A case study on Kauvery hospitals Brand video channel on YouTube.

1. WHY HAS BUILT
THEIR OWN BRAND CHANNEL?

2. Brand channel
homepage.

3. Well-thought-out
playlists.

4. Patient-centric
videos.

6. WHY A HOSPITAL WOULD TAKE SO MUCH EFFORT IN
RUNNING A BRAND CHANNEL?
‣They’ve got around 71.2k subscribers, who would consume their videos, and share
them in their circle if they find them valuable.
‣When someone is sick in their circle, the subscribers are sure to visit “Kauvery
Hospital” than any other hospital. Thanks to the loyalty that was built over the years
through their content.
‣Their subscriber base would keep on increasing as they continue to add value to the
lives of their target audience.
‣To sum it up, through their video channel, they are marketing without directly
marketing.

7. EXCELLENT JOB

8. Every single video is going to work for them in the
coming years.

9. Making the videos work for you demands
long-term thinking.

10. Owned Media
Earned Media
Paid Media
Successful companies understand
the power of owned media and
invest in it.

11. This is exactly
what we do.

12. Video Marketing Company
www.studionavans.com
Ideas + Production + Brand channel Mgmt