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BUILDING CORPORATE BRANDING THROUGH INTERNAL MARKETING: THE CASE OF UK RETAIL BANKS By Ioanna Papasolomou  & Demetris Vrontis
BACKGROUND ,[object Object],[object Object],[object Object]
INTERNAL MARKETING ,[object Object],[object Object],[object Object],[object Object],[object Object]
INTERNAL MARKETING  (Cont..) ,[object Object],[object Object],[object Object]
BRANDING ,[object Object],[object Object],[object Object],[object Object]
BRANDING   (Cont..) ,[object Object],[object Object],[object Object],[object Object]
INTERNAL MARKETING & BRANDING ,[object Object],[object Object],[object Object],[object Object]
BUILDING CORPORATE BRANDING THROUGH INTERNAL MARKETING THE CASE OF UK RETAIL BANK INDUSTRY
PURPOSE OF THE STUDY ,[object Object],[object Object]
METHODOLOGY ,[object Object],[object Object]
BRAND BUILDING ACTIVITIES FOR FMCG V/S FINANCIAL SERVICES ,[object Object],[object Object]
BRAND BUILDING ACTIVITIES FOR FMCG V/S FINANCIAL SERVICES  (Cont..) ,[object Object]
BRAND BUILDING ACTIVITIES FOR FMCG V/S FINANCIAL SERVICES  (Cont..) ,[object Object]
BRAND BUILDING ACTIVITIES FOR FMCG V/S FINANCIAL SERVICES  (Cont..) ,[object Object]
BRAND BUILDING ACTIVITIES FOR FMCG V/S FINANCIAL SERVICES  (Cont..) ,[object Object]
IM AS A MEANS FOR BUILDING STRONG CORPORATE BRAND ,[object Object],[object Object]
IM AS A MEANS FOR BUILDING STRONG CORPORATE BRAND  (Cont..) ,[object Object],[object Object]
IM AS A MEANS FOR BUILDING STRONG CORPORATE BRAND  (Cont..) ,[object Object],[object Object]
RESEARCH FINDINGS ,[object Object],[object Object],[object Object]
RESEARCH FINDINGS  (Cont..) ,[object Object],[object Object]
CONCLUSION ,[object Object],[object Object],[object Object]
CONCLUSION   (Cont..) ,[object Object],[object Object]
THE END…. Thank You.

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