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- 1. VIRTUAL WORLDS ‘IN’ OR ‘OUT’ FOR BUSINESS APPLICATIONS? Greenwich Team 4 Alexandra Bayet Christina Alvarado Atman Bhesdadiya Anastasia Toumazou Daniel Marczinek Jargalan Amarsaikhan Avatarina
- 2. SALES e.g. Miss Sixty PUBLIC * STARDOLL
- 3. BRANDING, ADVERTISING & CR e.g. AUDI PUBLIC * 3D CITY
- 4. EDUCATION & RESEARCH e.g. Edinburgh University PUBLIC * SECOND LIFE
- 5. RECRUITMENT e.g. Bundeswehr PUBLIC * HABBO
- 6. INTERNAL * T- SYSTES MMS PUBLIC * ACTIVEWORLDS COLLABORATION e.g. IBM
- 7. TRAINING e.g. IBM (Academy of Technology) PUBLIC * SECOND LIFE INTERNAL * T- SYSTES MMS Athina Chimaridou - IBM Employee Cyprus “You can hear live the teacher speaking, you can raise your hand to ask a question or you can text your question . I found the environment very interesting”.
- 8. INTERNAL * T- SYSTES MMS PUBLIC * SECOND LIFE NEW EMPLOYEE ORIENTATION e.g. Super Buy
- 9. SIMULATION e.g. US Marine Corps PUBLIC * OPENSIM INTERNAL * T- SYSTES MMS Tobias Dreher – T-Systems Learning & knowledge Consultant “Internal virtual worlds are used for training-simulation 75% of the time.”
- 10. INTERNAL * T- SYSTES MMS PUBLIC * SECOND LIFE DEVELOPMENT e.g. Palomar Hospital
- 11. INTERNAL * T- SYSTES MMS PUBLIC * SECOND LIFE Hybrid Events e.g. CEBIT
- 12. IBM ONE COMPANY, SIX WORLDS Platform Selection considerations Use in IBM Enterprise Active Worlds Scalable Events Forterra Quick on-boarding & Voice integration Pilot deployment for early adopters includes team OLIVE Pre-built spaces & presentation facilities meetings & small events OpenSim Familiar interface for Second Life users Meetings, small events, Brainstorming, Community, Wide scope for IBM community Translation, 2D-3D integration, Region involvement & contribution Interoperability, Data-center modelling & BSD licensing: Anyone can get involved management in development Second Life Publicly accessible and familiar to some Events and meetings, Employee orientation, users Learning, Business rehearsals, Serious games, Scalable Systems management, Interoperability with OpenSim Voice integration Torque Simple interface Remote mentoring, Small events, Brainstorming, 2D- Quick on-boarding 3D integration High fidelity Data center modeling Low workstation requirements Control for 2D integration Unity3D Web browser based deployment Proof-of-concepts: Demonstrate 2-3D integration & Light weight & customizable interoperability between worlds
- 13. ISSUES • Technological • unreliable systems • incompatible networks • Slow broadband • slow computers • traffic congestions • redesign of entire information system may be necessary • IT security • Legal • Confidentiality • Ethics • Copyright infringement
- 14. ISSUES • Organisational • Less loyalty • Less real-world interaction • Lack of control • Limited target audience • Viability • Cultural • Lack non-verbal cues • Identity problem George Kyriakoullis, • Addiction Computer Scientist DITS Officer " It is addictive as hell!»
- 15. BENEFITS • Help to establish trust • Help to overcome geographical distances • Increase knowledge resources and capabilities • Enable 24 hour learning • Help to prevent real-life errors Michalis Simillis – Computer Scientist DITS Officer " Disabled people can play as otherwise could not • Time saving experience the war!"
- 16. BENEFITS • Green workplace • Real-time • Immersive George Georgiou – IBM Director Cyprus " Sky is the limit” • Cost saving • Efficient " In the future, due to the economic crisis, • Effective we might use it to manage teams" • Highly involving
- 17. REFERENCES Kimble, Chris, Barlow, Alexis and Li, Feng, Effective Virtual Teams through Communities of Practice (September 2000). Strathclyde Business School Management Science Working Paper No. 2000/9. pp, 5-13Available at SSRN: http://ssrn.com/abstract=634645 or http://dx.doi.org/10.2139/ssrn.634645 Seshasai, Satwik, Malter, Alan J. and Gupta, Amar, The Use of Information Systems in Collocated and Distributed Teams: A Test of the 24-Hour Knowledge Factory (September 21, 2006). Eller College of Management Working Paper No. 1034-06. Pp, 10-32. Available at SSRN: http://ssrn.com/abstract=935106 or http://dx.doi.org/10.2139/ssrn.935106 OECD (2011), Virtual worlds: IMMERSIVE ONLINE PLATFORMS FOR COLLABORATION, CREATIVITY AND LEARNING.OECD DIGITAL ECONOMY PAPERS, No 184. OECD Publishing. Available at: http://search.proquest.com/docview/874045972?accountid=78988 Centaur Communications Ltd (2007), GLOBAL TRENDS?- VIRTUAL B2B: You only live twice. Brand Strategy, 14-15. Available at: http://search.proquest.com/docview/224179527?accountid=78988 Saggi Nevo, Dorit Nevo and Erran Carmel (2012). „Unlocking the Business Potential of Virtual Worlds“ MITSloan Management Review. Accessed in 19th April 2011at http://sloanreview.mit.edu/the-magazine/2011-spring/52311/unlocking-the-business-potential-of-virtual-worlds/ Sherman Aliza (2011) „Virtual Worlds: Immersive Training, Collaboration and Meetings“ GigaOM. Accessed on 19th April, 2012 at http://gigaom.com/collaboration/virtual-environments-for-training-collaboration-and-meetings/ Ives and Junglas (2008). APC Forum: Business Implications of Virtual Worlds and Serious Gaming. MIS Quarterly Executive Vol. 7 No. 3 / Sep 2008. (PDF). George Georgiou. 2012. How virtual world is being used by IBM, Natasa Toumazou, [Telephone Conference] Nicosia and London, Cyprus, 5/04/2012 Athina Chimaridou. 2012. How virtual worlds is being used by IBM, Natasa Toumazou [Telephone Conference] Nicosia and London, 5/04/2012 George Kyriakoullis . 2012. Have you ever used virtual world and how?, Panagiota Toumazou [Face to face interview] Nicosia, 4/04/2012
- 18. REFERENCES Kimble, Chris, Barlow, Alexis and Li, Feng, Effective Virtual Teams through Communities of Practice (September 2000). Strathclyde Business School Management Science Working Paper No. 2000/9. pp, 5-13Available at SSRN: http://ssrn.com/abstract=634645 or http://dx.doi.org/10.2139/ssrn.634645 Seshasai, Satwik, Malter, Alan J. and Gupta, Amar, The Use of Information Systems in Collocated and Distributed Teams: A Test of the 24-Hour Knowledge Factory (September 21, 2006). Eller College of Management Working Paper No. 1034-06. Pp, 10-32. Available at SSRN: http://ssrn.com/abstract=935106 or http://dx.doi.org/10.2139/ssrn.935106 OECD (2011), Virtual worlds: IMMERSIVE ONLINE PLATFORMS FOR COLLABORATION, CREATIVITY AND LEARNING.OECD DIGITAL ECONOMY PAPERS, No 184. OECD Publishing. Available at: http://search.proquest.com/docview/874045972?accountid=78988 Centaur Communications Ltd (2007), GLOBAL TRENDS?- VIRTUAL B2B: You only live twice. Brand Strategy, 14-15. Available at: http://search.proquest.com/docview/224179527?accountid=78988 Saggi Nevo, Dorit Nevo and Erran Carmel (2012). „Unlocking the Business Potential of Virtual Worlds“ MITSloan Management Review. Accessed in 19th April 2011at http://sloanreview.mit.edu/the-magazine/2011-spring/52311/unlocking-the-business-potential-of-virtual-worlds/ Sherman Aliza (2011) „Virtual Worlds: Immersive Training, Collaboration and Meetings“ GigaOM. Accessed on 19th April, 2012 at http://gigaom.com/collaboration/virtual-environments-for-training-collaboration-and-meetings/ Ives and Junglas (2008). APC Forum: Business Implications of Virtual Worlds and Serious Gaming. MIS Quarterly Executive Vol. 7 No. 3 / Sep 2008. (PDF). George Georgiou. 2012. How virtual world is being used by IBM, Natasa Toumazou, [Telephone Conference] Nicosia and London, Cyprus, 5/04/2012 Athina Chimaridou. 2012. How virtual worlds is being used by IBM, Natasa Toumazou [Telephone Conference] Nicosia and London, 5/04/2012 George Kyriakoullis . 2012. Have you ever used virtual world and how?, Panagiota Toumazou [Face to face interview] Nicosia, 4/04/2012
Notas del editor
- Wiskirchen D. 2011. Webinar: Die neue Dimension derWissensvermittlung- Lernen in 3D Welten [PDF]. T-Systems Multimedia Solutions. Via: http://virtually-there.de/assets/110526_Webinar_VLW.pdf. Access: 16.04.2012Ives and Junglas (2008). APC Forum: Business Implications of Virtual Worlds and SeriousGaming. MIS QuarterlyExecutive Vol. 7 No. 3 / Sep 2008. (PDF). Linden Research. Inc, 2012. AL Motors Audi TT Coupe WHITE, Linden Research Inc. Available at: https://marketplace.secondlife.com/p/AL-Motors-Audi-TT-Coupe-WHITE/2733571?id=2733571&slug=AL-Motors-Audi-TT-Coupe-WHITE [Accessed 23 April 2012].Screenshot (O2 commercial):3D City [Accessed 16 April 2012]Screenshot (AUDI):Second Life [Accessed 16 April 2012]
- OECD (2011), Virtual worlds: IMMERSIVE ONLINE PLATFORMS FOR COLLABORATION, CREATIVITY AND LEARNING.OECD DIGITAL ECONOMY PAPERS, No 184. OECD Publishing. Available at: http://search.proquest.com/docview/874045972?accountid=78988. University of Edinburgh, 2011. World Students Join Virtual Graduation, University of Edinburgh. Available at: http://www.ed.ac.uk/about/edinburgh-global/news-events/news/virtual-graudation [Accessed 23 April 2012].ScreenshotUniversity building:Second Life [Accessed 16 April 2012]PictureUniversity graduation:University of Edinburgh, 2011. World Students Join Virtual Graduation, University of Edinburgh. Available at: http://www.ed.ac.uk/about/edinburgh-global/news-events/news/virtual-graudation [Accessed 23 April 2012].
- Screenshot (Bundeswehr):Habbo [Accessed 16 April 2012]
- Ives and Junglas,2008. APC Forum: Business Implications of Virtual Worlds and SeriousGaming. MIS QuarterlyExecutive Vol. 7 No. 3 / Sep 2008. (PDF). ShermanAliza.2011. „Virtual Worlds: Immersive Training, Collaboration and Meetings“,GigaOM. Available at http://gigaom.com/collaboration/virtual-environments-for-training-collaboration-and-meetings/ [Accessed 19 April 2012].Tobias Dreher & Claus Lehmann. 2012. Virtual World Vorstellung und Interview. Interviewed by Daniel Marczinek (inGerman). [Telephone conference and Webinar] Berlin and London. 20 April 2012.Sceenshots:Wiskirchen D. 2011. Webinar: Die neue Dimension derWissensvermittlung- Lernen in 3D Welten [online]. T-Systems Multimedia Solutions. Via: http://virtually-there.de/assets/110526_Webinar_VLW.pdf [Accessed 16 April 2012].
- Public Virtual Worlds: Virtual lands such as the Military Lands (MiLands) in Second Life uses: outreaching residents, as well as for family counselling, simulation, and prototype testing. Many virtual worlds used in security and defence training are PRIVATE such as Virtual Battlespace 2 (VBS2), for instance, which is being used by military and defenceorganisations such as the United States Marine Corps, the Australian Defence Force and United Kingdom’s Ministry of Defence uses: “mission rehearsal, tactical training and simulated combined arms exercises” (Bohemia Interactive, 2008). OECD (2011), Virtual worlds: IMMERSIVE ONLINE PLATFORMS FOR COLLABORATION, CREATIVITY AND LEARNING.OECD DIGITAL ECONOMY PAPERS, No 184. OECD Publishing. Available at: http://search.proquest.com/docview/874045972?accountid=78988.Tobias Dreher & Claus Lehmann. 2012. Virtual World Vorstellung und Interview. Interviewed by Daniel Marczinek (inGerman). [Telephone conference and Webinar] Berlin and London. 20 April 2012.Screenshot Helicopter: Second Life [Accessed 23 April 2012]Screenshot Fire & Server Cooling system process: T-Systems MMS internal promotion pictures [Received 23.04.2012]
- Ives and Junglas,2008. APC Forum: Business Implications of Virtual Worlds and SeriousGaming. MIS QuarterlyExecutive Vol. 7 No. 3 / Sep 2008. (PDF). Screenshot (PalomarHospital): Second Life [Accessed 16 April 2012]Picture (Production line): Wiskirchen D. 2011. Webinar: Die neue Dimension derWissensvermittlung- Lernen in 3D Welten [online]. T-Systems Multimedia Solutions. Via: http://virtually-there.de/assets/110526_Webinar_VLW.pdf [Accessed 16 April 2012].