SlideShare una empresa de Scribd logo
1 de 33
SAP Tagline Story
Meet       			Jessica
@ She lives in…
    And works at …
As an American Girl she cares for …. (Cliché)
And as a SAP American customer Jessica knows by heart and understands very well…
The Best-Run Businesses Run SAP
English is her mother tongue and therefore she understands and memorizes easily the nice play on the word “Run” The Best-Run Businesses Run SAP
She is perfectly aware of what  SAP can do for her company The Best-Run Businesses Run SAP
Meet       			Frederic
Frederic lives in …
He works as a purchasing manager at the office of a SAP French customer
As a French guy he makes time for …. (also a cliché)
But as a non English speaker Frederic is not able to properly grasp and memorize …
The Best-Run Businesses Run SAP
He therefore doesn’t understand the SAP taglinewell because at English school he learned thatthe meaning of “Run” is …
This is (may be) the reason why in every non speaking English SAP Website …
The “Best-Run Businesses Run SAP” thing has disappeared  Not even translated !
Where as in the SAP website for English speaking people ….
The “Best-Run Businesses Run SAP” is present at each page !
On the other hand, Frederic understands and memorizes easily other famous English taglines …
Just do itThink DifferentConnecting PeopleWe’re No. 2. We try harder The happiest place on earth Make every day a better dayMaking the sky the best place on Earth…
    So is it possible to find ?
One SAP English sentence that would make it easier for Frederic to fully understand and memorize it, in spite of his English school level ?
A unique sentence that every SAP customer could share over the world ?
Let’s discuss that at the innovation Day   May the 5th  15H 30 - 16H 30Conference Call : +33 170 729 898    Participant code : 01734409

Más contenido relacionado

Más de PETIT XAVIER

Telling story for beneteau
Telling story for beneteauTelling story for beneteau
Telling story for beneteauPETIT XAVIER
 
Meet xavier petit (2)
Meet xavier petit (2)Meet xavier petit (2)
Meet xavier petit (2)PETIT XAVIER
 
Telling storie selling_the_value
Telling storie selling_the_valueTelling storie selling_the_value
Telling storie selling_the_valuePETIT XAVIER
 
Episode 4 it_transformation_services
Episode 4 it_transformation_servicesEpisode 4 it_transformation_services
Episode 4 it_transformation_servicesPETIT XAVIER
 
Episode 3 collaborative_roadmap
Episode 3 collaborative_roadmapEpisode 3 collaborative_roadmap
Episode 3 collaborative_roadmapPETIT XAVIER
 
Don't be afraid story
Don't be afraid storyDon't be afraid story
Don't be afraid storyPETIT XAVIER
 
Template for software demo
Template for software demoTemplate for software demo
Template for software demoPETIT XAVIER
 
Sarah et la gestion commerciale nwbc
Sarah et la gestion commerciale nwbcSarah et la gestion commerciale nwbc
Sarah et la gestion commerciale nwbcPETIT XAVIER
 
Drawing for washing business
Drawing for washing businessDrawing for washing business
Drawing for washing businessPETIT XAVIER
 
Brainstorming With Our Customer
Brainstorming With Our CustomerBrainstorming With Our Customer
Brainstorming With Our CustomerPETIT XAVIER
 
Nancy Duarte Redux
Nancy Duarte ReduxNancy Duarte Redux
Nancy Duarte ReduxPETIT XAVIER
 
Ease Of Use Presentation
Ease Of Use PresentationEase Of Use Presentation
Ease Of Use PresentationPETIT XAVIER
 
thinking out of the boxes
thinking out of the boxesthinking out of the boxes
thinking out of the boxesPETIT XAVIER
 
How To Change Bad Product Into Something
How To Change Bad Product Into SomethingHow To Change Bad Product Into Something
How To Change Bad Product Into SomethingPETIT XAVIER
 
Tutorial Mise à Jour Prix De Revient Dans Fiche Media
Tutorial  Mise à Jour Prix De Revient Dans Fiche MediaTutorial  Mise à Jour Prix De Revient Dans Fiche Media
Tutorial Mise à Jour Prix De Revient Dans Fiche MediaPETIT XAVIER
 

Más de PETIT XAVIER (20)

Telling story for beneteau
Telling story for beneteauTelling story for beneteau
Telling story for beneteau
 
Meet xavier petit (2)
Meet xavier petit (2)Meet xavier petit (2)
Meet xavier petit (2)
 
Telling storie selling_the_value
Telling storie selling_the_valueTelling storie selling_the_value
Telling storie selling_the_value
 
Episode 4 it_transformation_services
Episode 4 it_transformation_servicesEpisode 4 it_transformation_services
Episode 4 it_transformation_services
 
Episode 3 collaborative_roadmap
Episode 3 collaborative_roadmapEpisode 3 collaborative_roadmap
Episode 3 collaborative_roadmap
 
Bruno story
Bruno storyBruno story
Bruno story
 
Value slides
Value slides  Value slides
Value slides
 
Don't be afraid story
Don't be afraid storyDon't be afraid story
Don't be afraid story
 
Jessica story
Jessica story Jessica story
Jessica story
 
Charles' story
Charles' story Charles' story
Charles' story
 
Template for software demo
Template for software demoTemplate for software demo
Template for software demo
 
Sarah et la gestion commerciale nwbc
Sarah et la gestion commerciale nwbcSarah et la gestion commerciale nwbc
Sarah et la gestion commerciale nwbc
 
Drawing for washing business
Drawing for washing businessDrawing for washing business
Drawing for washing business
 
Brainstorming With Our Customer
Brainstorming With Our CustomerBrainstorming With Our Customer
Brainstorming With Our Customer
 
Nancy Duarte Redux
Nancy Duarte ReduxNancy Duarte Redux
Nancy Duarte Redux
 
Innovation
InnovationInnovation
Innovation
 
Ease Of Use Presentation
Ease Of Use PresentationEase Of Use Presentation
Ease Of Use Presentation
 
thinking out of the boxes
thinking out of the boxesthinking out of the boxes
thinking out of the boxes
 
How To Change Bad Product Into Something
How To Change Bad Product Into SomethingHow To Change Bad Product Into Something
How To Change Bad Product Into Something
 
Tutorial Mise à Jour Prix De Revient Dans Fiche Media
Tutorial  Mise à Jour Prix De Revient Dans Fiche MediaTutorial  Mise à Jour Prix De Revient Dans Fiche Media
Tutorial Mise à Jour Prix De Revient Dans Fiche Media
 

Último

Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxCorporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxRustici Software
 
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Jeffrey Haguewood
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Miguel Araújo
 
Ransomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdfRansomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdfOverkill Security
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...DianaGray10
 
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyArtificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyKhushali Kathiriya
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodJuan lago vázquez
 
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MIND CTI
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...Martijn de Jong
 
GenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdfGenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdflior mazor
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024The Digital Insurer
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobeapidays
 
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWEREMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWERMadyBayot
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century educationjfdjdjcjdnsjd
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businesspanagenda
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMESafe Software
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc
 
ICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesrafiqahmad00786416
 
A Beginners Guide to Building a RAG App Using Open Source Milvus
A Beginners Guide to Building a RAG App Using Open Source MilvusA Beginners Guide to Building a RAG App Using Open Source Milvus
A Beginners Guide to Building a RAG App Using Open Source MilvusZilliz
 

Último (20)

Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxCorporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptx
 
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 
Ransomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdfRansomware_Q4_2023. The report. [EN].pdf
Ransomware_Q4_2023. The report. [EN].pdf
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
 
Artificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : UncertaintyArtificial Intelligence Chap.5 : Uncertainty
Artificial Intelligence Chap.5 : Uncertainty
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
 
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
GenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdfGenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdf
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWEREMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
 
ICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesICT role in 21st century education and its challenges
ICT role in 21st century education and its challenges
 
A Beginners Guide to Building a RAG App Using Open Source Milvus
A Beginners Guide to Building a RAG App Using Open Source MilvusA Beginners Guide to Building a RAG App Using Open Source Milvus
A Beginners Guide to Building a RAG App Using Open Source Milvus
 

What is the sap sentence teaser

  • 2. Meet Jessica
  • 3. @ She lives in…
  • 4.
  • 5. And works at …
  • 6.
  • 7. As an American Girl she cares for …. (Cliché)
  • 8.
  • 9. And as a SAP American customer Jessica knows by heart and understands very well…
  • 11. English is her mother tongue and therefore she understands and memorizes easily the nice play on the word “Run” The Best-Run Businesses Run SAP
  • 12. She is perfectly aware of what SAP can do for her company The Best-Run Businesses Run SAP
  • 13. Meet Frederic
  • 15.
  • 16. He works as a purchasing manager at the office of a SAP French customer
  • 17.
  • 18. As a French guy he makes time for …. (also a cliché)
  • 19.
  • 20. But as a non English speaker Frederic is not able to properly grasp and memorize …
  • 22. He therefore doesn’t understand the SAP taglinewell because at English school he learned thatthe meaning of “Run” is …
  • 23.
  • 24. This is (may be) the reason why in every non speaking English SAP Website …
  • 25. The “Best-Run Businesses Run SAP” thing has disappeared Not even translated !
  • 26. Where as in the SAP website for English speaking people ….
  • 27. The “Best-Run Businesses Run SAP” is present at each page !
  • 28. On the other hand, Frederic understands and memorizes easily other famous English taglines …
  • 29. Just do itThink DifferentConnecting PeopleWe’re No. 2. We try harder The happiest place on earth Make every day a better dayMaking the sky the best place on Earth…
  • 30. So is it possible to find ?
  • 31. One SAP English sentence that would make it easier for Frederic to fully understand and memorize it, in spite of his English school level ?
  • 32. A unique sentence that every SAP customer could share over the world ?
  • 33. Let’s discuss that at the innovation Day May the 5th 15H 30 - 16H 30Conference Call : +33 170 729 898    Participant code : 01734409