Presentation discuss about Magento its advantages and steps through which one can improve the Magento E-Commerce store

1. STEPS TO IMPROVE MAGENTO E-
COMMERCE STORE

2. MAGENTO
 Magento is a very powerful and fast growing e-
commerce platform which uses Zend PHP and
MySQL databases.
 Was originally developed by Varian Inc. a U.S.
private company head quarters in Culver city,
California, with assistance of Volunteers,
 And was initially released on March 31 2008.
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3. ADVANTAGES
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• Magento has large
community of developers
and users
• one is able to leverage the
pool of knowledge from
Magento contributors
Strong
Community
• Version like Magento
Community is free
• rest are offered at a very
affordable price.
Cost
Effective
• It is easy to install and
does not require long and
complex process
• Version like Magento
Community is free
• One can easily download
magento on the server
Easy
Installation
• Allows Owner to build and
optimize the offerings on
site
• One can make changes
according to business
requirements and budget
Flexible
ADVANTAGES

5. STEPS FOR IMPROVEMENT
1. Develop Good Content
2. Better Display and Presentation
3. Use of Social Log in option
4. Presence in Social Media
5. Better Customer Services
6. Tracking & Measuring Efforts
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6. DEVELOP GOOD CONTENT
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7. DEVELOP GOOD CONTENT
 For e-commerce one thing that will never change is
importance of quality content on website,
 Content was, is and will be the most important
factor to convert visitors of website into buyer.
 Thus, as an e-commerce business owner one has
to focus on developing content in most convenient
way which is related to customer needs and
preference. 7
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8. BETTER PRESENTATION OF CONTENT
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9. BETTER PRESENTATION OF
CONTENT
 E-Commerce Market is the market which is highly
affected with the experiences of customer with website
while purchasing.
 Thus one should focus on the aspect by,
 Creating better visuals and videos of Product,
 Enabling Easy Navigation to check the Content on site,
 Providing features to check the product in different size,
 Easy Drag & Drop Option.
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10. ENABLE SOCIAL LOG IN OPTION
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11. ENABLE SOCIAL LOG IN OPTION
 To make a separate Log in Id and then to access E-
commerce Website may prove headache for site
visitor,
 Which may then after lead them to not purchasing
from the website,
 Thus one should provide the customer option for
log in with their social account,
 Which will help them to retain their customers. 11
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12. PRESENCE IN SOCIAL MEDIA
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13. PRESENCE IN SOCIAL MEDIA
 Presence in Social Media helps one to,
 Reach to the Target audience,
 Stay Interactive with Customers,
 Create Brand Awareness,
 Increase and Spread the reach of business.
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14. BETTER CUSTOMER SERVICE
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15. BETTER CUSTOMER
SERVICE
 We are living in the world surrounded with services.
 One should focus on their offerings and services to the
customer to provide the customer best experience with
company to create positive brand image.
 It can be done through,
 Easy Check in and Payment Process
 Providing quick solutions to the problems
 Providing Regular Updates
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16. TRACKING AND MEASURING YOUR
EFFORTS
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17. TRACKING AND MEASURING YOUR
EFFORTS
 For an E-commerce Player it is necessary to keep
track of their efforts and its results.
 One with the use of tools like,
 Google Analytics,
 Web Master,
 Extensions for Summary Report,
 Can track the impact of all the activities and can
measure the performance of E-Commerce site 17
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18. ABOUT US
Here, at Xhtmljunkies we are providing various E-
Commerce and Web Development solutions with the
advanced tools like Magento, Wordpress, Joomla,
etc. And have created the large group of Valued
Clients by providing excellent service and 24/7
support.
Address: 305, 306 Iscon Centre, Shivranjani Cross
Road, Ahmedabad, Gujarat, India.
079-40062525
Website: www.xhtmljunkies.com
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