9. Max no. of times a patient takes
medicine is 3 TIMES a day
Preferable timing to consume
medication is between
8:00 and 20:00
Friday, September 25, 2009
10. Jonathan Diong,
Pharmacist
Max no. of times a patient takes
medicine is 3 TIMES a day
Preferable timing to consume
medication is between
8:00 and 20:00
Friday, September 25, 2009
11. Must be simple and
straight forward for
elderly to comprehend
Friday, September 25, 2009
12. Associate Prof Lim Swee Hia,
Director of nursing
Must be simple and
straight forward for
elderly to comprehend
Friday, September 25, 2009
30. Customer Base
Target
Customer:
Elderly
Distribution
Channel:
Hospitals,
Pharmacies &
Websites
Friday, September 25, 2009
31. Sales Strategy
Priced at S$100
Collaboration with MOH
Tap on MediSave Accounts
Local Expansion Global Expansion
Friday, September 25, 2009
32. Marketing Strategy
Establish Reputation
Massive Advertising through the use of Media
Friday, September 25, 2009
33. why should you invest?
Sustainable competitive advantage
NO similar product in the local market
High profit margin
socially responsible
Friday, September 25, 2009
34. our sit back and enjoy
process video
Friday, September 25, 2009