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H&m digital strategy
- 5. Tactics & Tools
What’s in the App:
catalog
online
order
update trends
deals
Daily Estimates:
514-629 clicks
53.4k-60.9k impressions
1.62-1.97 Ave. positions
$1,961-$2,067 cost
- 7. How to Measure Success
• Google Analytics
• Sales online and in physical stores
• Engagement increase