Who say elephant can't dance

Notas del editor

1. Louis Gerstner served IBM from April 1993 to March 2002.
2. In 1956, Watson Jr. introduced System/360, Windows OS of its era for 3 decades.
3. The expense cuts was the most realistic restructuring program IBM had. It has to come from top. At the same time, it was a challenge to retain the best talents.
4. Xerox going into financial services; Coca-cola into movies; kodak into pharmaceuticals. Marketing myopia: They think they are into railways only, not the transportation business. He argues companies focus on too narrow a segment. He believes that in most cases a company has a set of competitive advantages in its base business. It may be hard- very hard to redirect or reenergize an existing enterprise. But it’s a lot easier than throwing that enterprise over the fence into a totally new enviornment and succeeding. STICK TO YOUR KNITTING. Managers must be asked to report on their performance and explain their successes and failures.
5. Small companies are fast, enterpreneurial, responsive.