this presentation is about objectives and growth target of 12th plan and it also involves Agriculture marketing and it's types. There is also the reforms taken in 12th plan for agricultural marketing.

1. 12th FiveYear Plan
The duration of 12th Five year plan is from 1st Apr,
2012 to 31st Mar, 2017. “Towards Faster, Sustainable
And More InclusiveGrowth” reflects the basic
challenge in the 12th plan.The plan aims to achieve
faster and sustainable growth to improve standard of
living of all sections of society.

2. Objectives of 12th Plan
Economic Growth Poverty Reduction
And Employment
Generation
Spreading
Education
Improvement In
Health Standards
Development of
Infrastructure
Environment
Protection
Better Service
Delivery

3. GrowthTargets of 12th Plan
Sectors Average Growth
Rate (Per Annum)
1. Agriculture, ForestryAnd Fishing 4.0
2. Mining And Quarrying 5.7
3. Manufacturing 7.1
4. Electricity, Gas AndWater Supply 7.3
5. Construction 9.1
6. Trade, Hostels And Restaurants 7.4
7. Transport, Storage And Communication 11.8
8. Financing, Insurance Real Estate And Business
Services
9.9
9. Community, Social And Personal Services 7.2
Total GDP
Industry
Services
8.0
7.6
9.0

4. Agricultural
Marketing
Agricultural Marketing means all such activities which
are related to the procurement, grading, storing,
transporting and finally selling the agricultural
produce.The Agricultural Marketing system is a link
between the farm and the non-farm sectors.

5. Present Agricultural Marketing
System In India
• In India four different systems of agricultural marketing are prevalent :-
1. Sale inVillages :- The first method open to the farmers in India is to sell
away their surplus produce to the village moneylenders and traders at a
very low price.The moneylender and traders may buy independently or
work as an agent of a bigger merchant of the nearly mandi. In India more
than 50 per cent of the agricultural produce are sold in these village
markets in the absence of organized markets.
2. Sale in Markets :- The second method of disposing surplus of the Indian
farmers is to sell their produce in the weekly village markets popularly
known as ‘hat’ or in annual fairs.

6. Present Agricultural Marketing
System In India
3. Sale in Mandis:- The third form of agricultural marketing in India is to
sell the surplus produce though mandis located in various small and large
towns.There are nearly 1700 mandis which are spread all over the
country. As these mandis are located in a distant place, thus the farmers
will have to carry their produce to the mandi and sell those produce to
the wholesalers with the help of brokers or ‘dalals’.These wholesalers of
mahajans again sell those farm produce to the mills and factories and to
the retailers who in turn sell these goods to the consumers directly in the
retail markets.
4. Co-operative Marketing:- The fourth form of marketing is the co-
operative marketing where marketing societies are formed by farmers to
sell the output collectively to take the advantage of collective bargaining
for obtaining a better price.

7. Cooperative
Marketing
Cooperative marketing occurs when organizations or
a group of businesses with the same type of product
work together to encourage people to buy their
products.These businesses will usually pool their
money together to pay for marketing and advertising
in print ads, radio spots or other mediums.

8. SuggestionsTo Improve
Cooperative Marketing
1. Multipurpose Societies :- Cooperative marketing societies should
function in coordination with other societies such as primary, state and
central cooperative societies.Thus multipurpose societies would be more
successful than merely the marketing societies.
2. Direct Relation With Consumers :- Cooperative marketing societies
should establish direct relation with consumers.This will fetch the farmer
the maximum possible price for his produce and the consumer will have
to pay minimum possible, in the absence of all middleman.

9. SuggestionsTo Improve
Cooperative Marketing
3. More Processing Activities :- Cooperative societies should pursue
processing activity more vigorously with a view to earning higher profits
from farmers. For example, If Cotton and Cotton Seeds are separated
and processed by the societies, It will certainly fetch the farmer higher
seeds.
4. Establishment of Godowns :- Cooperative marketing societies should
establish godowns in the rural areas as well as in the urban markets with
a view to facilitate storage. Societies can seek credit from the banks and
the government for construction of godowns.

10. SuggestionsTo Improve
Cooperative Marketing
5. Wider Area :- Cooperative societies should widen their area of operation.
Cooperative centers should be set up in far off villages covering the
whole area.This will enable the farmers to be in greater touch with the
societies facilitating their functioning.
6. Grading :- Cooperative marketing societies should vigorously pursued
the operation of Grading.This helps in getting remunerative price for the
crops.

11. SuggestionsTo Improve
Cooperative Marketing
7. Supply of Inputs :- Cooperative societies should ensure that the member
farmers get essential inputs like good quality seeds, fertilizers, pesticides
etc. at competitive price and well in time.
8. Government Agency :- Cooperative marketing societies should function
as government agency. For instance, the societies should ensure that the
Food Corporation of India procures food grains only through cooperative
centers and not directly from markets. Farmers will thus get appropriate
price for their produce and it will also help these societies to develop

12. Agricultural Marketing
And 12th Plan
• For improving agricultural marketing, following measures are proposed in 12th
plan :-
1. Modernization of Mandi infrastructure with adequate provision of
communication and transportation.
2. Boosting private sector participation in developing new regularized
agricultural markets and warehouse.
3. Preventing cartelization by traders and introducing Electronic Auction
platforms for all the Mandis where daily transactions are above 10crore.
4. Remunerative prices will be assured to the farmers for their crops.
5. Special emphasis will be given to markets of horticulture, floriculture,
livestock and fisheries.

13. Agricultural Marketing
And 12th Plan
6. Speeding up reforms in Agricultural Produce Market CommitteesAct in a time
bound manner to develop backward and forward lineages for agricultural
produce and marketing.
7. Marketing Information System will be further strengthened so that farmers
can be updated about current market price of their crops.
8. Modernization of warehouses under the aegis ofWarehouse Regulatory and
DevelopmentAuthority.
9. All wholesale agricultural markets will be professionally managed and
provided with electronic connectivity connected through internet.
10.Construction of rural godowns and cold storages will be further strengthened
to prevent post harvest losses.

14. “
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Thank You
Presentation By :-
Tarseam Singh