURE AND IS NOT SPECIFIC GUIDANCE. RECOMMENDATIONS (INCLUDING POTENTIAL COST SAVINGS) ARE BASED UPON INTEL’S EXPERIENCE AND ARE ESTIMATES ONLY. INTEL DOES NOT GUARANTEE OR WARRANT OTHERS WILL OBTAIN SIMILAR RESULTS. INFORMATION IN THIS DOCUMENT IS PROVIDED IN CONNECTION WITH INTEL PRODUCTS. NO LICENSE, EXPRESS OR IMPLIED, BY ESTOPPEL OR OTHERWISE, TO ANY INTELLECTUAL PROPERTY RIGHTS IS GRANTED BY THIS DOCUMENT. EXCEPT AS PROVIDED IN INTEL’S TERMS AND CONDITIONS OF SALE FOR SUCH PRODUCTS, INTEL ASSUMES NO LIABILITY WHATSOEVER AND INTEL DISCLAIMS ANY EXPRESS OR IMPLIED WARRANTY, RELATING TO SALE AND/OR USE OF INTEL PRODUCTS INCLUDING LIABILITY OR WARRANTIES RELATING TO FITNESS FOR A PARTICULAR PURPOSE, MERCHANTABILITY, OR INFRINGEMENT OF ANY PATENT, COPYRIGHT OR OTHER INTELLECTUAL PROPERTY RIGHT. Intel, the Intel logo, Look Inside., and the Look Inside. logo are trademarks of Intel Corporation in the U.S. and/or other countries. *Other names and brands may be claimed as the property of others. Copyright 2014 Intel Corporation. All rights reserved. Printed in USA Please Recycle 0414/ACHA/KC/PDF 330110-001US For more information on Intel IT best practices, visit www.intel.com/IT. CONCLUSION Intel’s BUs are generating increasing amounts of external data using cloud- based SaaS applications. To make it more efficient for these BUs to perform analytics on this data, Intel IT is incorporating cloud BI into Intel’s overall enterprise BI strategy. The entire enterprise can benefit from integrating cloud BI solutions into the BI portfolio. The BUs benefit by reducing infrastructure and IT support costs, speeding the execution of PoCs and exploratory activities, and bringing applications to market more quickly. For Intel IT, cloud BI can provide faster deployment of solutions, flexible capacity, faster and less expensive exploration of innovative technologies, as well as reduced capital, licensing, and maintenance costs. The Intel IT cloud BI evaluation team plans to create a single integrated set of guidelines that apply to these three models: • Cloud BI • A combination of on-premises physical servers and Intel’s private cloud • On-premises physical servers only We have identified 10 cloud BI usage patterns in the Intel environment. These patterns represent different combinations of where the data is consumed (in the cloud or on-premises), where the UFTs and data reside, and whether the data is physically moved. We have also developed a decision framework based on questions that help pinpoint the most appropriate cloud BI usage pattern for a particular use case. By adding cloud BI to the existing set of BI platforms, Intel IT is enabling Intel BUs to mine a broader range of data—quickly, deeply, and cost-effectively. This expanded architecture enables BUs to solve more high- value business problems, achieve greater operational efficiencies, and improve their competitive performance in global markets. RELATED INFORMATION Visit www.intel.com/IT to find content on related topics: • “Broadening Access to Advanced Analytics in the Enterprise” • “Cloud Computing Cost: Saving with a Hybrid Model” • “Configuring an In-Memory BI Platform for Extreme Performance” • “Developing a Highly Available, Dynamic Hybrid Cloud Environment” • “Enhancing Cloud Security Using Data Anonymization” • “Integrating Data Warehouses with Data Virtualization for BI Agility” • “Managing Data for Intel’s Enterprise Private Cloud Infrastructure” • “Using a Multiple Data Warehouse Strategy to Improve BI Analytics” CONTRIBUTORS Seshu Edala IT Capability Engineer Adam Hammond IT BI Data Management Technical Lead Naveen Kalia IT BI Engineering Database Administrator Kishore Kottangada IT BI Engineering (front-end tools and portal integration) Sreenivasa Puvvada IT BI Engineering (advanced analytics) Ankura Sinku IT BI Data Management Application Developer Mike Taylor IT BI Data Management Technical Lead Special thanks to: Josh Crawford IT BI Engineering (front-end tools and portal integration) Eswara Ghorakavi IT BI Engineering Security Analyst Greg Kime IT Strategic Architect (big data) Sridhar Mahankali IT Cloud Services Network Engineer Gerald Seaman IT Cloud Broker Anil Varhadkar IT BI Strategic Architect ACRONYMS BI business intelligence BU business unit IaaS infrastructure as a service PoC proof of concept PaaS platform as a service PoR plan of record ROI return on investment SaaS software as a service TCO total cost of ownership UFT user-facing tools IT@Intel White Paper  Extending Enterprise Business Intelligence and Big Data to the Cloud