Brochure & Order Form_Global Online Travel Report 2012_by yStats.com

Global Online Travel Report 2012

March 2012

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March 2012

Publication Date
March 2012
Language
English
Format
PDF & PowerPoint
Number of Pages/Charts
189
Covered Countries
America: USA, Canada, Argentina, Brazil, Colombia
Europe: UK, Germany, France, Austria, Belgium, Croatia, Cyprus, Denmark, Estonia, Finland, Greece,
Iceland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Norway, Russia, Slovakia, Slovenia,
Spain, Sweden, Switzerland, Turkey
Asia-Pacific: Japan, China, India, South Korea, Australia
Africa: South Africa

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Key Findings
Covering 37 countries worldwide
• The trend of booking trips online is expected to grow further in 2012, especially in emerging markets
such as China, India and Brazil.
• In 2012, the “Online Travel Segment” is forecast to represent almost a third of the total global travel
market value.
• Online travel sales in the US are forecasted to increase by slightly more than +10% in 2012 compared
to 2011.
• The UK is projected to remain the largest share of Europe’s online travel market in 2013, followed by
Germany and France.
• Gross bookings on the Asia Pacific online leisure/ unmanaged business travel market are expected to
increase by slightly more than +30% in 2012 compared to 2010.

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Table of Contents (1 of 5)
1. MANAGEMENT SUMMARY 3. AMERICA (cont.)

3.2 USA (Top Country) (cont.)
2. GLOBAL
• Trends in Online Travel, 2012 • Websites used for Comparing and Choosing Leisure
Travel Products, in %, April 2011
• Global Online Travel Segment Value, in USD billion
and Growth in %, 2010 & 2012f • Travel Products Booking Methods for Air Travel
(incl. Online), in %, April 2011
• Breakdown of the total Global Travel Market Value
• Travel Products Booking Methods for Lodging
into Online and Offline, in %, 2012f
• Breakdown of Global Online Travel and Tourism
• Mobile Leisure/ Unmanaged Business Travel Gross
Sales into Supplier Websites and Online Travel
Bookings, in USD billion, 2011 & 2013f
Agencies, in %, 2010
• Travel Products considered for Booking on Mobile
• Online Travel Market Values, in selected Countries, Devices, in %, 2011
in USD billion, 2010
• Breakdown of Purchase Maximum for Travel Booking
• Unique Travel Site Visitors, in millions, February on a Mobile Device, in %, 2011
2010-February 2011
• Travel Websites deriving Visitors from Google, in %,
• Breakdown of Travel Site Visitors, by Region, in %, 2011
February 2011
• Online Travel Category Reach among Unique 3.3 Canada
Visitors, by selected Countries, in %, February 2011
• Unique Travel Subcategory Visitors, by Subcategory, • Online Travel Category Reach and Airline Category
in millions, February 2011 Reach among Unique Visitors, by selected Countries,
in %, February 2011
• Composition of Travel Website Visitors and total
• Online Travel Websites by Popularity, in % of Visits,
Internet Users, by Age, in %, February 2011
the Week ending March 3, 2012
• Composition of Travel Website Visitors, by Region
and by Age, in %, February 2011
3.4 Argentina
• Top Markets by Reach of Online Airlines Category,
in %, February 2011 • Online Travel Market Trends, 2009-2011
• Top Markets by Growth in Reach of Online Airlines • Product Categories (incl. Travel) by B2C
Category, in %, February 2010 & February 2011 E-Commerce Sales in ARS million, in 2009 & 2010

3.5 Brazil
3. AMERICA
• Websites used for Comparing and Choosing Leisure
3.1 North America: Regional Travel Products, in %, April 2011
• Travel Products Booking Methods for Air Travel
• Composition of Visitors to Low-Cost Airlines (incl. Online), in %, April 2011
Websites by Age Segment, in %, February 2011 • Travel Products Booking Methods for Lodging
• Frustrations when Booking Travel Products Online,
3.2 USA (Top Country)
in %, April 2011
• Social Media Trends in Online Travel, 2012
• Online Travel Sales, in USD billion, 2011 & 2012f 3.6 Colombia
• Breakdown of the Travel Market (incl. Online), in %,
2013f • Travel & Subcategories by total Unique Visitors in
• Online Travel Researchers and Online Travel Bookers, thousands & Change in %, June 2010 vs. June 2011
in millions and in % of Internet Users, 2009-2012f • Top 10 Travel Sites by total Unique thousand Visitors
• Travel Segments booked Online, in %, 2011
and Average Minutes, June 2011



4. EUROPE 4. EUROPE (cont.)
4.1 Europe: Regional 4.3 Germany (Top Country)
• Breakdown of Online Leisure/ Unmanaged Business • Online Travel Market Trends, 2011 & 2012
Share of Gross Bookings, by Country, in %,
2010 & 2013f • Travel Sector Revenue, divided into Online and
Offline Revenue, in EUR billion, 2006-2011f
• Online Travel Agency Bookings, in EUR billion and • Share of Individuals ever having searched for
Growth %, 2010 & 2011 Travel-related Information Online, in %, January
2001-January 2011
• Breakdown of the Travel Market into Online Travel
and Offline Travel, in %, 2013f • Share of Individuals ever having booked Travel
Online, in %, January 2001-January 2011
• Percentage of Travelers Booking Online, by Country, • Type of Travel-related Information searched by
in %, 2011 Online Travel Information Searchers, in %, January
2006 & January 2011
• Composition of Visitors to Low-Cost Airlines
• Travel Category booked Online by Online Travel
Websites by Age Segment, in %, February 2011
Bookers, in %, January 2006 & January 2011
• Top 10 Markets by Online Reach of Travel Properties, • Share of Internet Users ever having booked
in % and % Change vs. one Year ago, April 2011 overnight Accommodations Online, by Type of
Accommodation, in %, 2011
• Top 10 Online Travel Properties by Total Unique
• Websites used for Comparing and Choosing Leisure
Visitors, in thousands and % Change vs. one Year
ago, April 2011
• Top Online Travel Providers, by Revenue, in EUR
million, 2010 and in % Growth compared to 2009
4.2 UK (Top Country) • Travel Products Booking Methods for Air Travel
• Online Travel Market Trends, 2011 & 2012 (incl. Online), in %, April 2011
• Travel Products Booking Methods for Lodging
• Online Shopping Product Category Sales
(incl. Travel), in % Change, December 2011-
January 2012 & January 2011-January 2012
4.4 France (Top Country)
• Online Travel Sales Growth, in % from previous
Month, January 2011-January 2012 • Online Travel Trends, 2011
• Online Activities (incl. Travel), in % of Internet • Online Travel Sales, in EUR billion and Growth in %,
Users, 2011 2010 & 2011
• Goods and Services bought Online (incl. Travel),
in % of Internet Users, 2011 • B2C E-Commerce Sales by Sector (incl. Travel), in
• Main Holiday Travel Booking Methods (incl. Online), EUR billion, 2011
in %, 2012f
• Goods and Services purchased Online (incl. Travel),
• Travel Research Methods (incl. Online), in %, 2012f
in % of Internet Users, 2011
• Breakdown of Primary Topics raised by Travel-Site
Visitors, in %, 2011 • Travel Goods and Services purchased by Online
• Breakdown of User Experience Issues of Travel Site Travel Shoppers, in %, 2011
Visitors, in %, 2011 and Breakdown of Product
Issues of Travel Site Visitors, in %, 2011 • Top 5 Travel B2C E-Commerce Sites in France,
• Websites used for Comparing and Choosing Leisure by Unique Visitors, Q1 2011
4.5 Austria
• Travel Products Booking Methods for Lodging • Online Travel Trends, 2010 and Online Travel Sales,
(incl. Online), in %, April 2011 in EUR million, 2009-2010
• Travel-related Activities of Mobile Internet Users,
in %, 2011



4. EUROPE (cont.) 4. EUROPE (cont.)

4.6 Belgium 4.12 Greece
• Trips and Vacations booked Online, by Age Groups,
in %, 2011 • Goods and Services purchased Online (incl. Travel),
• Online Booking of Tourist Accommodations, by in % of Internet Shoppers, April 2009-March 2010
Age Groups, in %, 2011
• Other Travel-related Expenditures of Internet Users 4.13 Iceland
(Plane Tickets, Car Rental etc.), by Age Groups,
in %, 2011 • Goods and Services bought Online (incl. Travel), in %
• Internet Users using Travel-related Services Online, of Internet Users, 2011
by Age Groups, in %, 2011 • Online Activities (incl. Travel), in % of Internet Users,
2011
4.7 Croatia
• Purpose of Internet Usage by Individuals 4.14 Italy
(incl. Travel), in %, Q1 2011
• Internet Purchases of Individuals, by Product • Goods and Services bought Online (incl. Travel), in %
Categories (incl. Travel), in %, Q1 2009-Q1 2011 of Internet Shoppers, 2011
• Online Activities (incl. Travel), in % of Internet Users,
4.8 Cyprus 2010 & 2011
• Internet Purchases of Individuals, by Product
Categories (incl. Travel), in %, Q1 2011 4.15 Latvia
• Online Activities of Internet Users (incl. Travel), by
• Online Activities (incl. Travel), in % of Internet
Popularity, in %, Q1 2011
Users, 2011
4.9 Denmark
4.16 Lithuania
• Goods and Services (incl. Travel) Purchased on the • Online Activities (incl. Travel), in % of Internet
Internet, in % of Online Shoppers, 2010 Users, 2011
• B2C E-Commerce (incl. Travel) by Product and
Region, in % of Internet Shoppers,12 Months to
September 2011
4.17 Luxembourg
• Share of Online Travel Arrangements, in % of
• Breakdown of Vacation Booking Methods
Total Travel Arrangements, 2001-2010
(incl. Online), in %, 2011
• Type of Travel-related Internet Usage, in %,
2001-2010
4.10 Estonia
• Goods and Services Purchased Online (incl. Travel),
4.18 Malta
in % of Online Shoppers, 2010 & Q1 2011 • Internet Activities (incl. Travel), in % of Internet
Users, 2010
• Online Activities of Internet Users (incl. Travel),
by Popularity, in %, Q1 2011 • Goods and Services bought Online (incl. Travel), in %
of Internet Users, 2010

4.11 Finland 4.19 Netherlands
• Goods and Services bought Online (incl. Travel),
• B2C E-Commerce Sales by Product Category
in % of frequent Online Shoppers, 2010
(incl. Travel), in EUR million, 2010
• Breakdown of Travel Website Subcategories, in %,
• B2C E-Commerce per Product Category
(incl. Travel), in %, Q3 2010 April 2011
• Most reliable Sources of Information when Planning • Top 10 Travel Sites by total Unique Visitors, in
a Trip (incl. Online), in %, 2011 thousands, April 2011



4. EUROPE (cont.) 4. EUROPE (cont.)

4.20 Norway 4.27 Turkey
• Goods and Services bought Online (incl. Travel), • Internet Activities of Individuals (incl. Travel), in %,
in %, 12 Months to Q2 2011 January-March 2011
in %, Q2 2011
5. ASIA
4.21 Russia
• Websites used for Comparing and Choosing Leisure 5.1 Asia Pacific: Regional
• Online Travel Market, in USD billion and Breakdown
• Travel Products Booking Methods for Air Travel of the Asia Pacific Travel Market, in %, 2010
• Travel Products Booking Methods for Lodging • Online Leisure/ Unmanaged Business Travel Market
(incl. Online), in %, April 2011 Gross Bookings, in USD billion, 2010 & 2012f

• Online Hotel Booking Revenue Growth, in %,
4.22 Slovakia 2010-2012f

• Goods and Services bought Online (incl. Travel), in % • Online Audience Reach of Travel Websites, in %,
of Online Shoppers, Q1 2011 October 2010

• Travel Category Share of total Monthly Unique
4.23 Slovenia Internet Visitors, by Country, in %, Q1 2011

• Online Activities of Internet Users (incl. Travel), • Composition of Unique Visitors in the Travel
in %, 2011 Category, by Country & Age Group, in %, Q1 2011
• Goods and Services bought on the Internet • Unique Low Cost Airline Websites Visitors, in
(incl. Travel), in % of Internet Shoppers, 2011 thousands and Change in %, February 2010 vs.
February 2011
4.24 Spain • Composition of Visitors to Low-Cost Airlines by Age
Segment, in %, February 2011
• Top Online Companies in “Travel & Tourism”, in %,
2010
5.2 Japan (Top Country)
• Online Travel Market Trends, 2011
4.25 Sweden
• Audience Reach of Travel Websites, in %, October
2010 and Travel Category Share of total Monthly
Unique Internet Visitors, in %, Q1 2011
by Popularity, in %, Q1 2011
• Breakdown of Unique Visitors in the Online Travel
• Goods and Services bought on the Internet
Category by Age Group, in %, Q1 2011
(incl. Travel), in % of Internet Shoppers,
April 2010-March 2011
5.3 China
4.26 Switzerland • Online Travel Trends, 2011
• Online Travel Booking Transaction Size, in RMB billion
• Growth of B2C E-Commerce Sales, by Category and Growth in %, 2009-2015f
(incl. Travel), in %, 2010 • Online Travel Agency Revenue, in RMB billion and
• Online Activities (incl. Travel), in % of Internet Growth in %, Q1 2010-Q3 2011
Users, 2010 • Breakdown of Online Travel Agency Market Share,
in %, Q3 2011



5. ASIA (cont.) 8. AFRICA
5.4 India 8.1 South Africa
• Online Travel Market Trends, 2011 & 2012 • Online Travel Market Trends, 2011
• Online Travel Market, in USD billion, 2011 & 2012f
• Online Travel Industry, in INR billion and Growth
in %, 2007-2011f
• Breakdown of B2C E-Commerce Sales into Travel,
Products and Other Sales, in %, December 2011f 9. ONLINE PLAYER TRAVEL NEWS
• Most popular Online Travel Products, in %, Q2 2011
(incl. Online), in %, April 2011 • Online Travel Player News about Expedia, including
• Travel Products Booking Methods for Lodging worldwide Revenue, in USD billion, 2011
(incl. Online), in %, April 2011 • Online Travel Player News about Priceline, including
• Leading Online Travel Web Sites, by Unique Visitors,
worldwide Revenue, in USD billion, 2011
in thousands, April 2010 & April 2011
• Websites used for Comparing and Choosing Leisure • Online Travel Player News about Orbitz, including
Travel Products, in %, April 2011 worldwide Revenue, in USD million, 2011
• Online Travel Player News about Emirates
5.5 South Korea
• Online Travel Player News about TUI Travel
• E-Commerce by Products and Services (incl. Travel),
• Online Travel Player News about Thomas Cook,
in KRW billion and in %, 2009 & 2010
including Revenues by Region, in GBP billion and
• E-Commerce by Products (incl. Travel), in KRW billion
and in %, Q2 2010, Q1 2011 & Q2 2011 million, 2011
• Online Travel Player News about Google
• Online Travel Player News about BookinTurkey

6. AUSTRALIA • Online Travel Player News about Ctrip, including
worldwide Net Revenue, in RMB billion, 2011
• Online Shopping Product Categories by Popularity
(incl. Travel), in %, June 2011 • Online Travel Player News about Kayak

• Increase in Traffic to Travel Websites compared to • Online Travel Player News about MakeMyTrip,
Increase in all Internet Traffic, in %, 2010 including Net Revenue, in USD million, 2011
• Online Travel Player News about Odigeo
• Online Travel Player News about Travelocity

7. MIDDLE EAST • Online Travel Player News about Webjet, including
worldwide Revenue, in AUD million, Fiscal Year 2011
7.1 Middle East: Regional • Online Travel Player News about Yatra, including

• Online Travel Market Trends, 2011 Gross Turnover, in USD million, 2011

• Online Travel Ticket Sales, in % of total Travel Ticket
Sales, 2011 & 2015f



Samples


Especially younger travelers in Argentina like to book their trips
online, but travel-related Internet use is spreading in all age groups.
Argentina: Online Travel Market Trends, 2009-2011
 Even though Internet usage in relation to travel has grown intensively in Argentina, both in terms of obtaining information
and making bookings, 90% of travelers departing in Argentina booked their trip or parts of it through travel agencies in 2009.
 Especially younger travelers in Argentina like to plan and book their flights and accommodation online, while travelers aged
35 and older with more financial means like prefer to use travel agencies, because they do not trust the Internet and require
permanent personal contact with the travel agent. However, travel-related Internet usage is spreading in all age groups and
social layers.
 Another trend among Argentine travelers is researching their desired trip online and then contacting a travel agency to check
the availability of better deals.
 When it comes to finding information about travel, Argentine travelers ask their families and friends, go to travel agents
and use the Internet. While travelers taking organized tours primarily rely on their travel agencies, independent travelers use
the Internet in addition to recommendations from their family and friends and press articles.
 Tourism organization websites, travel guide books and information centers are regarded as being reliable sources of
information, but are not used as much as printed brochures and TV travel programs. Furthermore, transport company
websites, social networking sites, video sharing sites, travel blogs and forums are used as sources of travel-related
information by Argentine travelers.
 46% of travelers in Argentina consider web 2.0 sites as quite important, with Facebook in the lead allowing travelers to share
photos with their friends.

Source: European Travel Commission, April 2011

47


In 2011, 57% of British Internet users used the Internet for
“Services related to Travel and Accommodation”.
UK: Online Activities (incl. Travel), in % of Internet Users, 2011
Finding Information about Goods and Services 77%

Using Services related to Travel and Accommodation 57%

Social Networking, eg on Facebook or Twitter 57%

Internet Banking 55%

Reading or downloading Online News, Newspapers or Magazines 53%

Consulting Wikis to obtain Knowledge in any Subject 47%

Seeking Health related Information 42%

Looking for Information about Education, Training or Courses 36%

Selling Goods or Services over the Internet 31%

Looking for a Job or sending a Job Application 30%

Downloading Software (other than Games Software) 30%

Telephoning or making Video Calls (via Webcam) over the Internet 21%

Reading or posting Opinions on civic or political Issues 14%

Professional networking using Websites such as LinkedIn 12%

Taking Part in Online Consultations or voting on civic or political Issues 7%

Doing an Online Course 7%

0% 20% 40% 60% 80% 100%
Source: Office for National Statistics, 2011

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All a) were already known or accessible to any third party at the time of disclosure;
with us. All data carriers remain our property. The customer may not modify, publish, trans- b) ne of the parties legitimately receives from a third party following disclosure, and such
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mit, transfer or sell, reproduce, create derivative works from, distribute, perform, display, or third party is not bound by a duty of confidentiality in relations with the other Party;
in any way exploit any of the Products made available by us, in whole or in part, except as c) ust be disclosed by order of and to a government agency or another competent third
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expressly permitted under the Contract. party; and
4.2
Upon delivery of the Products to the customer and payment of the agreed fee, the customer d) ust be disclosed to legal or tax advisors of the contractual customer in question for
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obtains a non-exclusive, non-transferable, perpetual, worldwide right to use the Products consulting purposes.
provided to the customer for its internal purposes or any additional purposes set out in the the cases of Sections c) and d), the parties shall (i) promptly inform each other about a
In
Order Form. A right to resell our Products requires our prior written approval. given request and prior to disclosing confidential information, and (ii) limit the disclosure of
4.3 the event that the parties agree on a “Single User License” under the Order Form, this
In confidential information to the minimum required.
means that only one individually named user of an organization shall be entitled to access 9.2 may use the Customer as a reference so long as no contractual details are divulged.
We
the report. In the event that the parties agree on a “Site License” under the Order Form, this 10. JURISDICTION, GOVERNING LAW, MISCELLANEOUS
means that all users within a given geographical location (as specified in the Order Form) 10.1 lace of payment is Hamburg, Germany.
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of an organization shall be entitled to access the report. In the event that the parties agree 10.2 ll disputes arising from or in connection with any Contract between the parties shall be
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on a “Global Site License”, this means that all worldwide users of an organization shall be resolved through the courts of Hamburg. Governing law is German law.

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