Brochure & Order Form_Europe Online Travel Report 2012_by yStats.com

Europe Online Travel Report 2012

March 2012

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March 2012

Publication Date
March 2012
Language
English
Format
PDF & PowerPoint
Number of Pages/Charts
101
Covered Countries
Central Europe: Germany, Austria, Switzerland
Western Europe: UK, France, Belgium, Iceland, Italy, Luxembourg, Netherlands, Spain
Eastern Europe: Croatia, Cyprus, Estonia, Greece, Latvia, Lithuania, Malta, Russia, Slovakia,
Slovenia, Turkey
Scandinavia: Denmark, Finland, Norway, Sweden
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Key Findings
Covering 26 European countries
• Online travel agency bookings grew by almost +20% in Europe in 2011 compared to 2010.
• The UK is projected to remain the largest share of Europe’s online travel market in 2013, followed by
Germany and France.
• In 2011, German vacation bookers preferred buying more costly vacations through travel agencies and
cheaper ones online.
• More than half of UK consumers avoid in-store travel agents altogether in order to completely book
their holidays online.
• French online travel revenue grew stronger between January and September 2011 than French total
B2C E-Commerce revenue.

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Table of Contents (1 of 3)
1. MANAGEMENT SUMMARY 3. CENTRAL EUROPE (cont.)

2. EUROPE REGIONAL 3.2 Austria
• Breakdown of Travel Site Visitors, by Global Region,
• Online Travel Trends, 2010 and Online Travel Sales,
in %, February 2011
in EUR million, 2009-2010
• Composition of Travel Website Visitors, by Global
Region and by Age, in %, February 2011
• Breakdown of Online Leisure/ Unmanaged Business 3.3 Switzerland
Share of Gross Bookings, by Country, in %,
2010 & 2013f • Growth of B2C E-Commerce Sales, by Category
• Online Travel Agency Bookings, in EUR billion and (incl. Travel), in %, 2010
Growth in %, 2010 & 2011 • Online Activities (incl. Travel), in % of Internet
• Breakdown of the Travel Market into Online Travel Users, 2010
and Offline Travel, in %, 2013f
• Percentage of Travelers Booking Online, by Country,
in %, 2011
4. WESTERN EUROPE
• Composition of Visitors to Low-Cost Airlines Websites
by Age Segment, in %, February 2011 4.1 UK (Top Country)
• Top 10 Markets by Online Reach of Travel Properties,
in % and % Change vs. one Year ago, April 2011 • Online Travel Market Trends, 2011 & 2012
• Top 10 Online Travel Properties by Total Unique • Online Shopping Product Category Sales
Visitors, in thousands and % Change vs. one Year (incl. Travel), in % Change, December 2011-
ago, April 2011
January 2012 & January 2011-January 2012
• Online Travel Sales Growth, in % from previous
3. CENTRAL EUROPE
Month, January 2011-January 2012
3.1 Germany (Top Country) • Online Activities (incl. Travel), in % of Internet
Users, 2011
• Online Travel Market Trends, 2011 & 2012
• Goods and Services bought Online (incl. Travel),
• Travel Sector Revenue, divided into Online and
Offline Revenue, in EUR billion, 2006-2011f in % of Internet Users, 2011
• Share of Individuals ever having searched for • Main Holiday Travel Booking Methods (incl. Online),
Travel-related Information Online, in %, January in %, 2012f
2001-January 2011
• Share of Individuals ever having booked Travel • Travel Research Methods (incl. Online), in %, 2012f
Online, in %, January 2001-January 2011 • Breakdown of Primary Topics raised by Travel-Site
• Type of Travel-related Information searched by Visitors, in %, 2011
Online Travel Information Searchers, in %, January
2006 & January 2011 • Breakdown of User Experience Issues of Travel Site
• Travel Category booked Online by Online Travel Visitors, in %, 2011 and Breakdown of Product
Bookers, in %, January 2006 & January 2011 Issues of Travel Site Visitors, in %, 2011
• Share of Internet Users ever having booked
• Websites used for Comparing and Choosing Leisure
overnight Accommodations Online, by Type of
Accommodation, in %, 2011 Travel Products, in %, April 2011
• Websites used for Comparing and Choosing Leisure • Travel Products Booking Methods for Air Travel
Travel Products, in %, April 2011 (incl. Online), in %, April 2011
• Top Online Travel Providers, by Revenue, in EUR
million, 2010 and in % Growth compared to 2009 • Travel Products Booking Methods for Lodging
• Travel Products Booking Methods for Air Travel (incl. Online), in %, April 2011
(incl. Online), in %, April 2011 • Travel-related Activities of Mobile Internet Users,
• Travel Products Booking Methods for Lodging in %, 2011
(incl. Online), in %, April 2011



4. WESTERN EUROPE (cont.) 4. WESTERN EUROPE (cont.)
4.2 France (Top Country) 4.6 Luxembourg
• Online Travel Trends, 2011 • Share of Online Travel Arrangements, in % of Total
Travel Arrangements, 2001-2010
• Online Travel Sales, in EUR billion and Growth in %,
2010 & 2011 • Type of Travel-related Internet Usage, in %,
2001-2010
• B2C E-Commerce Sales by Sector (incl. Travel),
in EUR billion, 2011
4.7 Netherlands
• Goods and Services purchased Online (incl. Travel), • Goods and Services bought Online (incl. Travel), in
in % of Internet Users, 2011 % of frequent Online Shoppers, 2010
• Travel Goods and Services purchased by Online • Breakdown of Travel Website Subcategories, in %,
Travel Shoppers, in %, 2011 April 2011
• Top 5 Travel B2C E-Commerce Sites in France, • Top 10 Travel Sites by total Unique Visitors, in
by Unique Visitors, Q1 2011 thousands, April 2011

4.3 Belgium 4.8 Spain
• Trips and Vacations booked Online, by Age Groups, • Top Online Companies in “Travel & Tourism”,
in %, 2011 in %, 2010

• Online Booking of Tourist Accommodations, by Age
Groups, in %, 2011 5. EASTERN EUROPE
• Other Travel-related Expenditures of Internet Users
5.1 Croatia
(Plane Tickets, Car Rental etc.), by Age Groups,
• Purpose of Internet Usage by Individuals
in %, 2011
(incl. Travel), in %, Q1 2011
• Internet Users using Travel-related Services Online,
• Internet Purchases of Individuals, by Product
by Age Groups, in %, 2011
Categories (incl. Travel), in %, Q1 2009-Q1 2011
4.4 Iceland
5.2 Cyprus
in % of Internet Users, 2011 • Internet Purchases of Individuals, by Product
Categories (incl. Travel), in %, Q1 2011
• Online Activities (incl. Travel), in % of Internet
Users, 2011 • Online Activities of Internet Users (incl. Travel),
by Popularity, in %, Q1 2011
4.5 Italy
5.3 Estonia
in % of Internet Shoppers, 2011 • Goods and Services Purchased Online (incl. Travel),
• Online Activities (incl. Travel), in % of Internet in % of Online Shoppers, 2010 & Q1 2011
Users, 2010 & 2011
• Online Activities of Internet Users (incl. Travel), by
Popularity, in %, Q1 2011



5. EASTERN EUROPE (cont.) 6. SCANDINAVIA

5.4 Greece 6.1 Denmark

• Goods and Services purchased Online (incl. Travel), • Goods and Services (incl. Travel) Purchased on the
in % of Internet Shoppers, April 2009-March 2010 Internet, in % of Online Shoppers, 2010
• B2C E-Commerce (incl. Travel) by Product and
5.5 Latvia
Region, in % of Internet Shoppers,12 Months to
September 2011
Users, 2011
• Breakdown of Vacation Booking Methods

5.6 Lithuania (incl. Online), in %, 2011

Users, 2011
6.2 Finland
5.7 Malta • B2C E-Commerce Sales by Product Category
• Internet Activities (incl. Travel), in % of Internet (incl. Travel), in EUR million, 2010
Users, 2010
• B2C E-Commerce per Product Category
• Goods and Services bought Online (incl. Travel), in % (incl. Travel), in %, Q3 2010
of Internet Users, 2010
• Most reliable Sources of Information when
Planning a Trip (incl. Online), in %, 2011
5.8 Russia
• Websites used for Comparing and Choosing Leisure
Travel Products, in %, April 2011
• Travel Products Booking Methods for Air Travel
6.3 Norway
• Goods and Services bought Online (incl. Travel), in
• Travel Products Booking Methods for Lodging
%, 12 Months to Q2 2011
• Online Activities of Internet Users (incl. Travel),
5.9 Slovakia in %, Q2 2011
in % of Online Shoppers, Q1 2011

5.10 Slovenia
6.4 Sweden
in %, 2011
• Goods and Services bought on the Internet
by Popularity, in %, Q1 2011
(incl. Travel), in % of Internet Shoppers, 2011
• Goods and Services bought on the Internet
(incl. Travel), in % of Internet Shoppers,
5.11 Turkey
April 2010-March 2011
• Internet Activities of Individuals (incl. Travel), in %,
January-March 2011



Samples


In 2011, 57% of British Internet users used the Internet for
“Services related to Travel and Accommodation”.
UK: Online Activities (incl. Travel), in % of Internet Users, 2011
Finding Information about Goods and Services 77%

Using Services related to Travel and Accommodation 57%

Social Networking, eg on Facebook or Twitter 57%

Internet Banking 55%

Reading or downloading Online News, Newspapers or Magazines 53%

Consulting Wikis to obtain Knowledge in any Subject 47%

Seeking Health related Information 42%

Looking for Information about Education, Training or Courses 36%

Selling Goods or Services over the Internet 31%

Looking for a Job or sending a Job Application 30%

Downloading Software (other than Games Software) 30%

Telephoning or making Video Calls (via Webcam) over the Internet 21%

Reading or posting Opinions on civic or political Issues 14%

Professional networking using Websites such as LinkedIn 12%

Taking Part in Online Consultations or voting on civic or political Issues 7%

Doing an Online Course 7%

0% 20% 40% 60% 80% 100%
Source: Office for National Statistics, 2011

41


“Holiday Accommodation” and “Other Travel Arrangements” were
popular Danish Internet products in the 12 months to September 2011.
Denmark: B2C E-Commerce (incl. Travel) by Product and Region, in % of Internet Shoppers,12 Months to
September 2011
Region Region Region Region Region
Total
Hovedstaden Midtjylland Nordjylland Sjaelland Syddanmark
Tickets for Events 67 71 68 56 69 66
Holiday Accommodation 60 63 58 59 59 58
Other Travel Arrangements 55 63 54 55 52 46
Clothes, Sports Goods 51 50 50 52 53 52
Household Goods
44 43 46 41 46 44
(e.g. Furniture, Toys, etc.)
Music, Movies 42 47 42 39 37 38
Telecommunication Services 39 41 39 40 38 36
Books, Magazines,
Newspapers, E-Learning 37 41 36 35 36 31
Material
Electronic Equipment
36 38 36 37 34 36
(incl. Cameras)
Other Computer Software 33 35 34 29 34 28
Video Games Software 26 28 27 30 23 23
Computer Hardware 23 23 23 21 22 23
Share Purchases, Financial
15 16 16 16 16 11
Services or Insurances
Food or Groceries 12 13 11 10 13 12
Medicine 7 4 8 6 8 10
Others 24 27 21 23 25 24
Source: Statistics Denmark, September 2011

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